SUMMARY:

• Over 7+ years of Industry experience as a Business System Analyst with solid understanding of Business Requirements Gathering, Evaluating Data Sources, Translating Requirements into Specifications, Application Design in E - Commerce, Retail and Banking Services.
• Having hands on in requirements gathering, managing deliverables to timelines and milestones, coordination, troubleshooting and training.
• Huge experience in adobe management.
• Experienced to use analytical tools (Google analytics, Adobe analytics & Core metrics) for reporting of ecommerce conversions, engaged visitors, readers, calls of actions, bounce rate, social engagement tracking and email tracking.
• Responsible for technical business analysis of Entegris eCommerce and Digital Operations. This includes platforms driven by SAP Hybris, Adobe AEM, and Adobe Analytics.
• Working knowledge of all aspects of Systems Development Life Cycle, Change Management, Release Management, Configuration Management, Quality Assurance and Testing, Requirements Gathering, Project Management, and Systems Analysis and Design.
• Extensive experience of Web Content Management System for e-commerce including Adobe Experience Manager (AEM), Magento,Drupal, WordPress to improve site performance, providing solutions to supplement sales strategies, price optimization and developing Predictive Analytic Solutions.
• Experience with SAP and Business Objects.
• Huge working experience with Adobe Marketing Cloud.
• Familiarity with Relational Design, Object Oriented and Service Oriented Architecture.
• Expreience in conducting online marketing campaigns using Adobe Tag Manager,Adobe Marketing cloud, Adobe Ad Hoc analysis, Google Tag manager, Google AdWords, Facebook Ads and SEO website optimization.
• Assignments include identifying, analyzing and developing eCommerce systems; assisting in guiding business system practices, working on complex company wide system integration projects.
• Ability to drive / execute the testing (SIT and UAT).
• Responsible for the planning, analysis, design and implementation of business applications and process improvements.
• Ability to take complex problems and decompose them into well-organized, logical, and detailed descriptions to facilitate problem solving.
• Solid understanding/knowledge and practical experience using Rational Unified Process (RUP) and Agile.
• Proven experience as a leader, with the ability to collaborate effectively with your project team and potentially across a team of Business Analysts focusing on different functional areas for the same project effort.
• Expertise in the MS Office Suite, including Word, Excel, and Visio and ideally prior experience with Enterprise Architect and Requisite Pro.
• Excellent communication skills, including ability to present effectively to both business and technical audiences at all levels of the organization.
• Knowledgeable and experienced eCommerce Business Analyst for Oracle E-Business Suite with an emphasis on O2C including iStore, Order Management, Service Contracts, and Advanced Pricing.
• Work closely with Trimble Geospatial Sales and Marketing Teams to gather requirements and identify most feasible solutions to implement. Provide guidance and support to other departmental staff.
• Experience with Object Oriented Programming, Design patterns and Enterprise Integration patterns
• Experience using Oracle, MySQL database and understanding database schemas
• Experience with ecommerce functionality like registration, cart, checkout, order process, account management, fulfillment
• Experience working with tools like Eclipse, SQL Developer, Tomcat, AWS, SAP ECC/CRM, Jira, Confluence, Bamboo, Github.
• Coordinate eCommerce projects and initiatives with other IS teams responsible for system architecture, entitlement management, license and subscription management, and portal development.
• Implement and educate eCommerce and ERP implementation best practices across the company.
• Fully understand and analyze business processes to be able to predict the impact of decisions or actions on the system and enterprise.
• Assist user community in developing their applications; gap analysis, configurations, translating business requirements into functional/technical design and preparing test plans and test scripts.
• Provide end user support and participate in development and implementation of all future enhancements and/or projects.
• Analyze, design/enhance, test and document interface specifications, training material.
• Experience in Working with DBA team to provide application support and troubleshoot any issues related to Oracle e-Business Suite.
• Expertise in ATG ecommerce environment
• Extensive experience working with vendor e-commerce tools like Microsoft commerce as well as helping construct and integrate in-house ecommerce applications.
• Extensive experience with Business-to-consumer (B2C) sales of tangible goods/online services and Business-to-business (B2B) scenarios, such as e-procurement
• Solid experience gathering requirements for applications such as shopping carts, catalogs, search tools, checkout and payment gateways
• Extensive experience in the Retail and e-commerce environments with knowledge of Microsoft commerce ATG suite and websphere
• Skilled in using Google AdWords, Microsoft Ad Center, LinkedIn Ads and Facebook for online marketing campaigns and Search Engine Optimization (SEO).
• Proficient in creating and transforming business requirements into functional requirements and designing business model using UML diagrams, including User Case Diagram, Activity Diagram and Sequence Diagram, Data Flow Diagram, BPMN & Data Modeling Diagram.
• Implement Google API's into website, such as Google Maps, YouTube video, and Google Search.
• Extensive experience in modeling the AS IS and TO BE ecommerce solutions.
• Proficient in Technical and Business Writing, Business Process Flow, Business Process Modeling, Business Analysis and Testing various methodologies.
• Expertise in Project Management i.e. Project Scoping, Planning, Estimating, Scheduling, Organizing, Directing, Controlling, Budgeting and Drafting Remedy Procedures.
• Experience in facilitating Joint Requirement Planning (JRP) sessions with Business User Groups, conducting Joint Application Development (JAD) sessions with IT Groups and Conflict Management with Project team members.
• Experience in SQL Server concepts SSIS (SQL Server Integration Services), SSAS (Analysis Services) and SSRS (Reporting Services)
• Extensive experience helping business benchmark best practices
• In depth knowledge Rational Unified Process (RUP) methodology, Use Cases, Software
• Development Life Cycle (SDLC) processes, Object Oriented Analysis and Design (OOA/D). Competent in Creating Unified Modeling Language (UML) diagrams such as Use Case Diagrams, Activity Diagrams, Class Diagrams and Sequence Diagrams.
• Helped clients research existing issues and find feasible IT solutions
• Extensive experience in developing Use Cases, creating Screen Mock-ups, conducting Gap Analysis and Impact Analysis, SWOT analysis, Cost Benefit Analysis, Risk Analysis.
• Facilitated Change Management across entire process from Project conceptualization to
• Testing through Project Delivery, Software Development and Implementation Management in diverse Business and Technical Environments.
• Extensive success in translating business requirements and user expectations into detailed specifications employing Unified Modeling Language (UML) in an SOA environment.
• Interface with clients from Operations, Marketing, Sales, Technologies, and Outside Vendor and act as their customer interface point as the lead of the Projects.
• Highly motivated team player with excellent Interpersonal and Customer Relational Skills, Proven Communication, Organizational, Analytical, Presentation Skills, and Leadership
• Proficient in creating BRD (Business Requirement Document), TRD (Technical Requirement Document), FSD (Functional Specification Document) and UAT Documents.

TECHNICAL SKILLS:

Modeling and Wireframing tools: Photoshop, Omnigraffle, Axure, Dreamware, MS Visio

Programming Languages: C, C++, C#, VB.Net, T-SQL, PL-SQL, Java, .Net

Databases: Oracle, MS SQL, DB2, SQL Server, Teradata

Reporting Tools: SQL Server Reports (SSRS), Crystal Report

Data warehousing Tools: Informatica, Business Objects, Cognos, Microstrategy, Erwin

Testing Tools: Quick TestPro (QTP), TestDirector, WinRunner, LoadRunner

Application Servers : IBM Websphere, ATG Dynamo, BEA WebLogic.

Automation Tools: MS Visio, Rational RequisitePro, Documentum

Bug Tracking Tools: Mercury TestDirector, Rational ClearQuest

SDLC Methodology: Agile, Waterfall, Scrum, Rapid Application Development(RAD)

WORK EXPERIENCE:

Sr. Business Analyst

Confidential -San Jose, CA

Responsibilities:

• Gathering, documenting, and creating high-level business process workflows to provide visual depictions of the As Is and To Be processes.
• Gather and drive development of enhancements to B2B and .Com applications through use-case development, wire frame review, user acceptance testing and implementation.
• Run and analyze Adobe Analytics and Google Analytics tracking reports for new projects, reservation process fallout and conversion.
• Product owner and primary point of contact for assigned eCommerce clients in an SAP Hybris Agile web development environment to ensure the overall project vision is upheld from concept to delivery.
• Manages data collection of web customer behaviors and satisfaction through tools such as Adobe Analytics, Maxymiser, and User Testing.
• Works very tightly with the internal client, ITS and other team leads during requirements creation to ensure alignment of wireframes and UX designs meet business requirements and development constraints.
• Prepare use case documents and utilized MS Visio to create UML diagrams including use case, activity and class diagrams to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements.
• Executed Hybris implementation replacement of legacy eCommerce site. Completed sales order management, datahub connection with SAP ECC 6.0, and checkout payment options including Confidential, Confidential, Confidential, Confidential, and Confidential .
• Partner with other areas of eCommerce and Information Systems to ensure the website functions smoothly from start to finish.
• Plan and define scope for various concurrent Adobe AEM projects and ensure deliverables are aligned with business expectations, budget and timeline.
• Managed Adobe Creative Suite and Acrobat.com launches on Adobe.com global store platform.
• Act as a liaison between the business client and technical organization by planning, conducting, and directing the analysis of highly complex business problems solved through strategic eCommerce-based solutions (e.g., Intranet and Internet).
• Be responsible for producing business requirement artifacts - including Use Cases, Business and Message Rules, Supplemental (Non-Functional) Specifications, and User Interface Design Specifications - for large and complex projects.
• Be engaged throughout the whole project life-cycle, from Inception through post-Install Transition.
• Work directly with all levels through to senior management across the organization and be considered the highest-level functioning expert.
• Support Sterling Order Management system.
• Support Drop-Shop Operations, including contacting of vendors to handle drop-ship customer service issues.
• Identify and track site and eCommerce operational issues that can be fixed through automation and technology and then partner with IS to make it happen.
• Participated in JAD sessions for requirement, feasibility and risk analysis with various stakeholders, including designers, developers, QA and management to identify critical and high risk areas of the application.
• Consult with internal customers of eCommerce to capture agreed-upon business objectives and processes and communicates these processes and their implications to technical and non-technical contributors to ensure that applications accurately meet business users' goals.
• Primary liaison between the business and IT and is responsible for collecting business requirements, designing solutions, overseeing the development and coordinating the testing of innovative system and business solutions for the eCommerce organization.
• Responsible for collaborating with business personnel to create and document business work flows as well as configure application systems to match those work flows.
• Direct the ecommerce practice for the Americas and Europe - 100 plus: Project Managers, Architects, Sales Engineers, Developers, Trainers and QA teams
• Utilize Six Sigma Practices to ensure defect free implementations
• Optimize applications and transform technology to propel the business, making it more profitable and productive;
• Those goals are accomplished through a combination of cutting edge technology skills, domain expertise and best practice methodologies;
• Cost benefit analysis, gap analysis, functional requirements, GUI design specifications, and the implementation of complex financial eCommerce, ERP, CRM, EDI and middleware applications.
• Manages ecommerce team in the areas of site maintenance and merchandising, email marketing campaigns, graphic design for digital campaigns and email blasts, creation and distribution of site blog, content creation for print editorial and advertorials, and
• Manages over 100 vendor accounts from on-boarding to negotiating terms, promotions, and discounts.
• Collaborates with other May Media Group business units to build site and social engagement and increase contact database.
• Works with third party vendors to enhance search functionality, make site improvements and build product feeds.
• Manages social media, contests, and giveaways and recruits bloggers for product review and lifestyle content.
• Supported SOA, data warehousing, data mining, and Enterprise Service model standards in designs, and developed standardization of processes like configuration management.
• Conducted and participated in JAD/JAR Sessions periodically with various Subject Matter Experts at various phases of the Development Life Cycle to discuss open issues and resolve them.
• Led and conducted JAD sessions for requirements gathering, analysis and design of the system.
• Designed the system, prepared UML and sequence diagrams using Rational Rose.
• Collaborated on creation of documents such as the Vision, business requirements (BR) and business systems design (BSD) documents and prepared Functional Specification Documentation (FSD)

Sr.Business Analyst

Confidential - Issaquah, WA

Responsibilities:

• Served as technical, service, and product advisor to clients regarding all eCommerce products.
• Performed advance problem determination and resolution in a timely manner while making decisions necessary to recover business systems in the event of an outage while maintaining internal and external communications at established intervals.
• Drived engagement and manage delivery of all eCommerce programs, leveraging existing brand programs and communication vehicles.
• Acting as a main point of contact between the client and technical teams to deliver high quality, crisp requirements for the implementation of a complete end-to-end eCommerce application utilizing ATG (Oracle Web Commerce).
• Write requirements for B2B Ecommerce site using ATG Ecommerce platform, Stibo, and SAP.
• Training the clients on Oracle Web Commerce ATG modules.
• Working closely with the vendors like Oracle ATG consultants for the customization and configuration of the product as per the business needs and requirements.
• Preparing ATG web application training material and training the end-users on new eCommerce platforms
• Hybris Ecommerce framework, HMC, Order Management, Hybris product content module (PCM), Hybris ServiceLayer, Multichannel Cockpit, Hybris Accelerator, Extension, CronJob and ImpEx, hybris Management Console, Data Modelling, Solr and Endeca search services, Hybris-SAPJ2EE, Spring MVC, core, security.
• Implemented new features for their latest website on Hybris platform.
• Analyzed and developed the Product Detail Page (PDP) for the Hybris website
• Bug tracking - providing updates to several Adobe parties about the readiness of content, imagery and links prior to the CS6 announce and launch events.
• Assisted in documentation of Business Rules and Business Processes and worked on Multichannel Cockpit, Hybris Accelerator,
• Drive hotel online revenues and contribution through the management and execution of localized online services whilst ensuring activities are aligned with brand and corporate strategy.
• Managed eCommerce activities for hotels in portfolio, working cooperatively with owners, directors, senior managers, regional directors, and other regional managers to advance regional and company goals.
• Optimized all eCommerce programs including local hotel website, localizing and publishing appropriate local, regional and global promotions, consistent with Brand guidelines.
• Wrote Business Requirement Specifications and integrate them into System Requirement Specification.
• As Scrum Master involved with making appropriate commitments through story selection, sizing and tasking.
• Wrote Test Plan and Test Cases to be used in testing process according to Business Requirement Documentation, Functional Requirement Documentation, and product information.
• Worked with third party web developers, photographers, SEO and SEM teams conducting daily, weekly and monthly check-ins on progress of projects.
• Designed online customer survey and analyze data to improve the design and content of the website.
• Conduct inventory, pricing and shipping cost analysis, competitor scans; coordinate marketing and merchandising initiatives through sales, promotions, refer-a-friend, rewards and loyalty program.
• Collaborated with data analyst team to design model and create data mapping documents.
• Developed complex e-metrics by using customer data from the site such as propensity to buy, likely length of visit and possible expenditure.
• Prepared Use Cases, Business Flows, Process maps and Work Flows Diagrams for effective plans.
• Cooperated with developers to identify problems with the system's functions and analyzed them, determined techniques and requirements for processing the data to reduce the time and steps returning customers.
• Completed end to end flow design and configuration for the warranty claims process for service providers, including the claim control data, rule validation for the Warranty claim data, FI integration of Warranty Claims, Grouping Credit Memos, Warranty claims processing using the post service data Good to be returned, time and expense labor credits, flat rate PO based integration etc.
• Analyzed system performance and adjusted various tuning parameters to maintain optimum utilization including application server load balancing, operation modes, background jobs, and spool management.
• Checked Service Market place Website on daily basis for updates and performance tuning techniques.
• Analyzed the transactional data model, data elements. Interacted with Business analyst, SME (Subject Matter Experts) on day-to-day basis to create technical specification for data conversion programs.

Business Analyst

Confidential, Jacksonville, FL

Responsibilities:

• Gathered high-level requirement for all the external projects in a release.
• Involved in Risk Assessment for each project.
• Facilitated JAD sessions with SMEs and business analysts from other feeder systems for a detailed analysis and a better understanding of impact of various projects on each other.
• Negotiated with teams from projects to decide if modules should be implemented independently, or Parallely
• Extracted data from Oracle database with MS Access, and performed SQL query, data analysis and verification.
• Created functional requirement documents for the impacting projects
• Performed criteria table updates for each project.
• Updated the impacted MS Access tables.
• Worked extensively with MS Excel and MS access
• Analysis of business requirements and system requirements of the client and also for Property and casualty modules
• Responsible for acting as a liaison with operational and financial management, systems support and sales to identify business opportunities. Developed a file of ACORD Forms used as the standards in all Property and Casualty markets, for both Personal and Commercial Lines of Business.
• Involved in generating Test cases for property and casualty Insurances for Different Levels of Business
• Responsible for preparing Business Requirement Document (BRD) and then translating into functional specifications and test plans. Closely coordinated with both business users and developers for arriving at a mutually acceptable solution.
• Responsible for creating Bordereau report on a monthly basis for reinsurance broker.
• Documented and delivered Functional Specification Document to the project team.
• Used MS Project to manage schedules, deadlines and resources and collaborate on the project.
• Interacting with the developers on resolving the reported bugs and various technical issues.
• Assisted the QA team in designing the Test Plan and Test Cases for User Acceptance testing.

Business Analyst

Confidential -McLean, VA

Responsibilities:

• Implementation of recommendations from Basel Committee on Banking supervision on IT projects for Credit Risk, Operational Risk and Market Risk in line with Basel II .
• Prepare management reporting and make recommendations on the business to the leadership team.
• Participate in the strategic and business planning process from a financial perspective. Assist in the development of annual budgets that in corporate strategic business plan objectives and appropriate assumptions.
• Participate in functional discussions and initiatives across departments and provide input into business unit planning. Develop internal and external partnerships that leverage resources and improve business unit responsiveness.
• Ensure integrity of financial statements (management and statutory) in compliance with US GAAP.
• Obtain an in-depth understanding of key business systems and processes with a deep understanding various reporting frameworks.
• Ad hoc requests including but not limited to: scenario analysis, Nike requests, internal updates, presentations.
• Proactively keeping management informed of results, and suggest course correction actions when necessary.
• Adjustment in the operations of values of Credits, Debits, i.e CVA/DVA, Fixed income security and credit derivatives.
• Completed Project Status Reports & led PMO meetings to update senior management and other stakeholders on the progress, issues and deliverables of the project.
• Conducted data mapping & data modeling activities to map products (Equity, Bonds, Loans, etc) with the existing processes.
• Worked with the Release Management, PMO, Executive Management, along with managers/staff in Development, ETT, UAT, Core Business and other areas, to plan, deliver, and track testing progress.
• Identified different risks such as credit risk (default risk), prepayment risk, inflation risk, and market risk. The project requirements for cash management practices adhered to accounting principles or GAAP.
• Worked with risk management tools for mortgage loan servicing, commercial & residential mortgage, and risk analytics for MBS.
• Reviewed Stored Procedures for reports and wrote test queries against the source system (SQL Server) to match the results with the actual report against the Data mart (Oracle).
• Understanding and review of various documents including the Software Requirement Specifications (SRS), Business requirements document (BRD), Use Case Specifications, Functional Specifications (FSD), Systems Design Specification (SDS), Requirement Traceability Matrix (RTM) and testing documents
• Determined the functional requirements through conducting user interviews, and created the business requirement document (BRD) and traceability matrix, and thus develop the standardization of processes.
• Worked as a liaison between the developers and the QA team in creating the Test Plan and Test Cases using Rational Test Manager. Generated test data, and assisted QA team with manual testing whenever possible
• Created class diagram, sequence diagram, and collaboration diagram using MS Visio.
• Supported development team in unit testing by providing the testing data during the User Acceptance Testing (UAT) phase.