SUMMARY:

• Results - oriented and focused business professional with 17+ years of successful experience initiating impactful consumer marketing and change management-oriented solutions. Skilled at implementing strategies where precise data collection, deep customer knowledge and cross-functional oversight are critical.
• Project plans leverage brand, competitive and research analytics in ways that maximize core business and operational needs.
• Establishes leadership tone that promotes superior problem-solving and strategic innovation capabilities, enabling teams/organizations to function at maximum capacity.
• Background includes development and distribution of award-winning digital content utilizing integrated social and traditional media platforms.
• Excels in environments where ambiguity and unique operational challenges persist. Proven partnering experience across fast-paced industries including Technology, Entertainment, Health Care, Education and Non-Profit.
• Developed and executed enterprise-wide business plan for Confidential to resolve issues disseminating information to executives, field staff and 38 million members. Tailored solution, combining both technical knowledge and qualitative research, enabled simultaneous retrieval of Integrated Communications and Marketing (ICM) messaging data, while achieving the “One Voice” employee outreach goals mandated by Senior Management.
• Facilitated customized Salesforce conversion that transformed multiple siloed systems at Confidential into an integrated, enterprise-wide, platform. Streamlined data acquisition, business process utilization, and Change Management rollout.
• Architect of the financial, creative and strategic marketing overhaul of a vastly underperforming entertainment company, including project management oversight of KPMG resource partners. Result : achieved largest joint venture transaction in the music industry at $100 million, while overseeing digital content release schedule that grew company revenues 300% over 3 years.
• Influenced senior management at two of the world’s largest content distributors (Time/Warner and Universal, Brazil) to align forces in support of digital start-up, You Entertainment. Out-of-the-box solution helped solidify the new venture’s global footprint, while reducing risk for all three in developing market sector.
• Recruited top-notch production, legal, finance, marketing and sales support teams at three start-up digital media companies.
• Established data research and operational framework for groundbreaking Confidential medical study tracking doctor/patient relationships in clinical settings where minority-based populations are prevalent. Devised capture system that enabled researchers to easily compare demographic, psychographic and communications information across 3000 data points. Created standards for video documentation and error identification utilizing Final Cut Pro.
• Orchestrated successful renewal of joint venture between Confidential and Confidential by re-aligning company’s marketing advertising budgets/outstanding contractual obligations. Research and negotiation efforts shaved $2 million from payables ledger within first 30 days.
• Reputation for exceptional work collecting product data as basis to package and deliver persuasive PowerPoint presentations that influence senior executive decisions.
• Created national interest in digital media products through campaigns that promoted features/benefits to end-users via: video promotional clips, online large-group meetings, small teleconference guidance introductions and one-on-one personal interactions.
• Developed and customized surveys designed to assess consumer satisfaction with retail media content at Sony and Confidential .
• Graphed and calculated the resulting data, while crafting formal summaries/corresponding executive presentation materials for senior leaders. Results : insights helped shape marketing strategies fueling two multi-million selling projects with cost-per-unit ( Confidential ) ratios below $.10.

TECHNICAL SKILLS:

Languages: French (Intermediate), Portuguese (Read Intermediate, Speak Basic)

Productivity Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Access)

Product Lead/Agile Software Development: UX, UI and Roadmapping

CRM and Analytics Tools: Salesforce, Google Analytics

Social Media: Facebook, Twitter, Instagram, Hootsuite

Digital Media Content Management/Production/Programming: Final Cut Pro, ProTools, Adobe, Audacity

PROFESSIONAL EXPERIENCE:

Confidential, Washington, DC

Senior Business Analyst

Confidential, Washington, DC

Senior Researcher

Confidential, Washington, DC

Senior Consultant

Confidential, Atlanta, Georgia

Chief Creative Officer

Confidential

Senior Marketing/ A&R (Artists and Repertoire) Executive