SUMMARY:

Experience in web and data analytical positions. Expertise in building, revitalizing and optimizing a company’s web site, products, processes, or marketing strategies to optimize results.

EXPERTISE TOOLS:

• Strong Analytical and Pattern Detection
• Keyword Marketing Research
• Web Advertising and Marketing
• Interactive Marketing and E - Commerce Strategies
• Project / Product Management / Agile / Certified Scrum Master
• Rich Media Banner Tracking and Deployment
• Android / IOS Developer
• Omniture / Confidential Analytics / Tag Management
• E-mail / Social Media
• SalesForce / SharePoint
• Fattail / MediaTrust / Jira
• Swift / Java / PHP / MySQL / XML / Html / CQ5 / AEM
• Oracle / Web development / JavaScript / Json
• Adwords / Confidential / DFA Cert / Confidential Studio Cert

CAREER HISTORY:

Confidential, Atlanta, GA

Senior Manager, Business Analyst

Responsibilities:

• Engage in development and implementation of ecommerce strategy, digital ads, mobile ad integration, and business solutions
• Assist in website design ( UX/UI ) to translate business needs into an online experience that ensures a high quality customer interaction
• Perform A/B testing to maximize click through rates for digital ads on webpages and the mobile app.
• Html and CSS code troubleshooting
• Website and mobile app ad integration for all digital ads for U-verse and DIRECTV products.
• Test all digital ads for accuracy on mobile devices and webpages.
• Fix CQ5/ AEM implementation errors website layout misalignments & content changes
• Train all new and transitioning employees on CQ5 / AEM (CMS Tool)
• Build landing pages using CQ5 / AEM

Confidential

Project Manager - Agile

Responsibilities:

• Manage projects, develop business cases, and manage aspects of projects from concept through to implementation.
• Analyze business requirements, propose solutions, and oversee ecommerce projects .
• Held sprint team meetings 3 times per week to gather user stories/backlogs, sprint planning, and sprint reviews.
• Work closely with marketing, sales, service/support, web design, and development teams to ensure that ecommerce solutions support business strategies and integrates with the web and mobile pages.
• Manage the implementation and integration of ecommerce projects for effectiveness.
• Served as the liaison between the Legal team and development / implementation teams.
• Manager, Lead, and be point-of- contact for all legal content for U-verse products on Att.com, U-verse.com, and world.att.com
• Lead and assist in all legal processes being created for all Business Owners
• Launched the legal disclaimer repository project in CQ5 / AEM for all U-verse products to be in compliance with the Federal Trade Commission (FTC)
• Managed the project to transitioning legal disclaimers from DIRECTV.com to Confidential & Confidential .com

Confidential, Atlanta, GA

Technical Operations Analyst

Responsibilities:

• Work directly with Account Management, Media, Ad Operations, Advanced Analytics and clients to ensure the smooth operations of critical daily business for Capital One and Equifax.
• Support and actively manage paid media from an implementation and project management standpoint.
• Test and approve all 3rd party tracking pixels for implementation on all Capital One and Equifax campaigns and mobile app integration.
• Own the QAing process and support the Media and Display team in the implementation and integration of piggyback pixels from 3rd party vendors.
• Managed all spotlight / floodlight tags processes from running reports to implementation.
• Partner with Account Operations Manager to flawlessly execute campaigns from inception to completion.
• Report and track all 1st and 3 party cookies, impressions, and click for spotlight / floodlight tags through Confidential software.
• Participate in all DART Governance / Confidential processes for Capital One and Equifax, ensuring clarity and transparency across all aspects of the engagement including providing expertise in technical application, ad serving technologies, and tagging implementation.

Confidential, Dallas, TX

Advertising Operations Analyst Lead

Responsibilities:

• Support, implement, and manage all campaigns for our clients across 12 different websites, languages and mobile devices.
• Schedule and launch advertising campaigns in an accurate and timely manner.
• Work with the VP of Global Media, and Account Managers in recommending campaign modifications in order to optimize performance.
• Monitor and analyze campaign performance to ensure campaign success.
• Provide regular status updates and reports on impressions, clicks and performance of existing campaigns.
• Proactively troubleshooting campaign elements that effect tracking, clicks, implementation, managing or reporting.
• Website and Mobile app ad integration for all digital ads.
• Working with Confidential publishing systems to provide forecasting for onsite projections.
• Implemented JavaScript and Html scripting tags to register Confidential adserver for banner placement
• Perform A/B testing for clients to maximize click through rates for digital ads on webpages and the mobile app
• Identifying trends in online audience behavior and strategies for improving performance.
• Build landing pages using CQ5 / AEM

Confidential

Project Manager - Agile

Responsibilities:

• Managed webpage projects from concept to implementation.
• Held sprint team meetings 4 times per week to gather user stories/backlogs, sprint planning, and sprint reviews.
• Served as the liaison between the Business Owners and development / implementation teams.
• Conduct weekly call meetings and ongoing emails with Confidential, Inc. dealing with troubleshoot issues as well as updating APIs for Confidential server upgrades.
• Managed all Confidential, Inc. server updates based on business needs.
• Partner with internal and external business partners to help influence business decisions and outcomes.
• Schedule and report all status updates to stakeholders and business owners.
• Manage the implementation and testing of all digital ads and webpage projects.

Confidential, Atlanta, GA

Media Traffic Specialist

Responsibilities:

• Prepared and processed daily contracts and confirmation forms and schedule change forms for client schedules.
• Prepared and created the daily program logs and traffics for the spots for each of the system's channels that carry advertising.
• Reported inventory analysis on all insertable networks and specific top programming to Sales and Management.

Confidential, Atlanta, GA

Inventory Web Analyst

Responsibilities:

• Managed and processed 500 cross marketing and advertising contracts/monthly (approximately $4.5 Mil/month)
• Ensured that the flash/.gif animated banners were evenly distributed across the Confidential website
• Developed testing strategies for internet application such as Confidential
• Analyzed web site performance, online market research, online measurement, tracking web metrics, and methodologies using Omniture, and Confidential Analytics
• Identified customer and/or revenue opportunities for key lines of business
• Planned and executed marketing activities including SEO, SEM and E-mail campaigns
• Monitor campaign performance and make optimization recommendations
• Managed 65 - 100 cross marketing campaigns with an average budget of $150k - $850k on a monthly basis
• Used Epiphany CRM application to create interactions and requests to get information to grow the relationship with automotive customers
• Analyze analytic data to find opportunities and weaknesses
• Worked with third party vendors to perform initial inventory and image set up for automotive dealers
• Developed SQL queries to retrieve data for validation purposes

Confidential

Project Manager

Responsibilities:

• Serve as liaison between development, creative and client services staff.
• Work w/resource team to create and execute project plans, develop schedules and revise as appropriate to meet evolving needs and requirements.
• Manage projects to budget, kept scheduling and communicating risks throughout project.
• Provide technical project support for development and design from discovery through implementation.
• Manage departmental interaction and expectations regarding development and production efforts.