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Crm Business Analyst Resume

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Woodcliff Lake, NJ

SUMMARY:

  • IT Professional experienced in application development, implementation, and support of large scale, multifaceted projects spanning various technical platforms and functional disciplines providing improved management information for decision - making.
  • Innovative problem solver with solid business and technical experience.
  • Proficient in building strategic relationships with management, colleagues and vendors, including offshore resources.
  • Results oriented with proven team building and leadership skills.
  • Excellent communication, organizational and client-facing skills.

PROFESSIONAL EXPERIENCE:

Confidential, Woodcliff Lake, NJ

CRM Business Analyst

  • Customer Relationship Management (CRM) coordination and support for all BMW automobile, MINI automobile and BMW Motorcycle dealers across the U.S.
  • Provide dealers with OEM and non-OEM Sales Leads from BMW and MINI websites, Regional Events, Financial Services and Third Party websites. Support Dealer-Initiated Leads including phone, email and showroom traffic.
  • Provide Handraiser requests to Confidential for more consumer information on new concept and future vehicles.
  • Review and approve new lead sources including detailed handling instructions to insure that the customer’s expectations will be met by the dealer and maximize the number of leads that convert to sales.
  • Provide monitoring of all lead types with Cognos reporting and payload queries to identify any issues in the pipeline to prevent loss of sales.

Confidential, East Hanover, NJ

IT Consultant

  • Mobility Team Project included improvements to Help Desk resolution and referrals.
  • For Global Help Desk use, reorganized and rewrote entire Knowledge Article library as pertains to mobile devices.
  • Entered and maintained user service requests in Remedy.
  • Utilized MobileIron - mobile device management (MDM) and enterprise mobility management (EMM) application. to secure devices, email, and prevent data loss on mobile devices.

Confidential

IT Consultant, Jersey City, NJ

  • Projects included both Life Insurance Domain and Financial Services (Annuities)
  • Engaged Client’s business users to capture, define and document requirements and business rules.
  • Translated requirements and rules into functional specifications.
  • Created Test Plans, Use Cases, Test cases and Test scripts for web-based and mobile applications. Utilized WebTrends to analyze AXA website use and quality of design. Worked in both waterfall and agile SDLC methodologies.
  • Executed and verified test scripts for each test case and documented results.
  • Conducted Workflow Analyses and made recommendations for Process Improvement.
  • Created Test cases for QTP automation testing and Performance testing with LoadRunner.
  • Testing Types: System Integration (SIT), User Acceptance (UAT), Batch, End-to-end, Regression and ETL with Data Integration for Data Warehouse.
  • Utilized VB Scripting for creating test harnesses .
  • Provided HPQC ( Confidential Quality Center) support for each application - setup, execution and artifacts.
  • Coordinated test schedules, meetings, Daily Communications and Defect Management
  • Major projects included: eSignature for Annuities and Life Insurance applications. Testing included in-person, remote and combination signatures for up to 5 signers on one document; interfaces with Salesforce and iPipeline insurance sales software including cloud support. Devices tested including: PCs, MACs, iPads, iPhones, Androids and Signature Pads.
  • Mainframe Relocation. Moved over 150 mainframe systems and applications from Atlanta to Paris, France. Required extensive planning and coordination for QA, UAT, performance and end-to-end testing; conducting status meetings, scheduling use of test regions, creating test data and storing test results in HPQC.
  • CRM (Customer Relationship Management) Created Salesforce interfaces with the AXA Advisors Web Portal and the Life and Annuities eSignature Application System. Allowed AXA Advisors to manage all customer activity on the Intranet and complete applications locally, remotely or a combination of both.

Confidential, Jersey City, NJ

Lead QA Analyst, Business Analyst & HPQC/ALM/QTP Admin

  • Engage business users to define requirements and business rules, and create Business Requirements Document.
  • Translate requirements into Technical Specifications, use cases and test scripts.
  • Assigned and verified QA Testing for Claims Applications included QA, UAT, Batch, Regression and End-to-end.
  • Extensive experience with SQL Queries to create test data and verify test results.
  • Planned, prioritized and scheduled offshore testing resources in Manila, Philippines for multiple concurrent projects utilizing up to 6 QA Testers.
  • Communicated test requirements and facilitated Walkthroughs for QA Testers by the Development Teams.
  • Insured that all testing was completed for each project according to the Test Plan, and audit/company standards, and that all artifacts were properly stored in HP Quality Center.
  • Provided daily communications throughout QA Testing phase by conducting daily status meetings to discuss testing progress and defects with IT and Business Leads.
  • Provided Release Management including scheduling and conflict resolution.
  • Coordinated resolution of defects with developers and business users.
  • Administered HP QC/ALM and QTP. Setup new users, training, licensing, patches and version upgrades. Worked with Software Procurement and vendor to negotiate licensing contract.
  • Major Projects included: iCorrespondence and Letters using Adobe Acrobat Pro. Converted all form letters and incoming documents to PDFs. Included testing with scanned/emailed, faxed and hard copy documents.
  • Approval Automation - created an interface for managers to approve over-limit payouts for insurance claims. Required extensive testing with medical, legal and indemnity payments on all types of claims. Utilized email alerts and multiple levels of approval authority. Application written using Pega technology
  • Legal Exchange - Vendor product introduced to control costs involved in utilizing outside legal counsel to defend insureds. Provided Business Requirements and Test Plan after extensive research of legal firms and their billing practices. Tested inputting of various rates as well as actual billing using interface with vendor’s software.

Confidential, Park Ridge, NJ

Lead Programmer/Analyst - Sales & Marketing

  • Developed, enhanced and provided production support for mainframe and client/server systems, including marketing, sales, logistics and inventory applications. SME on all mainframe Sales/Marketing applications
  • Experienced with multiple databases including: IMS, DB2, ORACLE and SYBASE.
  • Designed and implemented new indexes to relieve processing bottlenecks in logistics databases.
  • Major projects included:
  • Automated Carrier Assignment. Compared costs of sending each shipment by different methods based on current rates and then assigning carrier. Participated in software vendor selection as well as production implementation at multiple warehouses.
  • Customer Information Frontend for Professional Products. Introduced new multi-platform technology to on a client/server mainframe system. Required extensive system testing and defect resolution.
  • Serial Number capture for Special Orders. Created system to track serial numbers for products being loaned, donated or used internally within Sony. Required coordinated testing with warehouses and their RF scanning.

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