O BJECTIVE:

Seek to adopt challenges at a workplace where I could visualize myself operating at suitable level as Marketing personnel while utilizing my core competencies maximally & to synergize these with my education & skills in Operations.

• Dynamic and diligent Professional possessing a work experience of over 10 years aiming to secure position in a dynamic corporate organization.
• Accomplished professional with rich knowledge and varied experience in operations related activities in various capacities through cross section of profiles within the organization.
• MBA (Marketing) with insightful academic exposure across core Marketing - related subjects like Advertising, Marketing Research, promotions, sales.
• Good academic performance, attesting to high levels of motivation, positivist and achievement-oriented.
• Good communication and liaison skills and proven capability of effective management including inter and intra departmental coordination, qualitative and quantitative supplies of logistics.
• High level of flexibility and adaptability, with a flair for getting through to people and managing them ably, as attested by my successful stints in the workplace.

P ROFESSIONAL E XPERIENCE

Confidential

• Participate in all phases (Initiation, Solutions Planning, Build, Test, Delivery, and Closure) of the Project Lifecycle.
• Working with developers to translate newly designed business processes into business rules, workflows, data requirements and tool configurations.
• Identify business issues and define business requirement documentations.
• Designed wireframes and activity diagrams using Visio.
• Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, and distinguish user requests from the underlying true needs.
• Participate in frequent calls with various groups to discuss changes, issues, challenges, and upcoming initiatives.
• Provide regular status to management on initiatives, progress, issues, risks, etc.. Google Analytics reports.
• Create workflow documents, Use case documents.
• User Acceptance Testing websites. Involved in creating test cases using HP Quality Center and participated in manual testing.
• Using Management Center from Web sphere Commerce for effective Marketing.
• Build strong relationships with all departments at an organization. Worked within a team as well as cross-teams.
• Daily review from business users for the changes in the ongoing development in the software. Documentation of issues and deadlines for these fixes based on the cost and time.

Confidential

Content Manager/ Business Analyst

• Manage operations and ensure that all emerging content is properly created, received on schedule, and successfully uploaded.
• Perform QA, including functional and data integrity.
• Analyze reporting data and recommend solutions to increase productivity and streamline processes.
• Ensuring Search Engine Optimization with proper keywords.
• Testing websites.

• Drive strategy and implementation for the creation of new portals.
• Establish schedules, milestones, deadlines, and launch strategies for the pages.
• Act as a project manager for day-to-day content publishing, keeping portal launches on time.
• Monitor various portals and news services to identify, evaluate, and classify content according to pre-defined content criteria.
• Prioritize and manage action items and weekly portal publishing responsibilities for the technical administrator.
• Build, manage and update project plans and keep client and teams up to date on program status.
• Create, optimize and document content publishing processes to streamline workflow and increase project efficiency.
• Managing all the content of HP Partner Portal. This site is used by HP Partner to get product and solution details and also window for sales backend claims.
• Managing team of professionals and ensuring equal representation of all business units.
• Driving Channel Sales Behaviour via e Marketing programs.
• Worked with World Wide team to ensure smooth flow of Product pricing, Configurators and promotion.
• Roll out program to ensure higher hits to partner portal and hence ensuring higher partner loyalty.
• Advising Business Units on programs and promotions to increase sales.
• Training partners on the portal usage.
• Developing training manuals for the team and partners.
• Consultancy to Asia Pacific portal hosting IT team to increase speed via implementing modified page design and caching.
• Keep existing portal content and specifications current and relevant for users.

Special Achivements: Awarded for the outstanding performance.

• Coordinating between Technology and Business team to set up the online stores/ Product Uploads extensively using WebSphere Commerce, WCA for online Shopping and Auctions.
• Product uploads for the merchants on our site
• Executing and Evaluating Reports. Produce timely sales reports for the clients.
• Build client relationships and assist sales professionals in the acquisition of new business.
• Providing personalized and proactive service that increases client satisfaction by anticipating client needs via research and greater client familiarity.
• Manage, mentor and coach the backend team.
• Designing SOP’s, Process Templates, Report formats.
• Establish key deliverables for each week.
• Team Meetings, Briefings.
• Marketing Promotions on B2C websites.
• Worked on HTML, XML, CSS.
• Heavy analytics, managing database including the ability to perform SQL queries against massive data set.

Confidential,

Team leader

• Team Management.
• Handled escalated issues.
• Daily reports.

EConfidential,

Project Leader

• Worked as software developer on platform VB and SQL.
• Developed the websites for Escorts Finance.

Confidential,

• Worked as Technical Support Associate for Dell Computers.

Special Achivements: Promoted to L2 support within four months of tenure.

E DUCATION & P ROFESSIONAL D EVELOPMENT

Masters in Business Administration (Marketing)

Bachelor of Commerce

A WARD & H ONORS

• Secured Top position in batch at NIIT.
• Won many awards for Painting, Debate and Elocution at school level.
• Won several awards at school level in Athletics, Table Tennis and secured third position at National Level in Gymnastics.