Senior Direct Marketing Analyst Resume

Objective: To find a position where I can use my full range of business analysis and marketing skills to increase revenue and reduce costs for my employer

Professional Experience:

Confidential, Greenville, NC

Senior Direct Marketing Analyst (5/08 – Present)
Primary objective is to build a more sophisticated and effective direct marketing program for Gander Mountain. Responsible for strategy, circulation planning, modeling, forecasting and implementation of catalogs and direct marketing campaigns for Gander Mountain, Overton’s and Consumer Marine. Report and present company’s performance for all sales and marketing initiatives to Gander Mountain product management, senior management, and e-commerce teams.

Confidential, Garner, NC

Catalog/Marketing Manager (1/07 – 5/08)
Manage all functions related vendor relations including pricing, product selection, promotions (web and print). Develop content for product and company collateral. Advertise and promote products in print, web site and emails to create complete, cohesive, and comprehensive marketing campaigns. Managed individuals responsible for SEO, affiliate and partnerships on the web. Responsible for laying the groundwork for effective on-line, catalog and direct mail operations, as well as the successful implementation of all e-commerce, catalog and direct marketing projects.

Confidential., Madison, WI

Circulation Planner/Marketing Analyst (10/04 – 1/07)
Responsible for strategy, circulation planning, modeling, forecasting and implementation of catalogs and direct marketing campaigns.
Work directly with list brokers, printer, and other vendors to guarantee on time, effective implementation of all catalog and direct marketing projects.
Report and present company’s performance for all sales and marketing initiatives to Demco’s senior management team.

Confidential, Janesville, WI

Circulation Planner/Analyst (2/02 -10/04)
Circulation planner and analyst for two product lines and all E-commerce efforts of Lab Safety Supply.
Responsibility for co-worker supervision, circulation strategy, planning, forecasting and implementation of direct mail, catalog, e-mail campaigns, and web site initiatives for two product lines.

Confidential, Seattle, WA (12/00 - 7/01)

Catalog Title Manager
Execution of direct marketing initiatives including circulation planning, segmentation performance and analysis, and forecasting of direct mail, catalog and e-mail campaigns.
Forecasting for staffing of call center and inventory management
Analyze all aspects of catalog business and set strategy for overall growth
Work with E-Commerce team on coordination and integration of web campaigns

Creation of circulation plans for LifeStyle and Clothes for Life Catalogs

Confidential, Spirit Lake, IA (5/98 - 12/00)

Consumer Direct Marketing Manager
Management of the consumer direct marketing efforts of the world\'s largest fishing tackle manufacturer.
Development of a consumer direct marketing database used for catalog, direct mail and e-commerce campaigns.
Coordination of website development and marketing promotion launch for six brand sites.

Creation of e-mail database resulting in a 47% increase in e-commerce revenue

Confidential. State College, PA (11/95 - 5/98)

Database Manager/Marketing Analyst
Responsible for database management, competitor analysis, strategic planning and website and intranet design and planning. Creation of a database of competitive information accessible by the world wide sales force. Creation of the corporate strategic marketing plan.

Creation and presentation of corporate marketing strategic plan

Confidential, Tipton, PA (1/93 - 11/95)

Safety Division Marketing Manager
Responsibility for all aspects of marketing for the Safety Division including supervision of staff, market and ROI analysis, planning, catalog design and implementation. Lead the team in the creation of a DMA Silver Award winning catalog in the New Business category.

Skill Set:
SAS, SPSS, SQL, ModelMax, KXEN, ShowCase, Access, Excel, Photoshop, DreamWeaver, NetTracker, HTML, PhotoShop, InDesign, Ecometry.

Education:
MBA Post-Graduate work
BA - Liberal Arts
AS - Marketing Management

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