Marketing Analysis & AdTech Resume

PROFESSIONAL EXPERIENCE:

Curious and articulate data scientist with extensive professional experience in data management and visualization.

TECHNICAL SKILLS:

Statistical & Programming Languages:: Python, R, SQL, Pandas, Numpy, Excel, Git, HTML, Pillow, Tensorflow

Data Analysis / Management:: Statistics, Business Intelligence, Google Analytics, NoSQL, EDA, ETL

Visualization & Reporting:: Seaborn, matplotlib, Plotly, ggplot, Tableau, Jupyter Notebook, Photoshop, Data Studio

Data: Google Analytics and decentralized spreadsheets from various industries

Tools: A/B Tests, Seaborn Data Visualization, Pandas, Python, SQL, AdWords

Results: Increased funnel traffic by more than 50% for dozens of clients year - to-year.

10 Minute Tensorflow: Developed an easy to use toolset for creating data models with machine learning

Data: image files, JSON data, website text, spreadsheets

Tools: Jupyter Notebooks, Tensorflow, Numpy, Tweepy (Twitter API for Python)

Results: Created numerous regression and classification models to compete in Kaggle competitions.

PROFESSIONAL EXPERIENCE

Confidential

Marketing Analysis & AdTech

Increased funnel traffic 50% year-to-year for dozens of clients as measured by click-through rate without increasing Ad Buy through execution of customized A/B tests designed to optimize ad placement and keyword economy.
Identified a 125% conversion rate disparity between ten distinct marketing campaigns measured by a custom variable built from a historical database and visualized with Seaborn enabling a client to target resources more efficiently.
Developed and managed eighteen content distribution calendars with daily publications including blog articles, ads, social media posts, and custom visualizations while assessing their performance using Google Analytics.

Confidential -Washington, DC

International Consulting

Contributed to the creation of a data model which identified an 18% efficiency opportunity for a client by scrapping data from disparate websites and government sources.
Advanced a client’s international strategy initiative which led to a 32% shift in market share by providing a comprehensive evaluation of dozens of international regulations.

Confidential

Policy Analyst

Improved case completion speed by up to 15% by building a six-variable workflow database, setting quarterly development goals, and analyzing the results of new management strategies over time.
Analyzed the impact of resource distribution strategies in real-time crisis management situations.