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Salesforce Administrator - Business Analyst Resume

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SUMMARY:

  • Phil is a Salesforce Professional highly skilled in business analysis, project management, data cleansing and driving CRM Implementations from start to finish. A seasoned manager who has worked from the C - Suite, Marketing, Sales to the Service Person. Experienced Salesforce Administrator who has worked with Unlimited, Enterprise, Professional and Group Edition Salesforce CRM databases as large as 600 gigabytes, 140 million records. Exceptional record of accomplishment of continuously improving, Sales & Marketing Results, CRM Adoption, Training and Business Analysis.

PROFESSIONAL EXPERIENCE:

Confidential

Salesforce Administrator - Business Analyst

  • Managed multiple financial clients’ successful transition to Sales force CRM. Built the Business Case, planned projects, and addressed data migration issues, trained team, went live, and provided post launch support, ongoing production support.
  • Business Process Mapping of users needs for a Non-Profit then Architecting Salesforce solutions
  • Data clean up, new fields, & object creation for 4 Financial - Bank Service Companies.
  • Based on Business Analysis Created workflows for Mortgage Lender to ensure the loan application process moved rapidly through to a decision.
  • After Business Analysis Implemented a $400 process improvement that will increase revenue 16% ($500,000)
  • Solved integration issues between Aptos & Salesforce for Real Estate Management Co.
  • Sales f orce Administrator - Data Scientist for a Non-Profit’s database of 310,000 contacts and 11,000 Accounts
  • Reduced costs by precise and accurate data cleansing using CRM Fusion’s Demand Tools, Apex Data Loader, Data Loader io, People Import and Excel.
  • Improved Social Media Targeted Marketing, by analyzing data, assigning verticals, installing Pardot and enriching data using Data.com
  • Created Sales f orce new user training on PowerPoint, webcasts, videos and conducted fact to face classes.
  • Managed four person inside sales team through the transition to Sales f orce CRM created new procedures and workflows
  • Created Sales f orce Reports & Dashboards for CEO & Sr Management Team to Forecast Future Sales and the Sales Pipeline.
  • Created Sales f orce: Custom Objects, Marketing Automation, New Fields, Formulas, Workflows, Dependent Fields, Re-Parenting Accounts and Contacts, Custom Profiles, Security Settings. .
  • Extensive experience with: Business Analysis, Campaigns, Digital Marketing, Excel and CRM Fusion Suite including: Demand Tools. MassEffect, Mass Impact, & People Import to data mine and manage large databases.
  • Managed Alpha & Beta tests of new apps and sandbox testing of apps. Created, workflow rules custom objects, fields, pick lists, reports, dashboards to enhance usability.

Confidential

Product Manager

  • Conducted Market Research Business Analysis, data mining and data analysis to identify new product niches
  • Report to C Level Management on $10 Million Product Portfolio
  • Grew company sales by 10% two consecutive years.
  • Wrote Product Requirement Document (PRD & MRD) for the new flow meter.
  • Developed four product innovations (at no added cost).

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