Product Marketing Resume Brentwood, Tennessee - Hire IT People

Summary:

Comprehensive integrated marketing leader with an excellent reputation of accelerating business to unprecedented growth levels and creating greater brand value. Extensive leadership experience with strong business acumen, market vision and communication skill. Results focused hands-on style with exceptional cross-functional capability, boundless energy and enthusiasm.

Channel Marketing
Product Marketing
Brand Development
Field Marketing

Confidential – Nashville, Tennessee President 2004 to Present

Marketing strategy consulting and implementation support group helping companies develop profitable growth opportunities.

Lead marketing consulting group to provide development and implementation of short-term and long-term marketing strategies and tactics designed to maximize overall sales and brand value for a broad variety of companies. Providing a full complement of outsourced marketing strategy and services. Key areas of support include: Consumer intelligence, marketing and media campaign management, loyalty program strategy and implementation, go-to-market strategy and implementation, multi-media communication and public relations, product road-mapping, product launch, field marketing support, as well as channel strategy, implementation, development and support.

Confidential – Brentwood, Tennessee

Regional Director of Marketing 1988 to 2004
Previously known as the Business Communications division of Lucent Technologies and as AT&T Information Systems

Continually increased scope of responsibility for developing and implementing comprehensive marketing and communication programs, multi-channel sales support as well as engaging strategy and research programs. Provide overall leadership to manage the day to day operations of marketing department, while contributing to strategic planning in areas of offer development, sales, marketing, and communications. Expertise with field marketing and communication principles and practices, as well as deep familiarity with interactive marketing, social media, social networking, direct response, event marketing, web design processes, and email marketing. Expertise in establishing and reporting on marketing metrics, proving ROI, and managing significant budgets. A proven track record in working with both internal teams as well as outside vendors, effectively managing vendor relationships, communication and managing projects. A community leader, sought after communicator, a motivator, an effective manager, and a mentor with experience in, and a track record of, successfully building effective high-performance teams. Clear communication abilities, and the ability to work in cross-functional teams. Lead initiatives to launch new solutions, alliances, co-marketing agreements, acquisitions to build transformative growth for company. Awarded coveted Visionary award for continually leading highly successful growth initiatives with zeal and passion for the continued profitable growth of the company.

Confidential, – Brentwood, Tennessee Account Executive 1982 to 1988

Now known as Confidential

Responsible for selling telecommunication systems and services to the enterprise business market.
Exceeded revenue targets every year, achieving “Achievers’ Club” membership from 1982-88.

Education

Bachelor of Science, Business Management
Participated in AT&T paid college internship work program throughout college.

Other Notable Education:
Competed elite two-year AT&T Leadership Development Program (top 1% rated employees eligible)

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Product Marketing Resume

Brentwood, TennesseE

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