SUMMARY:

• Results - oriented professional with over 12 years of experience in delivering innovative solutions to complex business needs. I am a Business Analyst with extensive background in eCommerce, (SAP hybris, Magento), Digital Strategy, CMS (content management systems), CRM (customer relationship management), Data Management and related applications /technologies utilized by the e-Commerce, Media, Manufacturing, and financial services industry. I am recognized for taking on major initiatives, strategy and course correction. Adapt to rapidly changing environments, focused on achieving real world results with business & IT alignment. An effective communicator able to work with diverse internal and external client teams from both an associate to executive levels, convey company vision, facilitate stakeholder interactions, & align IT strategy with company's goals.

TECHNICAL SKILLS:

Domains/Environments: CMS, CRM, MCM, Digital Marketing, Media, SAP FI, SD, HR, HCM, Salesforce, Digital solutions evaluation, eCommerce,, Asset Management - IBM Maximo.

Methodologies: Waterfall and RUP, SDLC, Agile (SCRUM, Kanban, hybrid).

Tools: /Technologies: MS Office suite, VISIO, UML, Axure, Mockflow, MS-Project, SharePoint, Adobe Day CQ5, Hybris, Adobe Target, Eloqua, JIRA, Agilewrap, ONtime, Omniture, Google Analytics, BusinessObjects, Qlikview, XML, HTML, JAVA, IBM Maximo.

PROFESSIONAL EXPERIENCE:

Confidential, NYC

Business Analyst

• Responsible for overall coordination of project from inception to go-live, managed the design and implementation, product management and development of the International and multi-language websites on Adobe Day CQ5 CMS and SAP hybris platform.
• Partnered with executive stakeholders, business users of various groups, vendors, to identify requirements for the IT/Digital Marketing teams & new strategic initiatives.
• Performed design and demonstration of hybris Catalogs, Voucher, Promotions, Cart, Checkout, Payment gateways, SAP Integration.
• Critically evaluated information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.
• Delivered; BRD, Functional Requirement Document, Test Strategy, RTM, User Journeys, Prototypes, wireframes, AS-IS and TO-BE Process Models, for personalized content delivery and segmentation.
• Prepared user stories, use case documents and utilized MS Visio to create UML diagrams including use case, activity and class diagrams to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements
• Authored Data Flow diagrams, Sequence diagrams and Business Process models with special detail to sub-processes
• Facilitated/Lead Joint Requirement Sessions (JAR), Joint Application Design (JAD) sessions, and other conventional Requirements gathering techniques including reviewing existing documentations to abstract requirements.
• Created and delivered presentations for Chief Officers, stakeholders, and senior-level executives.

Environment: Adobe Day CQ5, SAP Hybris, Adobe Target, HTML, Omniture, AgileWrap, MS Office suite.

Confidential

Business Analyst

• Partnered with business stakeholders to understand key issues, identify risks and benefits, perform requirements analysis, and build proposal consensus.
• Responsible for the end to end requirement management for the applicant development of Digital Services (DS) Department within the Creative Services shared division for the CMS Adobe Day CQ implementation and hybris eCommerce implementation.
• Participate in eCommerce implementation strategy. SAP hybris platform functionalities of Shopping Cart, Catalogs, UI design, Integration of payment gateways, Data Integrations with CRM, and SAP.
• Elicit documentation review requirements, document analysis, lead requirements workshops, business process descriptions and flows, and operating procedures for the AML, SAR report applications for FINRA, SEC and FRB.
• Evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.
• Organized and lead JAR/JAD sessions, requirement workshops and design meetings, daily stand ups sprint planning and review meetings and interviews with the stakeholders, SME’s and Leads of Interfaces, to gather, elicit information. Detailed functional and technical analysis, and maintain backlogs.
• Create multiple artifacts including detailed Functional Specifications, Process Flows, UML Diagrams, Data Mapping and Account Master conversion logic to support an enhance set of Business Requirements and improved processing model designed for the implementation of AML Manager.
• Prepare use case documents, UML diagrams and user stories to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements.

Environment: XML, UML, SAP hybris, Adobe AEM CQ5, MS Visio, MS Excel.

Confidential

Business Analyst

• Collaborate with business users in various front offices (Equity, MBS, Fixed Income, Repos, Reverse Repos), and administration as well as developers and other stakeholders to assess, research, analyze and document the sponsor/stakeholder needs in accordance with Project Life Cycle and deliverables.
• Responsible for understanding business needs, translating them into viable strategies, and ensuring appropriate delivery of these commitments.
• Responsible for working with both technology resources and business resources to define As-Is and To-Be states, with analysis of the Current-State and Future-State gaps, gather requirements, define solution, research solution options with recommendations, and integration of go-forward strategy with any technology, business redesigns, and re-platform initiatives.
• Created standard SDLC document artifacts required with each client deliverable; which include business/user requirements, functional requirements and specifications, UAT testing plans, user guides, system architecture diagrams, traceability matrices, and project plans.
• Participated in developing strategies, proposals, and overseeing execution for relevant digital services; including Web sites, application development, digital publications, social media, mobile/smart device, SEO, data management, and analytics.
• Participated in RFP responses, pricing, writing strategy content for digital proposals.
• Manage and mentor line reports to ensure appropriate use of their time and to help enable career development.
• Teamed up with both internal and external software development groups to provide functional requirements specifications in form of use cases, business process flows, and prototypes and management reporting requirements.
• Performed data analysis and generated ad-hoc reports using SQL and Excel - Pivot Tables, V-Lookups and charts.
• Facilitated Joint Requirement and Joint Application Development sessions.
• Collaborated with QA team to design test plan and test cases for User Acceptance Testing (UAT), Used Quality Center/Test Director for requirement management, test planning, scheduling, executing test cases, managing and tracking defects.

Confidential - New York, New York

Business Analyst/PM

• Responsible for working with both technology resources and business resources to define As-Is and To-Be states, with analysis of the Current-State and Future-State gaps, gather requirements, define solution, research solution options with recommendations, and integration of go-forward strategy with any technology, business redesigns, and re-platform initiatives.
• Partnered with Accounts, Project Management, external vendors, internal IT Services, 3rd-party vendors, and new business developers in implementing and integrating digital strategy, process, and execution guidelines and standard operating procedures.
• Performed, Requirements Management, Process Improvement, Project Management, Intranet/Internet Redesign, Change Management.
• Responsible for understanding business needs, translating them into viable strategies, and ensuring appropriate delivery of these commitments by partnering with internal teams including Operations, Product Development and Sales.
• Stepped in as interim IT project manager to facilitate the project implementation efforts. Participated in creation of project charter, organize project team, develop WBS project plan communication strategy & UAT.
• Worked with PMO Director in managing project resources and staffing, engineering personnel, staff training and development. Develop configuration management plan, milestones, and schedules using Microsoft Project
• Determine requirements for financial reporting needs company-wide. Provide visibility into revenue for business owners to make key forecasting decisions.
• Collaborate with third-party web development/coding team and internal IT team for: Requested for information (RFI’s), scope development, design and development recommending modifications to mission-critical web pages, including home pages, log-in/registration pages, category and product pages, shopping carts, sign-up flows, and checkout funnels, other new enhancements for the e-commerce website.
• Created detailed functional and technical design specification documents to be used by clients and development teams for project approval and development purposes respectively.

Environment: MS Office, MS Project, MS VISIO, UML, HTML/CSS, Java/J2EE, Oracle, Autonomy/Teamsite

Confidential - New York, New York

SAP Business Analyst

• Played a Subject Matter Expert (SME) role in developing and testing the SAP R/3 3.1h, 4.0b, FI, SD, HR modules.
• Collect, document, assimilate, estimate and prioritize requirements with business input.
• Worked with business partners to document and evaluate the “as-is” processes and to determine the “to be” business processes.
• Document requirements for conversions, upgrades, interfaces, business logic, reports, forms and workflow.
• Configure SAP application functionality (hands-on) as required.
• Conducted SAP/R3 Training seminars.
• Execution of Vendor selection process to determine the best solution/tool based on cost benefit analysis.
• Work with business stakeholders to define and execute user acceptance testing scenarios. Ensure appropriate end-user training.
• Manage Projects, Vendors for post implementation support and on-going maintenance within the SAP SD, FI and HR systems, resolve issues.
• Recommend SAP solutions to align and enable business processes within Information Systems’ technology strategy, standards and processes.

Environment: SAP R/3, 3.1h, 4.0b FI/CO, SD, HR modules