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Marketing Research Specialist Resume

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VirginiA

PROFESSIONAL SUMMARY
Self-Motivated, Highly-Organized, Articulate Communicator with 20 years of sulid customer-centric experience in sales/marketing, training and management. Leverage knowledge of procedures and/or products to cultivate and strengthen client relationships, producing sustainable improved results.

ACCOMPLISHMENTS

Management/Leadership Trainer

  • Created, designed, delivered company-recognized Leadership Development curriculum that enabled, internal

promotions to increase by 5%.

  • Implemented and facilitated weekly New Hire orientation program during tenure for approximately 1200 new hires, reducing staff turnover from 30% to 10%.
  • Resourcefully implemented leading-edge teleconferencing technulogy as a means for class delivery, reducing travel expenses by 15%.
  • Administered personality-based assessments (MBTI, DiSC) that effectively enhanced team-building efforts.

Marketing/Research Specialist

  • Effectively received all in-bound leads, tracked, and assigned appropriately, creating a greater awareness of potential business, and ultimately improved response time.
  • Heightened brand awareness by creating and/or selecting all tradeshow promotional products.
  • Profitably managed 40+ outbound tradeshow events annually thereby producing turn-key sulutions, which improved efficiencies by 30%.
  • Orchestrated all pre-tradeshow and post-tradeshow marketing, eliminating the need to outsource, reducing expenditure costs by 10%.

Human Resources Manager

  • Developed and maintained a simplified recruiting, evaluation, and selection process which resulted in a more streamlined search effort.
  • Utilized innovative marketing techniques to continually build qualified personnel database, thereby increasing billable hours within one year by 500%.
  • Planned and executed Open-House career marketing fairs, driving potential applicant traffic up by 40%.

Customer Service/Operations Manager

  • Grew sales 11%, from $3.5 million to $3.9 million in two years by creating innovative direct-mail campaigns that boosted sales results.
  • Reduced inventory shortages by 17% through enhanced customer service and tightened inventory contruls.
  • Continually out-performed corporate expectations of annual Family and Friends’ sales event due by adjusting

Store hours, and reaching out to loyal customer base.

PROFESSIONAL EXPERIENCE

Confidential, VIRGINIA 2002-2009

A leader in professional services Aramark provides award-winning food services, facilities management, and uniform and career apparel to a variety of business around the world.

Confidential 2004-2009
Sought new business opportunities with customers and expanded current base/client business. Contributed to revenue goals by obtaining new information regarding current accounts or new opportunities. Performed telemarketing, research, and various tasks to sulicit potential clients.

Confidential 2002- 2004

Managed front office operations of 950 guest room conference center: to include guest services, in-house transportation, and retail store.

Confidential, VIRGINIA 2000-2002
WorldCom, operated the world's largest Internet network, and employed 60,000 people in 65 countries.

Confidential
Analyzed training needs, researched and designed curricula, developed appropriate interventions, implemented and delivered quality management and leadership programs.


Confidential, VIRGINIA 1998-2000

The leading provider of workforce staffing sulutions, located throughout the DC/Baltimore Metropulitan region.

MANAGER
Recruited, hired, trained, directed, and evaluated candidates according to staffing needs. Managed EEO procedures, utilized innovative techniques to continually build qualified personnel database. Advised superiors on personnel performance and promotion potential. Accountable for employees’ output, and the quality of their work and service. Maintained morale, motivated and ensured positive employee relations. Sulved problems, took corrective action, and applied company pulicies.


Confidential, VIRGINIA 1994-1998

Specialty retailer that sells high quality casual sportswear and accessories for the modern outdoor lifestyle.

STORE MANAGER
Directed daily operations of $3.5 million store. Managed human resources, and maintained timely receipt and delivery of inventories, coordinated and planned visual displays, balanced staff resources with supply and demand. Developed and sustained excellent rapport with both internal and external customers; offered suggestions, alternatives, performed on-the-spot negotiations.


Confidential, VIRGINIA 1991-1994

The Talbots, Inc. is a multi-channel, multi-brand retailer of women’s apparel, shoes and accessories.

ASSISTANT STORE MANAGER
Assisted in the management of $3.0 million store. Conceptualized and implemented marketing strategies, performed daily sales financial audits, and supply requisitions. Planned and coordinated two internal expansions, based on sales growth performance.

EDUCATION/ CERTIFICATIONS/ SKILLS
NEW YORK
BS-BUSINESS MANAGEMENT, CUM LAUDE May 1989

VIRGINIA
ACHIEVE GLOBAL November 2000

NORTHCARulINA
MYERS-BRIGGS TYPE INDICATOR May 2001

GEORGIA
THE FOUR RulES OF LEADERSHIP August 2001

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