- Delivered $5M incremental revenue though optimizing expected value based routing across vendor locations and agent’s skill groups developing simulation model and asset.
- Delivered $0.8M savings in margin from identifying customer segments and optimizing vectors driving offline behaviors using ML algorithms and ‘test & learn’ projects.
- Data Science
- Machine Learning
- Effective Leadership
- execution excellence
Confidential, Bentonville, AR
- Build predictive models using multivariate regression to analyze important drivers and design strategies to drive store traffic at leading US retailer, for 3 years.
- Analyzed and blended customer transactional data of stores and online (delivery and store pick - up) with demographic data to understand Omni channel purchase behaviors, customer profiles, cannibalization, and optimized circulars marketing at zip level.
- Build multi-channel attribution models using structural equations to estimate synergy between traditional marketing versus digital marketing and estimate long term impact of brand loyalty in purchase funnel.
- Developed and executed customized analyses including: market basket, assortment/ category/ labor hours/ In-stocks optimization, new stores cannibalization, inventory, traffic, sales and other time series forecasts.
- Manage, motivate and grow team of consultant and analysts. Mentor and counsel analysts in their professional growth and provide performance appraisals. Build know how capabilities and reusable analytical assets in the team.
- Analyzed causes of Inventory shortage, theft patterns and devised preventable strategies to drive business growth through improved gross margin and profitability.
- Received VP award for building algorithm to identity and prevent $30M shortage opportunity.