Senior Business Analyst Resume
Washington, DC
SUMMARY:
Business Analyst/Data Analyst/Project Manager with over 14 years of experience.
COMPETENCIES:
Development Methodologies: Agile, Waterfall
Project Life Cycle: Experienced in all phases.
Requirements Gathering: Gap Analysis, Use Cases, User Stories, Traceability Matrix
Requirements Gathering: Lead JAD sessions, Process Flows developed using Visio
Quality Assurance: Developed testing scripts
Data Life Cycle: Collection(identification, cleansing, standardization), Analysis/Summarization
Database: SQL, Data Modeling, ER Diagrams
Business Intelligence: Tableau
Excel ( expertise - advanced): Pivot Tables, vLookups
Programming: Python, SQL
PROFESSIONAL EXPERIENCE:
Confidential, Washington, DC
Senior Business Analyst
Responsibilities:
- Digital transformation
- Lead JAD sessions
- Developed User Stories
- Mentor & Supervise junior Business Analyst
Confidential
Regional Account Director - Marketing Data Strategy
Responsibilities:
- Developed Marketing Dashboards for both Operational and Strategic review.
- Developed Segmentation strategies for marketing campaigns.
- Designed Marketing Asset Content Management Database - Framed within Lead Management
- Developed Propensity models (Integrated SalesForce data: Company/Industry/Purchase History, Marketing data-Company/Contact: Implicit and Explicit data).
- Developed Governance Policies & Procedures for managing and segmenting data.
Confidential
Consultant - Marketing Analytics
Responsibilities:
- Developed Operational Scorecards for Sales & Marketing.
- Developed a Monthly Sales Tracker to highlight trends by product, customer, and market segments.
- Implemented data management best practices.
- Managed marketing vendors- data acquisition.
Confidential, California
Senior Business Analyst
Responsibilities:
- Redesigned website to enhance shopping experience.
- Enhanced investment analytics data through integration with 3rd party data providers.
- Migrated desktop application to mobile platforms (iPad and iPhone).
- Analyzed Omniture and customer issue logs to drive product development.
Confidential, California
Senior Business Analyst
Responsibilities:
- Lead JAD sessions for the re-engineering of Tier I call center case management work-flows.
- Conducted user interface design walkthroughs/prototype evaluations
- Applications: Web-Based Proprietary Internal CRM
Confidential, California
Senior Business Analyst: Business Analysis/Project Management/Product Management
Responsibilities:
- Conducted Industry analysis - Deliverables: Industry trends, competitive analysis, analysis to drive partnership initiatives and product initiatives.
- Product development - developed business cases/concept evaluation documentation for product enhancements and defect resolutions for eCommerce applications.
- Conducted weekly reviews with business operations to research help desk support issues.
- Conducted weekly reviews with business operations to align product documentation and of help desk staff to support eCommerce applications.
- Concurrently supported as PM and BA: 3 development teams ( 2 on-shore and 1 off-shore).
- Contributed to developing SLA for off-shore vendor, and supervised/managed off-shore against SLA.
Confidential, California
Project Manager
Responsibilities:
- Worked with upper management and subject-matter-experts to define project scope.
- Mentored junior project managers..
- Managed business analysts and systems analysts in the development of business requirements.
- Facilitated cross-departmental communications to expedite project deliverables.
- Managed vendor relationship against SLA (IBM IT outsourcing services).
- Managed the development of the user documentation for the case management application: materials, tutorials, manuals, and release notes.
Confidential, Washington, DC
Business Analyst
Responsibilities:
- Evaluated impact of proposed change requests and incorporated approved changes.
Confidential
Regional Research Manager
Responsibilities:
- Led the IT Outsourcing Services research practice for Confidential .
- Conducted primary and secondary research for the outsourcing services market.
- Published research reports: competitive analysis, industry updates, and service offerings.
Confidential
Business Analyst
Responsibilities:
- Led the re-engineering of the data management processes for new customer and partner data consolidation across the Confidential region (12 subsidiaries) in Microsoft’s suite of Sales and Marketing systems.