SUMMARY:

Business Analyst/Data Analyst/Project Manager with over 14 years of experience.

COMPETENCIES:

Development Methodologies: Agile, Waterfall

Project Life Cycle: Experienced in all phases.

Requirements Gathering: Gap Analysis, Use Cases, User Stories, Traceability Matrix

Requirements Gathering: Lead JAD sessions, Process Flows developed using Visio

Quality Assurance: Developed testing scripts

Data Life Cycle: Collection(identification, cleansing, standardization), Analysis/Summarization

Database: SQL, Data Modeling, ER Diagrams

Business Intelligence: Tableau

Excel ( expertise - advanced): Pivot Tables, vLookups

Programming: Python, SQL

PROFESSIONAL EXPERIENCE:

Confidential, Washington, DC

Senior Business Analyst

Responsibilities:

• Digital transformation
• Lead JAD sessions
• Developed User Stories
• Mentor & Supervise junior Business Analyst

Confidential

Regional Account Director - Marketing Data Strategy

Responsibilities:

• Developed Marketing Dashboards for both Operational and Strategic review.
• Developed Segmentation strategies for marketing campaigns.
• Designed Marketing Asset Content Management Database - Framed within Lead Management
• Developed Propensity models (Integrated SalesForce data: Company/Industry/Purchase History, Marketing data-Company/Contact: Implicit and Explicit data).
• Developed Governance Policies & Procedures for managing and segmenting data.

Confidential

Consultant - Marketing Analytics

Responsibilities:

• Developed Operational Scorecards for Sales & Marketing.
• Developed a Monthly Sales Tracker to highlight trends by product, customer, and market segments.
• Implemented data management best practices.
• Managed marketing vendors- data acquisition.

Confidential, California

Senior Business Analyst

Responsibilities:

• Redesigned website to enhance shopping experience.
• Enhanced investment analytics data through integration with 3rd party data providers.
• Migrated desktop application to mobile platforms (iPad and iPhone).
• Analyzed Omniture and customer issue logs to drive product development.

Confidential, California

Senior Business Analyst

Responsibilities:

• Lead JAD sessions for the re-engineering of Tier I call center case management work-flows.
• Conducted user interface design walkthroughs/prototype evaluations
• Applications: Web-Based Proprietary Internal CRM

Confidential, California

Senior Business Analyst: Business Analysis/Project Management/Product Management

Responsibilities:

• Conducted Industry analysis - Deliverables: Industry trends, competitive analysis, analysis to drive partnership initiatives and product initiatives.
• Product development - developed business cases/concept evaluation documentation for product enhancements and defect resolutions for eCommerce applications.
• Conducted weekly reviews with business operations to research help desk support issues.
• Conducted weekly reviews with business operations to align product documentation and of help desk staff to support eCommerce applications.
• Concurrently supported as PM and BA: 3 development teams ( 2 on-shore and 1 off-shore).
• Contributed to developing SLA for off-shore vendor, and supervised/managed off-shore against SLA.

Confidential, California

Project Manager

Responsibilities:

• Worked with upper management and subject-matter-experts to define project scope.
• Mentored junior project managers..
• Managed business analysts and systems analysts in the development of business requirements.
• Facilitated cross-departmental communications to expedite project deliverables.
• Managed vendor relationship against SLA (IBM IT outsourcing services).
• Managed the development of the user documentation for the case management application: materials, tutorials, manuals, and release notes.

Confidential, Washington, DC

Business Analyst

Responsibilities:

• Evaluated impact of proposed change requests and incorporated approved changes.

Confidential

Regional Research Manager

Responsibilities:

• Led the IT Outsourcing Services research practice for Confidential .
• Conducted primary and secondary research for the outsourcing services market.
• Published research reports: competitive analysis, industry updates, and service offerings.

Confidential

Business Analyst

Responsibilities:

• Led the re-engineering of the data management processes for new customer and partner data consolidation across the Confidential region (12 subsidiaries) in Microsoft’s suite of Sales and Marketing systems.