SUMMARY:

• Over 8+ years of extensive experience in Business Analysis, Software Validation and business process re - engineering with proven ability to articulate business values with expertise in Media, Cable and Telecom domains.
• Strong experience in System and Data Analysis, Data Profiling, Data Migration, Data Conversion, Data Quality, Data Governance, Data Integration and Metadata Management Services and Configuration Management.
• Highly experienced applying analytical tools including Google Analytics, Adobe Analytics, to report key e-commerce indicators such as conversions rate, page review, web traffic, bounce rate, social media engagement tracking & email tracking.
• Skilled in conducting online marketing campaigns using Adobe Tag Manager, Adobe Marketing cloud, Adobe Ad Hoc analysis, Google Tag manager, Google AdWords, Facebook Ads and SEO website optimization.
• Experience in all the phases of Data warehouse life cycle involving requirements gathering/analysis, design, development, validation & testing of Data warehouses using ETL, Data Modeling, & Reporting tools.
• Knowledge of various software applications/elicitation tools used to facilitate the collaborative development, recording and distribution of requirements to stakeholders.
• Proficient in Microsoft Office tools, including Outlook, Word, and Excel.
• Discussed extensively with developers, data architecture team, Business SME\'s and Business Analysts before designing a model that can fulfil all business needs
• Extensive experience of Software Development Life Cycle (SDLC) methodologies like Waterfall, Agile and RUP.
• Strong experience in end-to-end Adobe Analytics implementation using Adobe Dynamic Tag Management (DTM).
• Crafted and reviewed various business documents including SRS, BRD, Use Case Specifications, FSD, SDS, Data Mapping Documentation, Requirement Traceability Matrix (RTM)
• Experienced in conducting marketing research, customer survey, analysing customer feedback and web analytic data to understand customer and business needs.
• Experience in various phases of Software Development life cycle (Analysis, Requirements gathering, Designing) with expertise in documenting various requirement specifications, functional specifications, Test Plans, Source to Target mappings, SQL Joins.
• Strong experience in interacting with stakeholders/customers, gathering requirements through interviews, workshops, and existing system documentation or procedures, defining business processes, identifying and analysing risks using appropriate templates and analysis tools.
• Support different business units by developing detailed site maps, user flows, wireframes, mock-ups and other product deliverables to effectively communicate UX designs and product requirements and help to create usable and interactive web experiences.
• Extensive use of MS Office tools like MS Access, MS Word, MS Excel, and MS PowerPoint MS Project for data migration into the CI System Knowledge Data Base in Microsoft SharePoint. Used the ODBC/SQL to migrate all data to one database before uploading it into the Knowledge Base.
• Excellent Communication, interpersonal, analytical skills and strong ability to perform in a team as well as individually.
• Strong experience in conducting User Acceptance Testing (UAT) and documentation of test Cases. Expertise in designing and developing test plans.

PROFESSIONAL EXPERIENCE:

Sr. Business Analyst

Confidential - Miami, FL

Responsibilities:

• Prepared business requirement documents (BRD) /document templates, functional and non-functional requirements, JAD Session, Elicitation
• Facilitate daily scrum meeting communicating with Stake holders using Jira - schema Management tools Burndown Charts /Project Management Kanban board writing/ Scrum board writing and other agile tools, Team Foundation Server, Visual Studio, Cloud based environment, Bug Tracking
• Involved in creating, editing and revising technical documentation such as process diagrams, flow charts, procedure manuals and training materials, Wire Frames.
• Experience in Salesforce both frontend and Backend, Business Process Mapping for Salesforce admin, ERP application in Cloud based environment, Salesforce Lightning admin (Profile, user, Sales, Marketing, charter, Case, Accounts, Opportunities, Solution Management, Sandbox, Imported 100, 000 Data's through Data Loader, Trail Blazer, Sample, Workflow Automation Process Builder, Matrix, Mobile Administration/ App Exchange etc.
• Involved in creating Dashboards using customized Dashboard components.
• Created Many-to-Many relationships and created Junction objects to implement Roll-up Summary fields to aggregate data from child records on the parent, Master Data Relationship.
• Worked in setting up Marketing Campaigns, Campaign Hierarchies, Lead Queries, and Assignment rules. Formulas, Validation rules to maintain the quality of the data.
• Worked on writing Acceptance Criteria based on discussions with UX and Dev teams.
• Track development tasks from creation, thru each sprint and until deployment and provide status updates to Business Leaders.
• Conducted data mapping from core claims systems using REST API and Web Services.
• Comprehensive experience with SDLC requirement gathering, analysis, design, implementation, testing and deployment using Agile Scrum and Waterfall.
• Coordinate release schedules across multiple development teams.
• Worked with digital agency for graphic design work.
• Worked on creating images, graphic design work etc.
• Involved in managing and reporting development, regression and user acceptance testing.
• Automated the process of creating Leads directly from Web and Auto-Response rules. Designed and configured applications using Salesforce automation (SFA)
• Worked on developing a retail (social) website, including assortment planning, price planning and price optimization, web-based applications, Experience in Incident Management, Managing Ticket when the Incident report occurs -SLA (service Level Agreement) Adherence, Product Management, Finance, Data Mining
• Assisted Product (website) social media enhancement for the customer application using agile scrum includes Prioritizing backlog grooming /meeting /sprint, requirement gathering and adhering to management Time line expectation via bi monthly Release schedule, Process Allowed for improved Dashboard Reporting to Executive Suite, splitting Use case Stories which are high Priority to be fit in an upcoming iteration, Experience in user classes and Data's Velocity, Recent experience in Work day HCM (Human Capital Management)
• Involved in creating Business process models, specifications, diagrams, and charts to provide direction to developers and the project team Experience in SDLC (Software Development Life Cycle) Methodology
• Create use case, activity and state diagrams based on UML Methodology and business process flow diagrams using Microsoft Visio/Enterprise Architect, Experience in Cross Functional E-draw / Flow Chart, Rational Rose, Business Process Management, IBM Software, SQL, Traceability Matrix, Experience in Cyber security related to website development, experience in networking and servers and PC, experience in Software Application good Judgment skill and Problem-solving skill
• Execute and manage quality assurance activities required for testing software (automated and manual testing environments): HP Quality Centre, MS Visio and MS Tools, Star UML Software, Enterprise Software, RUP, IRISE, IBM, Rational Rose, Agile/Waterfall, MDM, Server, SQL, Oracle 10g and 11g, RDBMS
• Worked on mobile Application Development in IOS X- code Swift, Design, Animation, Json Server, UI/UX object Oriented Language etc.
• Involved in reporting tools, CRM Tools. Experience in Service now Process Flow/ Formatter, communicating to technical team-Java Programmers, .net team Etc. Experience in programming languages.
• Involved in software testing, developing test plans, test cases, test data sets, analysing the test results & defect management for functional, integration, regression, disaster recovery & UAT testing. Created the UAT Plan and test scripts and participated in UAT.
• Involved in conducting User Acceptance Testing (UAT), SWOT analysis, Cost benefit analysis and ROI analysis.
• Worked on Testing (UAT), reviewed UAT results to identify defects and report to relevant teams for fixes.

Business Analyst

Confidential - Colorado Springs, CO

Responsibilities:

• Worked for all digital publishing, print, and multi-platform sales programs.
• Built digital publishing team approval solution, replacing inefficient analog process.
• Involved in business analysis, requirement gathering, conducting requirement review meetings, addressing budget issues, creating functional requirement documents and creating test plans according to the business requirements.
• Actively involved in taking minutes of meeting and allotting action items to the relevant team
• Worked with the project manager for planning and organizing the project activities, and in communicating with other business centre mangers and stakeholders of the project.
• Passionate for customers and a customer experience with high energy, motivation, and commitment to drive to results in a challenging agile, fast-paced environment.
• Facilitated capture, documentation, and acceptance of business requirements across the business.
• Use MS Access Database, VBA and SQL daily to analyse on over 900K records and generate weekly reports.
• Developed functional, interface specification, and API requirements for various system integration needs. Performed functional and system integration testing of SOAP and REST APIs using Postman and Soap UI applications. Provided systems/data support on REST web services utilized by online.bicgraphic.com website.
• Involved in developing and documenting Business Requirements, Functional Requirements, Test Plans and Test Cases for Image processing systems.
• Developing use cases, workflow diagrams, sequence diagrams and other artefacts to clearly communicate system requirements to business and technical team members.
• Strong experience working in Software Development Life Cycle (SDLC) using various methodologies including RUP, Agile, Waterfall, and other client specific internal methodologies.
• Manage and track requirements changes while communicating project status to business stakeholders throughout the Software Development Life Cycle (SDLC).
• Translated business requirements into functional specifications.
• Identified and communicated points of conflict to the appropriate parties; proposed and outlined action plans for resolution.
• Identified, gathered and documented the requirements for different releases and their dependencies to the previous projects in order to enable a smooth project flow.
• Participated in conducting regular business review meetings with other parties, Transportation and Retail.
• Conducted walkthroughs with the end users and stakeholders to gather the modification requests from the user to upgrade or change the business specifications for the product.
• Other activities included development of project plan and timeline, project status reporting, and managing project scope, issues and risks on an ongoing basis.
• Created and maintained SQL Queries for back-end testing.
• Performed some backend testing using Database.
• Report results and project status to Business owners and teams. Maintain a very close relationship with the business & development team to go over widely & constantly changing social media apps and how our product can support in an efficient manner
• Kept track of Company's web analytics, search engine ranking, applied email, coupon, and online discount promotion advertising campaign to maximize web traffic.
• Crafted Data Mapping Documents, data flow description document and attribute description document for the development team's simplicity.
• Utilized UML in behavioural, structural and architectural Modeling - in creating Use Case, Activity, Class and Sequence diagrams.
• Involved in project documentation, wrote Test Plans and Test Cases to be used in testing process according to Business Requirement Documentation, Functional Requirement Documentation, and product information.

Business Analyst

Confidential - New York, NY

Responsibilities:

• Worked closely with the assigned project managers, scrum masters, & business to define the scope of a project.
• Partnered closely with IT to understand related system and data integration strategies and accommodated within project requirements.
• Worked closely with the Application Development managers on production system changes and upgrades to resolve problems and improve processes and systems.
• Preparation of monthly Customer Service Reports
• Writing queries for technical support and customer service using Cognos Report Net
• Worked closely with 3 groups within the organization to examine existing business models and flows of data, documented and presented findings. Acted as the liaison between the enterprise architects, the business, and the development team.
• Prioritized efforts and activities appropriately as well as used analytical experience to consult end users with the overall objective of improving the use of application systems functionality, i.e., enhance workflow, optimize business processes, and identify appropriate systems solutions.
• Analysis of annual budgets and forecasts
• Creating databases in Microsoft Access
• Issuing monthly operations corporate Report
• Coordinate testing of the backlog for the REST API team.
• Monthly Presentations of key metrics for Senior Management.
• Produce detailed analysis, documentation, and recommendations to key stakeholders and leadership regarding business problems, business improvement, and business performance.
• Design and implement system configuration and application solutions to provide increased efficiency and consistency, higher employee satisfaction, improved customer experience, and reduced costs.
• Analyse system interdependencies, system requirements, risks, and risk mitigators that could impact or be impacted by the delivery of new products, services, processes and/or support technologies. This includes assessing and communicating impacts of systems changes and/or outages to the business.
• Define, document, implement and track related systems rules/policies/configurations.
• Understand business processes/functions supported by existing process enablers vs manual.
• Recommend and support implementation and business process redesign business processes where applicable to leverage available or new technologies/capabilities.
• Provide, when needed, functional specifications into systems/technical specifications for use by IT developers for system configuration and deployment.
• Used third party software, in addition to Salesforce, as JIRA and HP's ALM.
• Responsible for eliciting requirements from the end-users
• Revised business process documents to better improve the business process
• Identify, document and analyse business rules that govern the business processes
• Worked independently to test Salesforce configuration and setup.
• Created Reports and Dashboards as per the customer requirements.
• Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email
• Collected feedback on process performance.
• Managed the entire life cycle of development process
• Communicated with Salesforce on getting best packages for the client to save cost
• UAT testing and wrote UAT documents that was used to document SOP's.

Business Analyst

Confidential - Overland Park, KS

Responsibilities:

• Worked on project progress using Burn up charts, burn down charts, Task boards, and other performance indicators to monitor project success in terms of team velocity.
• Involved in projects with Jira; Reviewed and analysed the development estimation to help identify gaps in business and functional requirements and design.
• Ensured proper Change Control procedures and processes were efficiently used to maintain control of scope, schedule, and budget.
• Worked along the primary liaison in business process model (BPMN) development for the application, collaborating with stakeholders. Involved in developing business process model engine and maintained AS-IS and TO-BE business models for new product development and further enhancements.
• Participated in meetings with various business departments for process map alterations and improvements.
• Enterprise Call Recording system, satisfying the company's demands for call recording flow, data capturing, export functionality and quality management reporting.
• Worked on reports and wrote test queries against source system (SQL Server) to match results with actual report against Data mart (Oracle).
• Worked on managing client's expectations consistently on all deliverables, quality and timelines are top priority.
• Use application and DB tools to test and research data integrity issues.
• Project manage data integrity related projects, leading and driving issues to resolution, cross-functionally and globally utilizing Jira, Excel and Oracle.
• Collect business requirements from internal teams and liaison with an ETL developer in the IT organization to request that they transform the needed data into Teradata.
• Developed and published four Tableau dashboards onto the server that display part level enterprise price and cost data to allow for further analysis by the Aftermarket Sales Operations team.
• Beginner level Alteryx knowledge, main focus on TDE file creation from Teradata.
• Ad-hoc SQL reports to support daily operations.
• Data integrity, data cleansing, gap analysis.
• Worked in Agile framework across the board.
• Involved in creating User Stories into Product Backlog Items (PBIs) and participated in PBI grooming sessions for Prioritization and Sprint planning.
• Updated the 'As -Is' document and brainstormed on the benchmarks to be reached in the 'To- be' application as part of initial Gap analysis.
• Involved in creating the Data Process Flow Diagram in Visio. Profiled the data quality using Toad for Oracle, server Management studio.
• Worked with business teams in setting up the opportunity attributes like Budget, Timelines, Scope.
• Using speech analytics and statistical sampling methods to provide data insights to internal lines of business.
• Providing scalable process to enable fulfilment of data requests to internal lines of business
• Participated in Basic Level Design review and signoff sessions for all components.
• Decomposed high-level business requirements into low level user stories using Agile methodology followed by storyboard creation.
• Used Visio for presentation of Process flow to various groups.
• Involved in gathering and documenting UX/UI (visual) requirements (using Microsoft Excel and PowerPoint), created simple UX designs and UI wireframes.
• Worked on data modelling and produced data mapping and data definition documentation.
• Worked on Data Mapping Document, for defining data flow between data source and target, along with business rules.
• Used SQL queries to collect relevant information from company's database.
• Performed data comparison testing, data mapping, and data cleansing using SQL.
• Performed data mappings in support of the data warehouse ETL processes.
• Tracked sprint progress using JIRA.
• Worked with backlog maintenance, internal and external communication, and help team in transparency, radiating information and assist with prioritization and resolution of defects/bugs.
• Involved in on-going process improvement efforts to ensure test planning, execution, and reporting is effective, efficient, standardized, coordinated and integrated.
• Assisted in User Acceptance Testing (UAT), demos and performed client presentations.