SUMMARY:

• 10 Years Of E - Business Experience Management & Consultant Services Search Engine Optimization (SEO) Website Design and Development Track record of managing complex projects in various environments Process Analysis and Redesign Change Control Management.
• Strategic Systems Analyst experienced at designing innovative IT solutions and enhancing existing features. Perceptive in technical and fast-paced environments utilizing local and global development teams.
• Not afraid to roll up the sleeves to get dirty to get the job done. Comfortable with working with newest technology and a variety of industries including startups, financial services and manufacturing.
• Committed to improving business productivity and efficiency. Specializes in application of technical expertise to develop enhancements to current business practice.

PROFESSIONAL EXPERIENCE:

Confidential, Cleveland, Ohio

Business Analyst

Responsibilities:

• Evaluated digital greeting cards properties for web accessibility and usability barriers. Created JIRA’s, user stories, tests, and updated requirements for a team of developers enhancing sites to meet WCAG 2.0 AA standards.
• Collaborated with developers and business owners to implement both strategic initiatives and operational improvements.
• Managed multiple projects in a fast paced environment across multiple domains while working with both Agile and Waterfall development teams.
• Responsible for requirements gathering, documentation, creating use test cases, while working as the liaison between business units and the IT organization.

Confidential, Akron, Ohio

Direct Marketing E-mail Manager

Responsibilities:

• Managed all e-mail direct marketing programs (7MM year) and campaigns for the bank including e- statements, new customer, cross-sell, drip marketing and events.
• Designed and maximized effectiveness of Oracle Responsys Platform.
• Managed e-mail reputation of the company and maximized yield through testing of open rates and copy versions.
• Managed use and flow of information utilized by the e-mail system between the data warehouse and CRM for marketing and regulatory compliance.
• Provided art direction for internal and external graphic design for e-business projects.

Confidential, Akron, Ohio

Marketing Systems Analyst

Responsibilities:

• Customer facing analyst, translated business requirements to the design and implementation of functional upgrades for the various lines of business and executive management.
• Led data automation projects for customer and marketing systems.
• Facilitated internal process improvement initiative, examining all Direct Marketing processes for efficiencies.
• System expert for various enterprise systems for upgrades and conversions.
• Placed on a team for customer facing .com major redesign and new internet banking features.
• Developed and directed unit, user acceptance, and pilot testing for .com, mobile banking, and CRM systems.
• Experienced with Mobile Web Testing and Simulator and Emulators for various devices and platforms.

Confidential, Akron, Ohio

CRM Developer, Trainer and End User Support

Responsibilities:

• Directed CRM training for new employee, upgrades and new features.
• Developed end to end feature upgrades as business needs and new sales programs were launched.
• Led multiple CRM upgrades during tenure utilizing internal and external resources.
• Converted all training to on demand e-learning. Responsible for day-to-day user (800) needs.
• Completed major upgrade including documentation, coding, and testing, and did not require capital budget or external assistance.

Confidential, Akron, Ohio

Responsibilities:

• Taught Marketing Principles, Buyer Behavior and Marketing Practicum
• Designed and presented instruction of analytical concepts and processes for businesses and organizations to third year and fourth year undergraduates
• Marketing Practicum was a capstone course which formed the class into teams, provided consulting services to local businesses, built a Linux Webserver, installed a CMS that fit the needs, and provided .com presence by either designing or redesigning their site, and then handed off usage of the CMS for future use.
• Developed and maintained campaign specific online presence for University of Akron and College of Business.
• Awarded Graduate Assistant position. Involved in several consulting projects for the Marketing Department and the Center for Organizational Development.
• Designed and presented material in a GMAT preparation class to international executive students.
• Assisted in the development of and recruited students for the International Executive MBA Program at Confidential .
• Assisted three professors in managing their course load; taught, guided and advised marketing students in graduate and undergraduate courses.

Confidential

Self Employed

Responsibilities:

• Business consultant to several manufacturing and service firms. Providing methods to maximize the benefits of computer technology while incorporating the newest computer technologies.
• Assisted in the planning, design, and rollout of numerous marketing initiatives ranging from e-business implementations, major web and e-commerce site designs to advertisements, promotional materials and newsletters.
• Assessed financial needs of customers and recommended financial strategy through use of stocks, mutual funds annuities, and insurance products to commercial clients.
• Developed and integrated several accounting and financial reporting systems for clients.
• Developed privately-held computer and technology business.