SUMMARY

• 6 years of professional experience in decision sciences, market insights, business/data analytics in retail, financial/banking, technology, interactive entertainment/gaming industries
• 2 years of experience in Financial Market Research.
• Experience in managing a team of professionals and leading them to achieve the desired goals in various projects.
• Onshore/offshore business model
• Project & resource management
• Client relationship management
• Quantitative Analysis, Data interpretation, Insight mining. data/statistical modeling.
• Experience with new product development
• Vendor / third party management
• Working knowledge of SAS, SPSS, SQL, Xcelcius, Tableau
• Expert in MS office (Excel, Powerpoint)
• Managed a team of 5 - 14 professionals with direct line management responsibilities
• Mentoring & coaching peers & team members
• Organization best practices, building standard problem solving materials by leveraging experience across industries

PROFESSIONAL EXPERIENCE

Confidential

MANAGER, BUSINESS ANALYTICS

• Collaborated with the Mu Sigma marketing team, product team and internal key stakeholders for creating the training content for Art of Problem Solving
• Worked with external third party vendors to create a website for Art Of Problem Solving
• Guided the marketing team in creating promotional material for internal and external sales of the Art Of Problem Solving website

Confidential

Responsibilities:

• Managed a reporting and business intelligence team of 14 members, with two associate managers reporting to me
• Acted as a consultant to the client for providing Marketing and Sales Business Strategic Insights.
• Key projects - Buying Cycle Analysis, Customer Portfolio Migration Analysis, Marketing communication Planning, Product Path Analysis, Buying Power Model development and maintenance, Data quality for Canada SMB business
• Key Highlights - Travelled onsite (US and Canada) for the client leadership meeting for the Buying power model, strengthened the engagement by enabling an increase in number of team members and quality of projects
• Recognized for initiating “Information Visualization repository creation” across teams and institutionalizing the same at an organization wide level gradually
• Streamlined and Established automated processes for Periodic Reporting of Business views (with Weekly, monthly and Quarterly cadence)

Confidential

MANAGER, BUSINESS ANALYTICS

Responsibilities:

• Xbox Churn Modelling: Deepen understanding on indicators that predict a customer’s likelihood to cancel their Subscription and build a predictive model to assess churn likelihood of a customer
• Zune and Xbox Marketplace Analysis: Analyze the Zune and Xbox market place, understand purchase patterns and generate customer insights
• Xbox User Mapping Analysis: Define business rules to classify the entire Xbox Live subscribers into survey based pre-defined segments
• Price Impact Analysis: To assess impact of price increase on purchase Confidential Customer Experience Group - Managed a team of 3 members that supported Global marketing team, Confidential in analysing surveys of Customer Satisfaction and Quality of Service surveys
• Dashboard/Reporting: Conducted driver analysis, thorough EDA and quadrant analysis to identify and report factors affecting overall quality and value of service on a periodic basis

Confidential

Responsibilities:

• Excess and Surplus Insurance project (E&S Project): Evaluated the business opportunity in Excess and Surplus insurance market in the U.S. Following were the business objectives of the project
• Assessed opportunity size for Allstate in E&S business in the US o Identified new products that Allstate could introduce o Evaluated competitive landscape, opportunities and threats in the business
• Allstate Customer Complaint Analysis: Established & Lead an 8 member pilot team to identify the underlying root causes of customer complaints and suggest preventive as well as curative actions for the same.
• Allstate Life Insurance Product Segmentation and Attitudinal differences: Lead a team of 3 members to understand the cross selling opportunities that Allstate could explore for the life insurance business

Confidential

Responsibilities:

• Reporting: Conducted periodic reporting (both ad-hoc and automated)
• Descriptive Analytics: Conducted descriptive and exploratory analysis e.g. customer profiling, trending analysis, etc
• Performance Measurement: Performed periodic monitoring and tracking of campaign performance, analysed and interpreted campaign results.

Confidential

MARKET ANALYST

Responsibilities:

• Primary responsibility: Analysis of corporate actions such as mergers & acquisitions, spin-offs, rights issues, public equity offerings. reporting the same to Reuters clients on need basis.

Confidential

MARKET ANALYST

• Data collation, data cleaning, conducting Valuations, Data Validation, Statistical Analysis, Report generation, trend analysis,

MANAGEMENT SUMMER INTERNSHIP PROGRAM

Confidential

Responsibilities:

• Unearthing the IT and BPO potential for Radio
• Understanding the Top companies with regional headquarter and converting them as clients
• Sales Pitch for Ad sales