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Sales Manager Resume

Dallas, TX


  • Twenty five years in the Catering and Hospitality Industry. For 25 years, owned and managed MyHouse Catering.
  • Developed and maintain major corporate accounts. Managed team of 15 to 20 people and responsible of all aspects of budgets, schedules, menus, staff, and overall company operations.
  • 25 years of Sales and Marketing experience.
  • Advanced in creating client promotions, presentations, RFP's and contracts. Main point of contact for Meeting Planners, Presidents, CEO's, and Decision Makers. Able to develop and maintain relationships and increase profits.


Owned and Operated

Confidential, Dallas, TX


  • Conduct Daily and Weekly BEO/Event Meetings.
  • Created proposals, menu design and event planning for large and small events up to 1000 guests
  • Responsible for all aspect of events; F&B, Decor, A/V, Registration/Invitations, and Transportation.
  • Review costing policy with Executive Chef to ensure maximizing profitability.
  • Supervise execution of events, client satisfaction, and hiring of staff.
  • Implement and manage catering sales revenue and operation budgets, and provides forecasting reports.
  • Create menus that drive sales, negotiate with vendors, and implement staff schedules.
  • Responsible for all selling, implementation and follow - through of catering promotions.
  • Execute and support the operational aspects of business booked (e.g., generating proposal, contracts, and client correspondence).
  • Attend Industry related Tradeshows and Client Functions.

Sales Manager

Confidential, Dallas, TX


  • Developed and maintained customer relationships representing all Oak Farm Brands.
  • Conducted and coordinated store level surveys.
  • Created, negotiated, and presented customer tailored marketing programs, RFP’s and business reviews.
  • Coordinated, communicated, and monitors monthly price changes.
  • Developed relationships with customer’s day-to-day contacts across different functions (me.e. Merchandising, A/R, category management, supply-chain) that positioned Oak Farms.
  • Presented new Brand Promotions and facilitated new client request.
  • Resolved legal issues related to contract negotiations.
  • Identified and develop action plans for high volume, multi-location accounts. .
  • Provided client direction by executing schedules and procedures for installation process.

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