Diverse multi-channel retail experience with key accomplishments in e-commerce, marketing, pricing, operations, system implementations, business analysis and project management. Strong analytical capability. Skilled at collaboration with internal and external partners.

EXPERIENCE

Confidential
Director of E-commerce, Wayne, NJ 5/2010 – 4/2012

• Managed all areas of e-commerce including web development/IT, analytics, operations, order fulfillment, customer experience, marketing, 3rd party marketplace and affiliate sales, and call center
• Oversaw all internet marketing efforts including affiliate (Linkshare), email, display ads, paid search, comparison shopping engines, search engine optimization and shopping cart abandonment; close collaboration with Merchandising on product pricing and promotions; managed marketing budgets and results analysis
• Developed e-commerce team through external hiring, internal team member development and a continuous focus on improvement
• Completely redesigned order processing system and procedures to improve shipping efficiency and improve customer experience; enabled 30% reduction in labor
• Transitioned web site to Magento e-commerce platform including complete overhaul of design and function; coordinated 3rd party and in-house development and design teams; conducted user interface testing; resulted in 42% increase in conversion rate
• Sought out, negotiated contracts with, and managed implementation and on-going use of numerous services and systems in areas such as fraud mitigation, pay per click (search and shopping engines) automation, product content and videos, customer reviews, news feeds, on-site search, Paypal and Amazon Checkout, drop ship, and social media
• Managed sales and system integrations for 3rd party marketplaces including Amazon, eBay, and Buy.com; in negotiations and/or initial development with additional marketplaces including Newegg, Best Buy, Barnes & Noble, and Sears
• Tracked call center and customer satisfaction metrics to improve customer experience; call abandonment reduced 90%, customer rating scores increased 125%
• Developed multi-channel strategies to cross-promote internet and retail stores such as “buy online pickup in-store” and online coupons for in-store purchase
• Used custom developed competitive pricing software and high frequency price updates to maximize sales while regulating profit margin; achieved competitive advantages through rapid adaptation to changes in marketplace policies and systems
• Developed strategies to comply with manufacturer minimum advertised price policies while still enabling price promotions to drive sales
• Optimized shipping box assortment reducing expense by 5.7%

Senior Analyst, Wayne, NJ 5/2009 – 5/2010

• Developed new business processes, modeling, and reporting from the ground up in areas such as internet and retail forecasts and budgets, weekly business reviews, inventory management, and advertising analysis
• Implemented email marketing campaign segmentation and testing strategies
• Improved retail customer email capture rate by 600%
• Analyzed internet marketing, newspaper, and direct mail effectiveness to maximize return on investment
• Tested an alternative advertising vehicle resulting in a 40% cost reduction in one market
• Optimized inventory levels reducing inventory by 21% and improving inventory turns
• Implemented inventory control procedures and improved cycle counts reducing shrink by 11%
• Developed processes to reduce distressed inventory resulting in a 40% improvement in 8 weeks

Confidential
Senior Analyst: Pricing Operations, Richmond, VA 2008 – 2009

• Assisted in achieving $80+ million margin benefit through operational leadership of pricing initiatives
• Implemented SAP Demand Management price optimization software on-time and under budget; served as business project manager developing requirements with IT and SAP resources; managed $2.4 million budget; documented and executed user acceptance testing
• Improved margin by $11.7 million in FY09 through the use of sophisticated price optimization analytics and cross-functional integration with Merchandising leadership.
• Managed all aspects of 3rd-party competitive price data collection and analysis; streamlined process to reduce annual expense from $500,000 to $150,000
• Oversaw pricing and operational aspects of Circuit City store liquidation process
• Led cross-functional project teams to drive technical improvements and process changes
• Conceived and presented strong business case to improve point-of-sale functionality resulting in $10 million annualized benefit; implemented solution in partnership with IT and Retail Stores
• Led price-tag reduction and compliance initiative; reduced annual expenses by $5.8 million; improved tag compliance by 36% and mitigated legal exposure with technical and process changes
• Leveraged expertise in modeling, forecasting, and analysis in support of daily business rhythms
• Created and delivered presentations and status updates to senior management

Confidential
Regional Business Analyst,East Brunswick, NJ 2006 – 2008

• Led weekly strategy sessions with eight district pricing coordinators and 80 store managers to develop market-level pricing, competitive price reactions, and sales processes
• Reporting and analysis included areas such as competitive pricing, sales, services, attachments, credit, payroll and overtime, staffing, productivity, P&L, shrink, customer satisfaction, inventory, and markdowns
• Worked closely with all areas of management, including sales, services, operations, human resources, and loss prevention
• Trained 30+ district and regional managers to utilize analytical tools and reports
• Partnered with Merchandising Department to develop regional sales plans, which were then adopted on an enterprise level

Sales Manager,Lawrenceville, NJ 2004 – 2006

EDUCATION

Project Management Certification Program

Master of Science in Neuroscience

• Awarded highly competitive National Institutes of Health grant totaling over $100K
• Statistical analysis and interpretation of experimental data; presentation at weekly meetings

Bachelor of Science in Biology Cum Laude

COMPUTER PROFICIENCY
Microsoft: Windows, Excel, Access, Word, PowerPoint, Project, Outlook
Microstrategy, Cognos, Lotus Notes, Google Analytics, AS400, Oracle Retek Price Manager, SAP Demand Management price optimization software, NPD Market Research, Systat statistics program, Tyler Retail Systems, Magento e-commerce platform