Senior Analyst Resume
Wayne, NJ
Diverse multi-channel retail experience with key accomplishments in e-commerce, marketing, pricing, operations, system implementations, business analysis and project management. Strong analytical capability. Skilled at collaboration with internal and external partners.
EXPERIENCE
Confidential
Director of E-commerce, Wayne, NJ 5/2010 – 4/2012
- Managed all areas of e-commerce including web development/IT, analytics, operations, order fulfillment, customer experience, marketing, 3rd party marketplace and affiliate sales, and call center
- Oversaw all internet marketing efforts including affiliate (Linkshare), email, display ads, paid search, comparison shopping engines, search engine optimization and shopping cart abandonment; close collaboration with Merchandising on product pricing and promotions; managed marketing budgets and results analysis
- Developed e-commerce team through external hiring, internal team member development and a continuous focus on improvement
- Completely redesigned order processing system and procedures to improve shipping efficiency and improve customer experience; enabled 30% reduction in labor
- Transitioned web site to Magento e-commerce platform including complete overhaul of design and function; coordinated 3rd party and in-house development and design teams; conducted user interface testing; resulted in 42% increase in conversion rate
- Sought out, negotiated contracts with, and managed implementation and on-going use of numerous services and systems in areas such as fraud mitigation, pay per click (search and shopping engines) automation, product content and videos, customer reviews, news feeds, on-site search, Paypal and Amazon Checkout, drop ship, and social media
- Managed sales and system integrations for 3rd party marketplaces including Amazon, eBay, and Buy.com; in negotiations and/or initial development with additional marketplaces including Newegg, Best Buy, Barnes & Noble, and Sears
- Tracked call center and customer satisfaction metrics to improve customer experience; call abandonment reduced 90%, customer rating scores increased 125%
- Developed multi-channel strategies to cross-promote internet and retail stores such as “buy online pickup in-store” and online coupons for in-store purchase
- Used custom developed competitive pricing software and high frequency price updates to maximize sales while regulating profit margin; achieved competitive advantages through rapid adaptation to changes in marketplace policies and systems
- Developed strategies to comply with manufacturer minimum advertised price policies while still enabling price promotions to drive sales
- Optimized shipping box assortment reducing expense by 5.7%
Senior Analyst, Wayne, NJ 5/2009 – 5/2010
- Developed new business processes, modeling, and reporting from the ground up in areas such as internet and retail forecasts and budgets, weekly business reviews, inventory management, and advertising analysis
- Implemented email marketing campaign segmentation and testing strategies
- Improved retail customer email capture rate by 600%
- Analyzed internet marketing, newspaper, and direct mail effectiveness to maximize return on investment
- Tested an alternative advertising vehicle resulting in a 40% cost reduction in one market
- Optimized inventory levels reducing inventory by 21% and improving inventory turns
- Implemented inventory control procedures and improved cycle counts reducing shrink by 11%
- Developed processes to reduce distressed inventory resulting in a 40% improvement in 8 weeks
Confidential
Senior Analyst: Pricing Operations, Richmond, VA 2008 – 2009
- Assisted in achieving $80+ million margin benefit through operational leadership of pricing initiatives
- Implemented SAP Demand Management price optimization software on-time and under budget; served as business project manager developing requirements with IT and SAP resources; managed $2.4 million budget; documented and executed user acceptance testing
- Improved margin by $11.7 million in FY09 through the use of sophisticated price optimization analytics and cross-functional integration with Merchandising leadership.
- Managed all aspects of 3rd-party competitive price data collection and analysis; streamlined process to reduce annual expense from $500,000 to $150,000
- Oversaw pricing and operational aspects of Circuit City store liquidation process
- Led cross-functional project teams to drive technical improvements and process changes
- Conceived and presented strong business case to improve point-of-sale functionality resulting in $10 million annualized benefit; implemented solution in partnership with IT and Retail Stores
- Led price-tag reduction and compliance initiative; reduced annual expenses by $5.8 million; improved tag compliance by 36% and mitigated legal exposure with technical and process changes
- Leveraged expertise in modeling, forecasting, and analysis in support of daily business rhythms
- Created and delivered presentations and status updates to senior management
Confidential
Regional Business Analyst,East Brunswick, NJ 2006 – 2008
- Led weekly strategy sessions with eight district pricing coordinators and 80 store managers to develop market-level pricing, competitive price reactions, and sales processes
- Reporting and analysis included areas such as competitive pricing, sales, services, attachments, credit, payroll and overtime, staffing, productivity, P&L, shrink, customer satisfaction, inventory, and markdowns
- Worked closely with all areas of management, including sales, services, operations, human resources, and loss prevention
- Trained 30+ district and regional managers to utilize analytical tools and reports
- Partnered with Merchandising Department to develop regional sales plans, which were then adopted on an enterprise level
Sales Manager,Lawrenceville, NJ 2004 – 2006
EDUCATION
Project Management Certification Program
Master of Science in Neuroscience
- Awarded highly competitive National Institutes of Health grant totaling over $100K
- Statistical analysis and interpretation of experimental data; presentation at weekly meetings
Bachelor of Science in Biology Cum Laude
COMPUTER PROFICIENCY
Microsoft: Windows, Excel, Access, Word, PowerPoint, Project, Outlook
Microstrategy, Cognos, Lotus Notes, Google Analytics, AS400, Oracle Retek Price Manager, SAP Demand Management price optimization software, NPD Market Research, Systat statistics program, Tyler Retail Systems, Magento e-commerce platform