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Business Analyst Resume

Annapolis, MD

SUMMARY:

Business Analyst specializing in developing innovative solutions for organizational problems, using advanced and relevant IT Knowledge that is cost - effective, high-performance and adaptable to shifting organizational demands .

TECHNICAL EXPERTISE:

Integrated Reporting Information System (IRIS) *Budgeting *Brand strategy * Stakeholder relations/SME *Ecommerce strategy and positioning*Business process improvement* Cost-benefit analysis *Functional requirements* Requirement tracing *User acceptance testing *Business requirements matrixes *Project management *Requirements gathering *Scope and project definition *Superb communication skills *Advanced problem solving abilities

PROFESSIONAL EXPERIENCE:

Business Analyst

Confidential, Annapolis, MD

Responsibilities:

  • Performing content analysis, design and development
  • Meeting with stakeholders to gather business requirement
  • Based upon the requirements, developing web content, content models and recommendations for overall web enhancements.
  • Conducting content audits and assessments.
  • Tracking assets, component and links of the website section
  • Coordinating the development or re-purposing of content to meet user need.
  • Strong analytical skills to measure and evaluate campaign effectiveness and ROI.
  • Responsible for SEO Money maker key phrases
  • Worked directly with client end users to gather business requirements and document use cases effectively.
  • Develop functional software requirement documents that meet those business needs.
  • Works closely with developers to develop the functional system design documents.
  • Very versatile and adaptable while applying detailed problem solving skills.
  • Provide general operations and maintenance (O&M) support and subject matter expertise.
  • Support clients’ agencies and project managers, while working closely with the technical leads and developers and other vendors on the project.
  • Performed requirements analysis, business process development, and working with the technical development team to deliver a system to meet the business needs.
  • Very confident, professional, and have a positive, engaging communication style.
  • Reduced organizational operating costs by 70% by streamlining processes.
  • Developed organizational change management strategies.
  • Led cross-functional teams to analyze and understand the operational impacts and opportunities of technology changes.
  • Documented process flows and developed requirements for functional improvements and enhancements.
  • Boosted company efficiency and customer satisfaction by streamlining processes deemed inefficient.
  • Identified process boundaries and determined opportunities to automate processes and functions.
  • Attended Lean Six Sigma and Rapid Improvement Events to identify optimal streamlines.
  • Conduct UAT and QA testing of Google Analytics tracking and corporate microsite test cases,

Business Analyst

Confidential, Milwaukee

Responsibilities:

  • Handle and fulfill all workflow requests for new email marketing campaigns, web inquiries reports, and lead list uploads in consistency with SLAs and other marketing strategies.
  • Clone campaigns and landing pages for new campaigns and demand generation in Marketo.
  • Developed product plans, roadmaps, business requirements documents, manage content on the product’s web site, support marketing deliverables and other market communication activities
  • Used Excel as well as other analytic tools to track assets and components within created pages.
  • Ensured commercial intensity by assigning pre-qualified leads (email requests) to the correct sales person within Salesforce across multiple business categories. Also ensured that specific customer email inquiries were well addressed.
  • Campaign management and create emails, landing pages, forms, and reports upon workflow request for various business categories in consistency with the brand strategy as well as other creative strategy of the organization.
  • Good project management capabilities, including the ability to meet tight project deadlines for varying products in a fast-paced environment.
  • Good data evaluation and communications skills, strong analytical and problem-solving skills track and report performance of all email campaigns and KPIs including dashboard reporting, design and delivery.
  • Comfortable working within technology platforms—Salesforce and other Marketing Automation platforms.
  • Drove ongoing campaigns to support customer lifecycle management including conversions, engagement, loyalty and upsell/cross-sell.
  • Track and report performance of all email campaigns and KPIs including dashboard reporting design and delivery.
  • Performed quality assurance- proactively monitors marketing metrics (open rates/click-through/deliverability/conversion etc.) and provided analysis of all marketing projects, made necessary recommendations and enhancement for overall effectiveness.

Business Analyst

Confidential, Milwaukee, WI

Responsibilities:

  • Developed and evaluated digital marketing requirement based on knowledge of company objectives and market trends using marketing automation platforms and strategies, blogs, newsletter, and other content strategies.
  • Responsible for managing the email execution process from creative brief to delivery using various creative assets through lean campaign set-up, initial testing, QA and deployment.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Evaluated return-on-investment and profit-loss projections.
  • Planned and managed budgets in excess of $50000 and service offerings.
  • Responsible for Strategic Organization standards, structure and processes
  • Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
  • Created sales strategies to promote advertising offerings and motivate larger deals.
  • Analyzed performance of all marketing programs to identify the best opportunities for optimization.
  • Led concept development and organized sales and operations resources.
  • Defined the scope and goal of new projects, including a complete web design.
  • Elicited stakeholder feedback and input through interviews and surveys.
  • Boosted company efficiency and customer satisfaction by streamlining processes deemed inefficient.
  • Identified process boundaries and determined opportunities to automate processes and functions.
  • Documented process flows and developed requirements for functional improvements and enhancements.
  • Prepared and presented reports and presentations to the executive team for budget negotiations and key performance analysis.
  • Responsible for strategic organization standards, structure and processes for all digital campaigns as well as other digital marketing communications.
  • Collaborated with marketing and communications teams on standardization, design and production of marketing materials, social media strategies, content marketing and other digital marketing efforts
  • Created sales strategies to promote advertising offerings and motivate larger deals.
  • Analyzed performance of all marketing programs to identify the best opportunities for optimization.
  • Ensured customer engagement and demand generation through monthly email campaigns and newsletters.
  • Functioned as a marketing communication and brand strategist and worked with multinational organizations based in western Africa as a PR specialist with about 10 years of practical experience in this domain.
  • Interfaced with prospective clientele via electronics means (e-mail/phone conversation and video conferencing). Also performed on-site functions at customer facilities to follow up with clients concerning proposed business solutions, and worked with clients on mechanisms in developing effective mechanisms and means to meeting their target audience and business objectives.
  • Product specialist, providing marketing and development ideas for diverse products from idea generation to product execution in the capacity of branding and product positioning, packaging, pricing as well as promotions and other relevant marketing mix.
  • Created and executed customized strategies and campaigns for small business and diverse clients using an effective web based platform using diverse social media tool and other traditional media, and SEO optimization.
  • Worked in the capacity of marketing specialist especially online marketing for diverse clientele within and outside the West Africa; Interfaced, and liaised and managed team members.

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