PROFESSIONAL EXPERIENCE

Confidential

Application Development Senior Analyst

Responsibilities:

• Responsible for the upgradation of IBM Unica 7.5 to Unica 9.1.2 for the client’s Campaign Management System.
• Engage with users and stakeholders and Analytics teams to understand the processes and systems and develop the Unica application.
• Suggest best practices and processes to automate and simplify the processes and maintain the accuracy.
• Responsible for creating various Flowcharts, Offers and projects on IBM Unica Marketing operations and Unica campaign "as - is" and "to-be" process models and implications to client executives.
• Creating Strategic segments, table catalogs, online CDD and folder structures in Unica.
• Building campaign flowcharts for Outbound campaigns for the channels SMS,MMS,Email,IVR,Call center in Unica campaign.
• Building Broadcast flowchart templates for client’s Prepaid/Postpaid recurring campaigns.
• To work closely with the application team to understand the develop to-be business processes
• Building online CDD (i.e. Version Tracker, Campaign Owner, Campaign Capability Details, Customers Targeted, Campaign Mechanics, Broadcast Details, Others).
• Creating Offer groups (i.e. Version Tracker, Selection Criteria for All Offer Groups, Selection Criteria for Each Offer Groups).
• To define business process framework and inventory of processes concerning the CRM and PRM functional capability domain
• To identify change and technology business integration gaps or issues
• To understand and identify client’s alternate process mapping system, and supervise its use on client engagement
• To Apply best practices and benchmarking knowledge.
• Building flowchart templates for additional channels like 3PP,DND(Facebook,Youtube,WeChat),Viral Marketing and enhancements to existing channels like IPCC,IVR in SIT,UAT and PROD.
• Help the testing to configure the flowcharts to test in SIT,UAT.
• Training users on usage of the templates for the new channels DND & Viral Marketing.
• Providing L3 support to the business users on the Unica(Campaign,Marketing Operations,Interact),Silverpop PROD issues.
• Troubleshoot PROD issues by checking the logs, FC configurations, load and health of the applications and DB and provide resolution within SLA.
• Incident Management through TT2 tool(BMC Software).
• Monitor the DB utilization, health through the Nagios.
• Monitor ETL jobs through Jenkins.
• Monitor the SO broadcast & Fulfillments through ActiveMQ.
• Attend the daily sync-up meetings with the business users to address their issues and suggest the best solutions.
• Engage with IBM executives and raise PMR’s for any product defects for hot fixes.
• Mentor and guide the L1&L2 team on the tools and processes.
• Helping the users on the best possible solutions for their issues.
• Simplifying and automating the processes.
• Provide daily ORT/IRT reports to the analytics team

Confidential

Business Analyst

Responsibilities:

• Working with DMOT(Direct Marketing Operations Team) in Supporting portfolios Toys ‘R” Us and LOWES for their all direct mail and email campaigns across USA and Canada.
• Understanding business criteria for campaigns relating to Credit Cards whether Lifecycle or Acquisition campaigns.
• Attending weekly kick off calls with client to understand about the campaign objective and target segmentation.
• Work with the program managers to for timing, shipping and execution of the campaigns.
• Creating the workbook based on waterfall population and creating audit reports on the final population. Uploading the workbook to the MRM for the client’s approval.
• Once receiving the approvals ship the file to the respective mail house.
• Post the CIS MEMO.
• End to end involvement in automation of the campaigns.
• Create the solicitation history.
• Engaged in coding, execution and Analysis of campaigns using Base SAS,SAS EG and SAS CI (Customer Intelligence).
• Engaging with the clients to get the requirements for the campaigns, and driving the initiate to approach for the campaign in SAS.
• Writing out the codes in SAS for the campaign and also auditing of the SAS codes as well as Campaigns executed by other team members.

Confidential

Business Analyst

Responsibilities:

• Major responsibilities includes requirement gathering to run the campaign, designing and execution of Campaign, Creation of Segments, offers, personalizing eMail templates, running the eMail Campaigns, integrating Unica Campaign output.
• Receiving requests from clients through WMS (Work Management System).
• Responsible for all USA,LATAM,Canada requests received via workflow tool (WMS).
• Quickly adapt and guide the team to changing project priorities.
• Make sure the team adheres to SLA and Quality Metrics & Process Standards.
• Work on recurring, marketing, service and adhoc requests.
• Generate new ideas to enhance feature set and quality for faster movement of data.
• Review the campaign & Content (Internal QC) before sending it to InZone team for approval.
• Responsible for Service Delivery with zero surprises.
• Involved in fine tuning the existing campaigns for better performance.
• Assessing marketing capabilities to design roadmaps, both process & technology, enabling the client to deliver on marketing objectives optimizing operating expenses against marketing.
• Responsible for the timely and accurate processing of different types of requirements.
• Interact with clients for strategic discussions & campaign process improvements, using Unica.
• Knowledge transfer to clients on functionalities of Unica Marketing Operation / Campaign / eMessage.

Confidential

Market Research Executive

Responsibilities:

• Major responsibilities includes requirement gathering to run the campaign, designing and execution of Campaign, Creation of landing pages, e-Mail templates, running the email Campaigns, integrating Confidential (Competitor of Eloqua and Unica) Campaign.
• Plan and execute Demand Generation Campaigns that contribute to a healthy pipeline
• Campaign plan, analysis and consulting to improve campaign effectiveness.
• Working closely with the Business Unit heads for Campaign execution and to create landing pages and white papers, We work with particular business unit head and based on their requirement creating templates by using Design Studio in Confidential .
• Qualifying the prospect list based on B.U. head requirement, Prospect list building (i.e. finding companies) by using Hoovers,inc.com, and one source.
• Identifying relevant contacts by using tools like Linkedin, Zoominfo and also finding contact person’s e-mail, Revenue, employee size, phone number and location details by using Linkedin,Zoominfo,Hoovers,Google and the company websites.
• Upload the complete data in the salesforce.com which integrated with Confidential, The data redirected to Confidential .
• Creating Template by using Design Studio in Confidential which is received from respective Campaign owner along with qualified prospect list, then upload the the contacts database.
• Executing the Campaign with respective date and time of the Campaign name.
• Once the campaign is executed, Share the e-mail performance report with respective Campaign owners and business unit heads.
• Maintaining Campaign tracker which consists of status of each campaigns planned for each quarter.
• Providing prospect client database to Sales team.

Confidential

Management Trainee

Responsibilities:

• Engagements with the stakeholders and sales teams.
• Quality of distribution in terms of convergence/reach/counter shares
• Have good rapport with the stakeholders.
• Ensure timely market settlements
• Maintain & monitor relevant reports