SUMMARY:

• 3+ years of extensive experience with Adobe LiveCycle/Adobe Experience Manager (AEM) Forms Designer, creating and editing forms for use as fillable PDFs.
• Experience working adobe experience manager WCM, CRWDE Lite, OSGI, Framework, JCR, Apache Sling, Components and Templates as Front - End AEM author. Migrations, Upgrades and Writing Documentation. Migrated static Adobe LiveCycle PDF s forms to adaptive AEM responsive forms with in-field validation. Built new web pages; edited existing web pages using VCM/OPENTEXT, Drupal and AEM.
• 3+ years of experience with principles and techniques of analysing and documenting all product life cycle artefacts such as: functional requirements, business cases, project charters, communication plans, test plans, detailed functional specifications
• Involved in the analysis specification, design, and implementation and testing phases of software development life cycle (SDLC). Work with QA to develop testing strategy, test plan, identify test cases and participate in UAT. Created new product documentation, training guides and use cases.
• Experience with business systems with multiple modules and business functional areas
• Solutions-driven Sr. Business Analyst with experience in leading cross-functional teams in the development, documentation and delivery of process innovations driving the attainment of business goals
• Experience with Integrated system quality assurance methodologies
• Conducted QA/UAT for Drupal to AEM migration for sales and marketing department. Analyzed data-related system integration opportunities and challenges in order to propose appropriate solutions.
• Analysis skills experienced across the complete project lifecycle
• Involved in the analysis specification, design, and implementation and testing phases of software development life cycle (SDLC).
• Strong communications skills, having the ability to communicate well with all levels of staff and staff in various disciplines
• Strong communications skills, having the ability to communicate well with all levels of staff and staff in various disciplines
• Listening and problems-solving skills
• Conducted scoping of problems & performed root cause analysis to generate targeted business insights for clients
• Experience with developing and presenting technical training materials to users
• Lead a team of 9 offshore developers and one BA, effectively trained the team on new business practices. Create product specs, mockups and training material including user manuals. Created new product documentation, training guides and use cases.
• Experience with analysis and troubleshooting
• Provided technical assistance for troubleshooting of technical issues relating to html templates.
• Extensive customer service focus
• Extensive experience in creating Digital Experiences for the customers, end users, providing solutions on various platforms, such as Adobe Campaign Management for Email Marketing, Google Analytics, Google Adwords, Facebook Ads, and Twitter Ads.
• Solutions-driven Sr. Business Analyst with experience in leading cross-functional teams in the development, documentation and delivery of process innovations driving the attainment of business goals.
• 7+ years of extensive experience in creating Digital Experiences for the customers, end users, providing solutions on various platforms, such as Adobe Campaign Management for Email Marketing, Google Analytics, Google Adwords, Facebook Ads, and Twitter Ads.
• 5 years of experience working adobe experience manager WCM, CRWDE Lite, OSGI, Framework, JCR, Apache Sling, Components and Templates as Front-End AEM author. Migrations, Upgrades and Writing Documentation.
• Effective management of Enterprise Content Management implementations/ migration, enhancements, and customer support for top global corporate clients.
• Migrated static Adobe LiveCycle PDF’s forms to adaptive AEM responsive forms with in-field validation
• Extensive knowledge of Adobe Experience Manager (AEM), Salesforce Marketing Cloud (SFMC) and large-scale content migration projects. Developed Web Applications with Adobe Experience Manager &; other Front End Technologies.
• Experience working with E-commerce, E-Marketing, Online Sales, online advertising, B2C, B2B, Pay-per-click, Drive traffic, email marketing campaigns, Digital Marketing strategy, Digital marketing programs, Digital marketing efforts.

EXPERTISE IN:

• SDLC Methodologies
• SFMC
• BRDs
• AEM Forms
• Agile Methodology
• RTM | UAT/QA
• Business Process Models
• Process Analysis
• Use/Test Cases
• Web Page Analysis
• Adobe Analytics
• Adobe LiveCycle
• Drupal
• CSS3
• HTML5
• JavaScript
• User Stories
• Jira/Confluence
• Data Mapping
• Google Analytics

SKILLS & SOFTWARE:

• Adobe Analytics
• Drupal
• Project Management
• Adobe Creative Cloud
• Google Analytics
• Process Improvement
• Adobe Experience Manager
• HTML5 | CSS3 | JavaScript
• Salesforce Marketing Cloud
• AEM Forms
• Jira/Confluence
• SDLC Methodologies
• Adobe Target
• KPI Management
• User Stories
• Agile Methodology
• Microsoft Project
• UAT/QA
• Business Process Models
• Process Analysis
• Use/Test Cases
• Content Management
• Program Management
• Web Page Analysis
• Data Mapping
• Project Reporting
• Wire framing

PROFESSIONAL EXPERIENCE:

Confidential, Carmel, Indiana

Senior Business Analyst

Responsibilities:

• Plan and design business process and makes recommendations and changes in order to improve and support business systems and activities.
• Create product specs, mockups and training material including user manuals
• Work with QA to develop testing strategy, test plan, identify test cases and participate in UAT
• Collaborate with Creative team and ensure that User Experience and Visual Design align with Functional Requirements.
• Define and document business requirements, functional requirements and process flows.
• Determine documentation needs based on the project requirements and manage the documentation efforts.
• Translates Business requirements and translate them into technical requirements.

Confidential, San Antonio, Texas

Senior Business Analyst

Responsibilities:

• Plan and design business process and makes recommendations and changes in order to improve and support business systems and activities.
• Elicited and documented business needs for modifying existing or creating new Adaptive Forms
• Design, maintain and update complex dynamic and interactive Adobe adaptive forms using JavaScript
• Lead a team of 9 offshore developers’ and one BA, effectively trained the team on new business practices.
• Create Process Maps to illustrate & communicate work flows for teams and other internal/external stakeholders. Collaborated with Developers to review testing of changes & UNIX Script manual run.
• Created adaptive forms using Adobe Experience Manager.
• Created input forms which will gather the change request information AEM forms

Confidential, San Francisco

Business Analyst AEM

Responsibilities:

• Conducted scoping of problems & performed root cause analysis to generate targeted business insights for clients
• Identify where automation using cloud-based AEM solutions can be applied to substitute or supplement the use of the adaptive form
• Migrating static Adobe Livecycle PDF’s forms to adaptive AEM responsive forms with in-field validation
• Created and updated technical documentation in Confluence.
• Drafted & reviewed business-related documentation including mapping & validated BRDs as per client requirements.
• Improved timeframes for more than 50% of projects by successfully maintaining change management process.

Confidential, San Jose, California

Business Analyst AEM

Responsibilities:

• Mitigated defects by 15% by developing metrics to determine inefficiencies and areas for improvement across systems.
• Assisted with upgrading AEM sites and Assets from version 6.0 to 6.3.
• Performed QA/UAT on 100+ pages.
• AEM authoring using custom implementation that included adaptive forms, migrating content and working with images for the respective requirements.
• Experience working with templates and components; managed creative assets in AEM DAM.
• Created adaptive forms using Adobe Experience Manager
• Configured member center components to allow a user to manage their profile, bookmarks, and product detail documents.

Confidential, Pleasanton, California

AEM Web Content/ Business Analyst

Responsibilities:

• Increased email open rate from 11% to over 25% by optimizing subject lines defined and initiated A/B testing from weekly email as well as monthly pharmacy and recipe emails.
• Gathered business-user requirements and understood the requirement in discussion with the stake holders and product managers.
• Created and managed digital asset management system using adobe experience manager assets.
• Worked with salesforce marketing cloud (SFMC) developers as well as 3rd party creative agency to ensure timely deployment.
• Coordinated with existing team members to deliver migrated AEM sites, adaptive forms and assets based upon agreed schedule.
• Attended scrum and sprint planning meetings as AEM subject matter expert, documented best practices and guidelines using confluence.
• Created RFP documentation and scoring model for evaluation of vendor responses

Confidential, Milpitas, CA

Business Analyst AEM

Responsibilities:

• Created business requirement document (BRD) and functional requirement document and maintaining the requirement traceability matrix (RTM) related document.
• Worked hands on with Salesforce Marketing Cloud platforms for migration purposes.
• Actively participated / arranged with number of iterations between team and customer on domain related tasks.
• Managed Adobe Experience Manager 6.2 for 7 language sites. Using AEM sites and AEM assets.
• Created adaptive forms using Adobe Experience Manager
• Led Lexar branded website migration project form Drupal to Adobe Experience Manager 6.2
• Created new product documentation, training guides and use cases.
• Worked hands-on with AEM platforms and built consumer-facing mini-websites using AEM sites.
• Assisted with development of product change notification component where user could search and subscribe to products they are interested in and manage their subscriptions.

Confidential, Richmond, CA

Webmaster/ Web Services Manager

Responsibilities:

• Increased online revenue from $4k per month to 250k per month with in a 9-month timeframe through effective project management and data collection.
• 84% increase in online sales due to e-mail marketing strategy and grew contact database by 178%.
• Operated Klavio, Mailchimp, Marketo, Pardot, Salesforce Marketing Cloud and other email marketing software when needed.
• Develop and recommend policies, workflows, and content authoring guidelines for web content development, implementation, and maintenance
• Create and optimize our web project management, hitting deadlines and maintaining the highest standards of quality web development
• Worked closely with application developers, interface designers, editors and IT communications specialists to ensure project deadlines were met.
• Worked in coordination with different departments and clients to sort out their technical issues and address queries in regard to their website activity.
• Conducted market research to stay current with the latest technologies as per market trends and standards. Research fields included: SEO, Link Building, Media Promotion, Social Media, Web Hosting, PHP, Web Design, etc.

Confidential, San Ramon, California

Associate Web Product Manager

Responsibilities:

• Created and submitted business requests to the it MCC team for web-related projects.
• Built new web pages; edited existing web pages using VCM/OPENTEXT, Drupal and AEM.
• Involved in the analysis specification, design, and implementation and testing phases of software development life cycle (SDLC).
• Conducted QA/UAT for Drupal to AEM migration for sales and marketing department.
• Analyzed data-related system integration opportunities and challenges in order to propose appropriate solutions.

Confidential

Web Developer

Responsibilities:

• Responsibilities included implementing and monitoring security systems and responding to user requests in a timely manner.
• Managed webpages in adobe experience manager and prepared content for migration.
• Developed responsive email templates using salesforce marketing cloud and Mailchimp and Adobe campaign
• Responsibilities included implementing and monitoring security systems and responding to user requests in a timely manner.

Confidential, Vallejo, California

Freelance Developer

Responsibilities:

• Managed 148 websites and over 20 social media accounts using automation tools and software
• Authored and maintained AEM installs, edited and repurposed Wordpress plugins in accordance to customers’ needs.
• Performed QA/UAT on all web and email related projects.
• Obtained estimates, created budgets and set timelines for programming and development projects.
• Assisted in hand coding and implementation of html emails and landing pages through Dreamweaver.
• Provided technical assistance for troubleshooting of technical issues relating to html templates.
• Supported offshore development team members in preparation and maintenance of common code and file library. Participated in compilation of google analytics reports with use of key success metrics.
• Managed salesforce marketing cloud, Infusion soft, Adobe Experience Manager and other 3rd party ESP, CMS or CRM systems.