PROFESSIONAL SUMMARY:

• 9+ years of IT experience in various SDLC methodologies and phases of SDLC as a Business Analyst.
• Strong experience of Content Management Systems for Ecommerce like Site - Core and ATG.
• Strong experience working in eCommerce, retail environment including POS enhancements and supply chain which includes inventory management and distribution.
• Experience in different payment gateways (ACI, Authorize.net) for E-commerce project.
• Experienced in Adobe experience manager (AEM) for reporting of ecommerce conversions, engaged visitors, readers, calls of actions, bounce rate, social engagement tracking and email tracking.
• Knowledge in adsales, marketing and business processes.
• Extensive experience in developing and maneuvering website screens, Integrate payment gateways etc.
• Experience in defining a product roadmap for developing and testing web pages, shopping cart, check-out process, bonus pages, shipping process, payment gateways and video uploading.
• Experience in travel client website functionalities, tax, refund and payroll processes along with conductor applications UI functionalities.
• Extensive experience in soliciting project stakeholders, SME & business users for gathering requirements through interviews, brainstorming workshops, JAD sessions and systems documentation procedures.
• Experience working with cross functional teams like IT, business, marketing, finance, human resource and multiple business vendors.
• Experience working with Customer Master Data/ Data Management.
• Experience with managing project related activities including hosting daily scrum meetings, creating change controls, incidents etc.
• Experience with various SDLC methodologies like Agile/Scrum, Waterfall, RUP.
• Expertise in creating detailed BRD, FRD/FRS, User interface guide, developing process flow diagrams and other artifacts as required.
• Provided milestone updates on IAT/UAT/Deployment schedules when required.
• Expertise in creating UML diagrams such as use case diagrams, activity diagrams and sequence diagrams for modeling the business process flow.
• Experience in handling deliverables like user interface specifications, task flows, wire frames, prototype and mockups for given application.
• Experience in developing and executing testing strategies & test scripts.
• Strong understanding of user acceptance testing protocols and methodologies.
• Experience working in an international multicultural team.
• Strong experience in testing website and offline functionalities including promotions/ Involved in IAT and UAT during testing life cycle.
• Expertise in managing business requirements, triaging and assigning planned release based on priority and severity of bugs/requirements. Involved in creating new changed requirements by following change management process and defect management process using TFS/JIRA.
• Participated in sprint review, sprint planning, sprint retrospective meetings, backlog grooming and lead daily scrum meetings.
• Experience in implementing Ecommerce platforms like Web Commerce and ATG for online store integration, mobile functionality as well as offline/customer-service integration.
• Experience in targeting offline and online consumers by discussing SEO needs and optimized strategies for short- and long-term campaigns. Also analyzed competitor pages to locate backlink and keyword opportunities.
• Expert in Analyzing and reporting digital marketing including social media and online/email marketing campaign results.
• Experience working as Project manager. Managed client relationships including the design and development of new e-commerce website.
• Developed content strategy, managed the content development process.
• Good understanding of database management system, data warehousing concepts, ETL processing and accessing database using SQL queries.
• Excellent communication skills both verbal and written.
• An expert on MS Office tools including Word, Visio, Project, Power Point, Excel, Share-Point and Outlook and great exposure working with tools like JIRA, Team Foundation Server(TFS), Requisite pro, Clear Quest, and Quality Center, Wiki.

BUSINESS/TECHNICAL SKILLS:

HTML, MS Windows, OS X, MS Visio, MS Project, Adobe Photoshop, Adobe experience manager (AEM), UML, JavaScript, MySQL, QC, MS Office suite, Rally, MS Office, Lotus Notes, POS systems, TFS, JIRA, Wiki, Confluence, SharePoint, SAM WS, PIM, ETL, SQL Server, SQL Server (2005/2000/7.0 ), SQL server management studio, SnagIt 10, RUP, SQL, XML.

PROFESSIONAL EXPERIENCE:

Confidential, Washington, DC

Sr. Business Analyst/Scrum-Master/QA

Responsibilities:

• Agile methodology is used for the project deliverables and deployment.
• Gather requirements from business and SMEs for enhancements and re-engineering functionalities.
• Created functional and non-functional documents such as RSDs, BRDs and FRDs.
• 3 weeks sprint was followed, participated in daily Scrum meeting, as well as other Scrum activities including like sprint planning and sprint review meeting.
• Worked as a Scrum Master by Organizing and managing daily scrum meetings to make sure team is progressing and if there is any issues/blockers that need escalation.
• Conducted JAD sessions with LOB, SME, vendors and other stakeholders for open, pending and critical requirements/issues.
• Worked with vendor management (AWS / PEGA) in requirements gathering for Confidential eMD backed services.
• Created project page on Confluence for documentation purpose so that team has access to required details.
• Responsible in making sure automated xml data developed and uploaded correctly in Salesforce for tax and refund processes.
• Developed JIRA Epics, user stories, bugs, enablers with required details as needed and tagged them with current status.
• Participated in SIT and UAT testing’s during and after deployment process to make sure all functionalities are covered and work as expected based on requirement specification document.
• Worked in multiple cross-functional teams to find out the cause and to assign appropriate teams for quick release and deployment.
• Helped QA team in developing test plan, test cases and test scenarios to be used in testing based on the requirements.
• Uploaded requirements into HP ALM so that QA team can link test cases which will help in RTM for requirements tracking purpose.
• Triaged bugs with reference to requirement specification document, assigned bugs to appropriate software development team and tracked resolution along with JIRA workflow.

Environment: JIRA, Confluence, MS Office suite, SharePoint, AWS, Mule-Soft, Conductor Mobile Device, HP ALM

Confidential, Dallas, TX

Sr. Business Analyst/Quality Analyst, Ecommerce

Responsibilities:

• Agile methodology is used for the project deliverables and deployment.
• 2 weeks sprint was followed, participated in daily Scrum meeting, as well as other Scrum activities including like sprint planning and sprint review meeting.
• Involved in vendor management by closely working with multiple vendors from various regions making sure all checkout and payment (UI / Backend services) requirements are documented and developed properly as expected.
• Also involved in Fraud tracking requirements by implementing various payment processing check depending on whether customers want to use specific payment time and delivery address.
• Created functional and non-functional and created documents such as BRDs, FRDs and SRS.
• Helped business by making recommendations based on data findings.
• Increased website traffic by an average of 10% each month using cutting-edge inbound marketing techniques.
• Worked on moving legacy content to online website by using Sitecore tool.
• Targeted both offline and online consumers by discussing SEO needs and optimized strategies for short- and long-term campaigns including adsales.
• Define and validate requirements relating to OMS and develop process flows to define functionality across the systems.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Analyzed and remedied production problems and served as technical liaison to the eCommerce service provider and the web team.
• Audit website and provide technical recommendations for maximizing online visibility.
• Conducted JAD sessions with management, SME, vendors and other stakeholders for open, pending and critical issues. Sessions focusing on IT strategies.
• Responsible for doing project manager activities including managed project by doing daily scrum meetings, sprint meetings, creating change controls and incident tickets as and when needed.
• I am direct point of contact for market/COE team.
• Implemented Enterprise e commerce order and transaction processing system and payment processing system
• Identifying potential errors and problems in purchase orders, receipts and invoice systems.
• Participated in release meetings and user acceptance testing during and after deployment process to make sure all functionalities are covered and work as expected based on business requirement document.
• Developed different promotions in SAM Workspace and created transactions including AR Balance/Credit, Propay balance, and Product credit for testing purpose.
• Involved in Site-core configuration and developed training document for market.
• Coordinating all the testing activities between offshore and onsite as well as with development team.
• Actively involved in Weekly QA check-point meetings as well as other training and business meetings with Market.
• Extensively involved in creating SQL queries, running queries in SQL server management studio to retrieve test data and to analyze requirements.
• Designed SQL queries for Backend Testing and Report Generation accordingly based on the specifications.
• Involved in configuring websites from site-core and working with digital content such as images and videos.
• Worked with PIM team configuration to make sure all required parts including bonuses are setup correctly to show up on UI or returned from services on specific web page.
• Worked in multiple cross-functional teams to find out the cause and to assign appropriate teams for quick release and deployment.
• Involved in inventory management as well waitlist items and promotions including all other eCommerce business functionalities.
• Developed test plan, test cases and test scenarios to be used in testing based on business requirements and technical specifications to help off shore QA team.
• Designed developed and implemented user acceptance testing cases and plans.
• Triaged bugs with reference to business requirements and Assigned problems to appropriate software development team and tracked resolution.
• Actively participated during the Production releases of the products and provided go-live support during Production deployments.

Environment: MS Windows, SAM WS, UML, HTML, MySQL, SQL Server management studio, wiki, TFS, MS Office suite, SharePoint.

Confidential, Atlanta, GA

Sr. Business Analyst/Quality Analyst, Ecommerce

Responsibilities:

• Gathered requirements from business and SMEs used to develop the mainframe and web portal backend.
• Created custom ecommerce solutions for clients and then monitored client progress.
• Managed project activities as project manager by doing daily scrum meetings, sprint meetings.
• Gather requirements for migrating of Content from legacy system to Adobe AEM and functionalities including Multi-site management, adsales and Digital Asset Management.
• Make recommendations to senior management on ways to improve the website.
• Filtered out requirements into functional and non-functional and created documents such as BRDs, FRDs and SRS.
• Created keywords with advertising team for products with the highest conversion potential.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Responsible for implementing and supporting Order Management System.
• Maintained expert-level skills on various digital platforms.
• Analyzed and reported social media and online marketing campaign results.
• Set up analytics reports tracking output of all online adverts published on Google or third-party websites.
• Conducted JAD sessions with management, SME, vendors and other stakeholders for open, pending and critical issues. Sessions focusing on IT strategies.
• Worked on workflows, scalability and capacity panning requirements for Adobe AEM authors and publishers.
• Participated in daily Scrum meeting, as well as other Scrum ceremonies, like sprint planning and sprint review meeting as part of the Agile SDLC.
• Collaborated with QA team to evaluating test plan and test cases and manually tested the application.
• Conducted UAT (User Acceptance) Testing and created training manual for the new application.
• Produced the Burndown chart to guide team towards meeting release deadlines.
• Built strong relationships with clients as well as internal and external resources and manage all phases of campaign development from concept through to reporting.
• Used Quality Center to log all the test cases/scripts and generate a daily status report.
• Developed test plan, test cases and test scenarios to be used in testing based on business requirements and technical specifications.
• Set up A/B tests, reporting/analysis standards.
• Assigned problems to appropriate software development team and tracked resolution.

Environment: HTML, MS Windows, OS X, MS Visio, MS Project, Adobe Photoshop, UML, JavaScript, MySQL, QTP, QC, VBA, MS Office suite, Test Director, Rally.

Confidential, Union, NJ

Business Analyst/Quality Analyst, Ecommerce

Responsibilities:

• Gather and analyze business requirements from the business people and key stakeholders.
• Maintaining all the business requirements, functional requirements and non-functional requirements under designated database.
• Coordinating with different project teams and understands the demands.
• Study business process flow in existing systems.
• GAP analysis between AS-IS system and TO-BE system.
• Data mapping of required elements and to make sure all the elements are covered which are used by downstream systems.
• Involved in creating and executing transactions to cover all scenarios which in turn cover all required data elements as per the current system.
• Written all test cases in Rational including their XML’s and transaction details as attachments.
• Involved in daily stand-ups and weekly POS meetings with team.
• Collaborate with development team and testing team during all stages of project and provide in process testing results.
• Coordinate with other business personnel involved in the project that test, evaluate and validate new functions and applications, and identify issues in software or processes.
• Contribute to the entire software development life cycle from initial business requirements to deployment and production support.
• Created requirement traceability matrix to make sure that we have covered all the major requirements and implemented as expected by business.

Environment: Rational, MS Visio, MS Office, Lotus Notes, POS systems.

Confidential, Richfield, MN

Business Analyst, Ecommerce

Responsibilities:

• Gather and analyze business requirements from the business people and key stakeholders.
• Maintaining all the business requirements, functional requirements and non-functional requirements under designated database and to create links between functional and business requirements.
• Coordinating with different project teams and understands the demands.
• Study business process flow in existing systems.
• Prepare charts and diagrams to assist in problem analysis.
• Categorized final business requirements in to different buckets based on its functionality and behavior including promotions.
• Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
• Analyze website data to measure and evaluate the performance of our website.
• Authored marketing communications for related products and services.
• Managed client relationships including the design and development of new e-commerce website for bestbuy.com.
• Written high level Epics in JIRA based on the final requirements from business with its priority and then broke-down each epic into smaller user stories, tasks and sub-tasks based on the necessity for the team to work in sprints and features are released when ready for release basis.
• Involved in daily stand-ups, Sprint Kick off, biweekly sprint check-point and Backlog grooming sessions with team.
• Sprint pre-planning sessions were used for the estimation and for better understanding of the team before Sprint kickoff.
• Creating biweekly status reports including creating, updating and closing of the sprints to keep track of the user stories during any sprint of the project.
• Analyze user requirements, conduct business process analysis and gap analysis between systems and cover any deficiencies as per the functional changes desired.
• Collaborate with development team and testing team during all stages of project and provide in process testing results.
• Coordinate with other business personnel involved in the project that test, evaluate and validate new functions and applications, and identify issues in software or processes.
• Contribute to the entire software development life cycle from initial business requirements to deployment and production support.
• Answer questions and review technical deliverables to ensure understanding of business requirements.
• Creating Knowledge transfer document for reviewing the requirements and to move the requirements to next level for the purpose of release and production.
• Perform Deployment in Continuous Integration Testing Environment.
• Created requirement traceability matrix to make sure that we have covered all the major requirements and implemented as expected by business.
• Access applications for its feasibility in meeting major business requirements.

Environment: JIRA, Wiki, Confluence, SharePoint, MS Visio, MS Office, SQL Server, MS Project, content management.

Confidential, Agoura Hills, CA

Business System Analyst

Responsibilities:

• Involved in gathering end to end design requirements for line of business, software/hardware developers and vendors.
• Work closely with developers and testers to ensure requirements and functional designs are translated accurately into working technical designs and that test plans and scripts serve customer needs.
• Worked on Commercial loans data and processes from originating loans to servicing loans.
• Worked with the client architecture team in defining tools, processes and technologies to be leveraged on the data warehouse.
• Perform Source-to-Target Data Mapping and documentation using the Enterprise Metadata Repository.
• Gathered business requirements through JAD Sessions, prototyping and observing Line Of business.
• Performed gap analysis of current state to desired state and document requirements to control the gaps identified.
• Used MS Visio to represent system under development in a graphical form by defining use case diagrams, wireframes and workflow diagrams.
• Involved in creating reports using Cognos portal through ODS based on the business requirements and was also involved in giving report names and data elements with their attributes.
• Designed DataStage ETL jobs for extracting data from heterogeneous source systems, transform and finally load into the Data Marts.

Environment: SQL Server (2005/2000/7.0 ), MS Visio, MS Office, SnagIt 10

Confidential, Reading, PA

Business Analyst, Ecommerce

Responsibilities:

• Evaluated business requirements for enterprise business applications integration and reviewed existing documentation for current systems to create AS-IS and TO-BE processes for Gap analysis.
• Analyzed user problems, including automated and manual business processes and identified, researched, investigated, defined and documented business processes.
• Involved in project definition, strategy and implementation planning, risk assessment, execution, control and closeout.
• Interviewed Subject Matter Experts (SMEs) from Financial, Advisory, legal departments for gathering requirements and acted as a liaison between the technical team and the end users.
• Gathered User requirements by interviewing focus groups and brainstorming with different departments for customizing the RSW application.
• Analyzed the user requirements and created Use case and Activity diagrams and then compiled it into Business Requirements Document.
• Developed content strategy, managed the content development process for Confidential s .com
• Developed online and offline marketing communication strategies and advertising content designed to promote the launch of all electronic Internet check product.
• Affiliate marketing experience with a proven track record of increasing online and in-store sales over the year.
• Worked on the Functional Requirements Specification for the development team to customize the application according to the business needs.
• Collaborated with QA team to evaluating test plan and test cases and manually tested the application.
• Conducted UAT (User Acceptance Testing) and created training manual for the new application.
• Translated the business needs into system requirements, communicating with the business on a non-technical level, and with the System Analyst on a more technical level.
• Conducted regular walkthroughs and inspections of documents with project stakeholders and created training material for end users.

Environment: RUP, SQL, HTML, XML, UML, QC, MS Office suite, SSIS, Java Script, Test Director, Rational Rose, Rational Clear case.