Business Analyst Resume
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TECHNICAL SKILLS
Databases: MySQL, SQL Server, MS Access
Programming Languages: Python, R, RapidMiner, PHP, C, C++, Java, CSS, HTML, Teradata
Software: Tableau, MS Excel, MS Visio, Power BI, Jira
Tools: and Methodologies: Agile, Waterfall, A/B Testing, SDLC
Core Competencies: Business Intelligence, Visualization, OLTP, OLAP, Data Warehousing
PROFESSIONAL EXPERIENCE
Confidential
Business Analyst
Responsibilities:
- Set up a data flow to extract members who are at their end of membership for targeted marketing and membership renewal reminder, which in turn increased retention ratio by 21%.
- Tuned the SQL query by using optimizing techniques such as Joins and Limits reducing the time to obtain customer details
- Analyzed customer database using RFM analysis to determine the type of customers who spend more and customers that were responsive to promotions.
- Utilized Microsoft Excel to categorize previous budget reports into a detailed pivot table to develop an improved company financial strategy data
- Designed and Developed ETL process while integrating data from different sources performing extraction and sharing it on a common platform reducing time and complexity of data processing
- Developed dashboards using Tableau to monitor a variety of data simultaneously and improve membership management by identifying key metrics.
- Contribute to and help inform; the development of marketing briefs, which includes research, analyses and key strategies that serve as the strategic foundation for marketing and creative efforts
- Closely cooperated with client professionals, gathering information, to enhance the features of the website (Training, Diet plans, Membership plans) building to a more interactive and user - friendly website
- Informed the project team on emerging issues related to business and financial operations as part of my stakeholder management role.
