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Marketing Analyst Resume

Stamford, CT


Confidential, Stamford, CT

Marketing Analyst


  • Ensuring projects launch on time and meet project requirements
  • Managing and organizing direct marketing campaigns, dealing specifically with campaign planning, customer retention and targeting
  • Developing comprehensive reports based on sales trends, demographic data analysis and consumer behavior
  • Importing, mapping, validating, and analyzing to create timely and accurate Ad - hoc reports for senior management
  • Providing insight of test results analysis, recommend solutions to problem areas and identify opportunities for further growth.
  • Conducting all types of application testing as needed, such as system, unit, regression, quality assurance
  • Building a relational database and using queries with VBA and SQL

Confidential, New York, NY

Marketing Research


  • Conducting structured interviews from sample households in person and by phone using Census surveys to produce a general view and comprehensive study of the United States' social and economic conditions
  • Obtaining and recording data to survey questions for analyzing social, economic, and geographic data.
  • Creating MS Excel spreadsheets for data analysis and reporting
  • Managing a high-volume workload within a deadline-driven environment
  • Learning special interviewing techniques to persuade, negotiate and convince respondents of the importance of their participation. Working extensively as a translator for non-English speakers


Research Assistant


  • Collected economic data from records and assist with research projects
  • Performed statistical and data mining analysis on large databases using SAS, SPSS and MATLAB
  • Designed and ran experiments, programming simulations of theoretical models, and provided results
  • Identified and evaluated quantitative and qualitative data.
  • Advised on analysis and interpretation of statistical data
  • Kept neat records of all analyzed data, record procedures and results, prepared for presentations


Account Executive


  • Explained to customers how specific types of advertising will help promote their products or services in the most effective way; generate ad space sales primarily through calling
  • Collaborated across multiple departments to coordinate on-time delivery of projects, promote client satisfaction, and ensure competitive edge for the publication
  • Maintained assigned account bases while developing new accounts; build strong relationships with mid to large sized businesses and developed long term client revenue.
  • Provided bilingual assistance via telephone

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