PROFESSIONAL EXPERIENCE
Confidential, Stamford, CT
Marketing Analyst
Responsibilities:
- Ensuring projects launch on time and meet project requirements
- Managing and organizing direct marketing campaigns, dealing specifically with campaign planning, customer retention and targeting
- Developing comprehensive reports based on sales trends, demographic data analysis and consumer behavior
- Importing, mapping, validating, and analyzing to create timely and accurate Ad - hoc reports for senior management
- Providing insight of test results analysis, recommend solutions to problem areas and identify opportunities for further growth.
- Conducting all types of application testing as needed, such as system, unit, regression, quality assurance
- Building a relational database and using queries with VBA and SQL
Confidential, New York, NY
Marketing Research
Responsibilities:
- Conducting structured interviews from sample households in person and by phone using Census surveys to produce a general view and comprehensive study of the United States' social and economic conditions
- Obtaining and recording data to survey questions for analyzing social, economic, and geographic data.
- Creating MS Excel spreadsheets for data analysis and reporting
- Managing a high-volume workload within a deadline-driven environment
- Learning special interviewing techniques to persuade, negotiate and convince respondents of the importance of their participation. Working extensively as a translator for non-English speakers
Confidential
Research Assistant
Responsibilities:
- Collected economic data from records and assist with research projects
- Performed statistical and data mining analysis on large databases using SAS, SPSS and MATLAB
- Designed and ran experiments, programming simulations of theoretical models, and provided results
- Identified and evaluated quantitative and qualitative data.
- Advised on analysis and interpretation of statistical data
- Kept neat records of all analyzed data, record procedures and results, prepared for presentations
Confidential
Account Executive
Responsibilities:
- Explained to customers how specific types of advertising will help promote their products or services in the most effective way; generate ad space sales primarily through calling
- Collaborated across multiple departments to coordinate on-time delivery of projects, promote client satisfaction, and ensure competitive edge for the publication
- Maintained assigned account bases while developing new accounts; build strong relationships with mid to large sized businesses and developed long term client revenue.
- Provided bilingual assistance via telephone
