Marketing Project Manager Resume MA - Hire IT People

PROFILE:

Experienced marketing project leader with 10+ years experience successfully executing targeted marketing campaigns. Adept at leveraging stakeholders, team members, systems and processes for increased demand generation and revenue.

PROFESSIONAL EXPERIENCE:

Confidential, MA

Marketing Project Manager

Responsibilities:

Organize and drive medical device marketing initiatives for CRM, direct marketing and B2C consumer sales. Contributed to successful campaigns that achieved a record sales revenue increase, quadrupling in 2016 and again in 2017.
Track and support projects focused on creative digital and print content development via copywriters, designers and digital marketing staff. Work closely with public relations and social media entities on engagement and branding.
Contribute to media outlet, affiliate and publicity channels. Orchestrated Facebook Live production, promotion and engagement, video and photography projects supporting product positioning and branding.
Support retail, marketplace, Amazon, reseller and direct e - comerce sales channels. Create market research, surveys as well as newsletter content for reseller channels.
Plan domestic and international tradeshow events in support of sales.

Confidential, Littleton, MA

Marketing and Business Development Associate

Responsibilities:

Led Leasing Division marketing and sales enablement function supporting modular construction revenue goals that resulted in a 5+ million/year division achieving a 30% increase in sales in 2016.
Performed marketing program and CRM management activities for telesales and direct sales department. Managed sales pipeline, revenue reporting and performance goals. Responsible for outreach and proposal development for key, construction and biopharmaceutical accounts.
Promoted and executed tradeshow, sales support, social media activities including writing blogs and posts using WordPress, Twitter, Facebook, and LinkedIn.

Confidential, Devens, MA

Workforce Development Specialist

Responsibilities:

Achieved #1 ranking for state-funded workforce business, driving $1M+ in revenue for competitive solutions in Central Massachusetts.
Provided marketing program management for areas including professional, social media, entrepreneurial, leadership, Lean Six Sigma, and continuous improvement. grants and business workshops resulted inunprecedented 400 business registrants, generating $200K additional incentive revenue.
Utilized marketing program management and business development expertise to successfully target HR executive management across technology, manufacturing, banking and healthcare industries.
Responsible for client presentation development, custom course curriculum development, budget management/ROI, grant writing, vendor/instructor hiring, and contract management.
Created promotional marketing content and materials that utilized digital marketing and media for sales, managing lifecycle from contract negotiation to coordination to delivery.