Business Analyst Resume San Francisco, CA - Hire IT People

SUMMARY

Senior Analyst with over 5 years of experience in ad - hoc analysis, reporting, design of experiment, A/B testing, and business requirements writing with strong technical, project management, and analytical skills.

TECHNICAL SKILLS

WORK EXPERIENCE

Business Analyst

Confidential, San Francisco, CA

Responsibilities:

Work with business stakeholders to identify business scenarios dat require big data information and analysis.
Create the business requirements for new data.
Monitor status of development and maintain communication with the development team.
Confirm new data is added according to the business requirements. Specify and perform UAT tests

Sr Technical Data Analyst

Confidential, Mountain View, CA

Responsibilities:

Performed ad hoc analyses and data extraction requests from MySQL Data Warehouse
Extracted insights from data to improve the efficiency of Remilon’s sites and advertisement
Built processes and tools and modified MySLQ Data Warehouse to make data more accessible
Built and improved Tableau reports to monitor and analyze website and campaign performance
Worked in a cross functional team to implement data-driven plans designed to maximize ROI
Built bid optimization internal tool to maximize advertisement performance
Created, edited, and improved Tableau reports and dashboards

Senior Analyst, Business Analytics

Confidential, Foster City, CA

Responsibilities:

Identified additional KPI’s to monitor and optimize Confidential Call Centers’ performance
Designed and evaluated tests on queue management and script variations at the Call Centers.
Updated and built logistic regression predictive models to improve quality of sales leads
Generated ad-hoc reports using MySQL and Excel and worked with BI engineer to automate them though Microstrategy BI system. Evaluated and UAT’ed Microstrategy reports.
Maintained LP algorithm recommending optimization of media buying for quality and margin (Phython)
Monitored and updated ETL processes maintaining analytics datamart

Marketing Operations Analyst

Confidential, Foster City, CA

Responsibilities:

Responsible for operational support of the company’s sales and campaign teams.
Generated and produced accurate reports on sales, financial performance, and lead quality.
Produced technical specifications documentation and oversaw the process of new customer accounts set up.
Managed internal software tool regulating lead distribution between the clients.
Expert on the use and best practices for elements of the Confidential platform used to set up, monitor and manage marketing campaigns, traffic delivery and performance against customers’ requirements.

Database Marketing Project Manager

Confidential, Mountain View, CA

Responsibilities:

Responsible for supporting the company's direct marketing (DM) by managing the process of customer lists generation.
Recommended appropriate targeting and data strategy to meet the DM objectives based on best practices and Confidential 's available data.
Provided analysis and reporting of customer data and results of direct marketing campaigns.
Produced technical specifications documentation to communicate business requirements into to the programming team.
Managed multiple projects simultaneously against deadlines and coordinated with cross-functional teams and vendors to ensure deliverables are released and received as promised.