SUMMARY

• Qualified professional with over All 7 years of extensive experience in the field of Business Analysis, working with the technical staff to implement management and staff's business requirements into the software application in retail and e-commerce environments.
• Extensive experience in the ominture environments with knowledge of Microsoft commerce ATG suite and websphere.
• Extensive experience with Business-to-consumer B2C sales of tangible goods/online services and Business-to-business B2B scenarios, such as e-procurement
• Perform QA to ensure correct implementation of Omniture and third party tracking ComScore, Audience Science, and Revenue Science. This Omniture testing and implementation standards, maintaining consistency across businesses Develop and maintain Omniture implementation processes and guidelines documentation.
• Excellent in Developing and evaluating business process Models.
• Extensive experience in Strategic development of a Data Warehouse and in Performing Data Analysis and Data Mapping from a Operational Data Store to a Enterprise Data Warehouse
• Experience in development methodologies like RUP, SDLC, AGILE, SCRUM and Waterfall
• Strong experience in RUP Business Modeling process.
• Strong understanding of project life cycle and SDLC methodologies including RUP, RAD, Waterfall and Agile.
• Extensive experience performing analysis with Omniture, and POLK data feeds and web based interfaces Site Catalyst
• Expertise in broad range of technologies, including business process tools such as Microsoft Project, Primavera, Promodel, MS Excel, MS Access, MS Visio, technical assessment tools, MicroStrategy Data Warehouse Data Modeling and Design
• Expertise in UML class diagrams, object diagrams, GAP Analysis, use case diagrams, state diagrams, sequence diagrams, activity diagrams, and collaboration diagrams as a data analysis methodology for application functionality designs using IBM's Rational Rose.
• Extensive experience working with vendor e-commerce tools like Microsoft commerce as well as helping construct and integrate in-house ecommerce applications.
• Solid understanding of Business Process definition, Risk Analysis and SDLC methodologies.
• Excellent in Developing and evaluating business process Models.
• Design and review of various documents including the Software Requirement Specifications SRS , Business requirements document BRD , Use Case Specifications, Functional Specifications FSD , Systems Design Specification SDS , Requirement Traceability Matrix RTM and testing documents
• Proven success as a data analyst through the years, providing a well-balanced understanding of business relationships, business requirements, and technical solutions.
• Professional experience in data analysis, operations management and development, design, documentation and testing.
• Excellent Analytical, methodical, and resourceful approach to problem solving, identifying and documenting root causes and corrective actions to meet short and long term business and system requirements.
• Effective in executing multiple tasks and assignments ahead of schedule. Created and maintained effective budgets.
• Advised management on improvement strategies, Competitive Profitability Analysis.
• Exposure to Client/Server, Web Application developmental tools and Software development and design.

TECHNICAL SKILLS:

Software/Hardware: OOAD OOA/OOD , RUP, UML, SDLC, Waterfall, QA, WAP, CVS, TEAMMATE, MS Access,.NET, SQL Server, MySQL, PL/SQL, Oracle DBA, DB2. ATG, Windows 98/2000/XP, basic UNIX, HTML, basic DHTML, Omniture,basic XML, MS Office Suite-Excel Macros, Agile, Project, Visio, Adobe Photoshop, Flash, Rational- Rational Rose, Rational XDE, DOORS, Cobol,RequisitePro, CaliberRM, Crystal Reports, various NIKU products, C, C , Sharepoint, Docushare, BASIC, Intermediate level-Visual Basic

EMPLOYMENT HISTORY:

Confidential

Sr. Business Analyst

Responsibities:

• Analyze B2C and B2B web properties and create new business plan, business requirements, and staffing requirements
• Managed all aspects of the distribution and administration software programs including inventory.
• Provided recommendation for use of ATG Commerce for B2B and B2C business.
• Develop necessary client-side JavaScript to generate required values/metrics via the Omniture JS file Testing of Audios, Videos, Galleries, Interactive, and Ads etc. Debug implementation problems, JavaScript errors, and product functionality Communicate with analytics team, informing of code upgrades, changes, and serve as a technical liaison with Omniture.
• Maintain Omniture sCode file, plug-in, and Omniture experience implementations, trainings, user support
• Developed estimates, project plans Microsoft project , training material, BI reports using Microstrategy
• Responsibilities included source system analysis, data transformation, loading, validation for data marts, operational data store and data warehouse.
• Documented the processes of Regional Distribution for the B2B and B2C System.
• Gathered and defined requirements from the field for the Order Management System.
• Performed extensive Mobile Testing on major front pages of the time.com website such as Time Home Page, Sponsored archive pages, photos, Master pages headers footers , omniture, Feed, SEO path, Podcasts, Special packages, Blogs.
• Design, development, implementation and roll-out of Microstrategy Business Intelligence applications
• Designed flexible project foundation enabling rapid implementation of e-commerce website capabilities
• Created Physical Inventory process for retail stores, consisted of data integration and inventory processes with third party vendor
• Gathered requirements and modeled the data warehouse and the underlying transactional database
• Utilized corporation developed Agile SDLC methodology. Used Scrum Work Pro and Microsoft Office software to perform required job functions.
• Co-authored business requirements document with project teams. Extracted, discussed, and refined business requirements from business users and team members
• Helped to develop a complex Excel partner stratification spreadsheet that identified and stratified partner engagement and participation level. Prior to this, Omniture had never identified or stratified their partners
• Worked with CA Clarity and Workbench for project/Portfolio management
• Modeled AS IS and TO BE processes using MS Visio
• Assured that all Artifacts are in compliance with corporate AGILE Policies and guidelines.
• Analyzed Business Requirements and segregated them into high level and low level Use Cases, Activity Diagrams / State Chart Diagrams using Rational Rose according to UML methodology thus defining the Business Process Models.
• Assigned tasks among development team, monitored and tracked progress of project following Agile methodology
• Kept in contact with partner on a monthly basis to insure satisfaction and assisted them in managing and utilizing Omniture technology. Sought out opportunities for expanding product line along with training and consulting opportunities
• Supervise and manage projects throughout SDLC to ensure that project management methodology based on RUP is followed during the project lifecycle using MS Project and NIKU Workbench.
• Used Rational Tools for creating use cases, version control and defect tracking, monitoring. Use Rational Unified Process RUP methodology in all areas of the software development life cycle SDLC .
• Planned and defined Use Cases created Use Case diagrams, Scenarios and Use Case Narratives using the UML methodologies.
• Tasked to design, document and develop business process to automate and standardize Work Order Management process.
• Managed world wide data in Omniture for data collection and analysis.
• Conducted Joint Application Development JAD sessions with IT groups. Identified the Key Changes, and participated in Stakeholder Management to communicate effectively with them.
• Created Mock-up forms in MS word for better visualization and understanding of the software solution.
• Tracked change requests and monitored workload and schedule.
• Facilitated JAD sessions with management, development team, users and other stakeholders to refine functional requirements.
• Testing order management system using strong analytical and mathematical skills
• Used MS Visio for Process modeling, Process mapping and Business Process flow diagrams.
• Created and managed project templates, use case templates, requirement types and tractability matrix in Requisite Pro.
• Managed workload, schedules and coordinated status review meetings with project managers, business managers and team members.

Environment: Java, J2EE technology, .NET, ASP.NET, SQL Server, UNIX / Oracle Platform, MS Visio, MS Word, MS Excel, MS Power Point, MS Project, Omniture,RUP, E-commerce, Agile, ATG, Rational Rose 2002, Rational Clear Quest, Rational ClearCase, Rational requisite pro

Confidential

Business Analyst

Responsibilities:

• Responsible for gathering user requirements and specifications for designing a mortgage based loan system using and documenting the same.
• Involved in mentoring specific projects in application of the new SDLC based on the Agile Unified Process, especially from the project management, requirements and architecture perspectives
• Desktop application upgrade client created custom offline desktop application for their users to browse recommended products at their leisure which needed to be upgraded to work with new infrastructure, security and ATG eCommerce suite
• Provided recommendation for use of ATG Commerce for B2B and B2C business.
• Complete study of the in-house requirements for the data warehouse. Analysed the DW project database requirements from the users in terms of the dimensions they want to measure and the facts for which the dimensions need to be analysed.
• Created metrics reports using Adobe Omniture, Google Adwords, and a number of different Marketing Affiliate sites.
• Support for an inventory management value assessment to improve financial performance and the customer experience by reducing working capitals and supply chain costs, and improving on shelf availability.
• Created context and workflow models, information and business rule models, Use Case and Object Models during the analysis using rational tools.
• Gathered requirements for both B2B and B2C parts of the project.
• Managing Google Analytics and Omniture deployment across the business
• Confirming integration of Order Management System and Work Order Management System.
• Performed requirements modeling and develop analysis diagrams, activity diagrams, sequence diagrams, state diagrams, data models, and use-case realizations using RUP tools in Agile.
• Served as a liaison between mortgage specialists and the project team.
• Performed Data mapping, logical data modeling, created class diagrams and ER diagrams and used SQL queries to filter data
• Was involved n the creation of new E-Commerce Products Arrival Notices and Customized Reporting
• Using Shared Containers and creating reusable components for local and shared use in the ETL process.
• Worked closely with the Enterprise Data Warehouse team and Business Intelligence Architecture team to understand repository objects that support the business requirement and process.
• Understand the As Is system and develop the To Be system concept and also prepare the System Process Maps.
• Introduced Agile and RUP methodologies to reflect liquid nature of front-office improving time-to-market
• Prepare site specific Yield analysis to improve Patch's pricing strategy using Omniture Site Catalyst and comScore
• Designed and Administered Teradata Scripts, Tables, Indices and Database Objects
• Develop and maintain sales reporting using in MS Excel queries, SQL in Teradata, and MS Access.
• Helped with Data Mapping between the data mart and the Source Systems.
• Designed the business requirement collection approach based on the project scope and SDLC Methodology.
• Designed the system, prepared UML and sequence diagrams using Rational Rose.
• Collaborated on creation of documents such as the Vision, business requirements BR and business systems design BSD documents
• Led the development of a training program to train users on a custom web application and a Cognos ad-hoc reporting environment.
• Analyze content costs and ROI of various content types by Patch using SalesForce, Excel and Omniture.
• Responsible for writing detailed descriptions of user needs, program functions, and steps required for developing or modifying software programs using Rational Rose UML .

Environment: Rational Rose, Omniture, Rational Req Pro, RUP, Agile, ATG, WinRunner, E-commerce, LoadRunner, MSOffice2000, Java. .Net, SQL Server

Confidential

Business Analyst

Role Achievements:

• Conducted one to one interviews with Portfolio Manager to gather Business Requirements and was involved in the documentation of Business Requirement Documents.
• Assisted the Project Manager in setting realistic Project expectations and in evaluating the impact of changes on the organization and plans accordingly and conducted Project related presentations.
• Identified internal and external system Requirements, design and configuration set-up.
• Developed strategic partnerships with the Business units to develop a solid knowledge base of the Business line, including the Business Plan, Products, and Process.
• Worked with SMEs to understand various assets and security classes, exchange traded derivatives such as futures, options on futures, equity options and index options , OTC derivatives such as interest rate swaps, swaptions, credit default swaps and total return swaps and portfolio allocation and management.
• Worked with FAs and RAs to conduct Credit Risk Measurements like calculation of RWA Risk Weighted Asset .
• Web Analytics: Measure and manually optimize ad spend, performance, and campaign KPI's with Omniture
• Conducted research on computer software, hardware and networking technology to assist with the organizationas business objectives.
• Translated the Business needs into system Requirements, communicating with the Business on a broader scale and with an in-depth view.
• Coordinate with top management and sales executives for sales call strategy Key tools used: comScore, Omniture, Nielsen Netratings, Plan and Quantcast
• Designed production tracking system and established metrics for measurement of performance
• Concurrent Project deliveries through cradle-to-grave project management, project performance management, quality assurance, and program governance involving client needs assessments, business analysis, stakeholder identification, program development, resource planning, resource balancing, budget tracking, team building, dashboard development, project milestone setting and oversight.
• Conducted JAD sessions for communicating with Stakeholders and Project directors.
• Designed and developed Project document templates based on SDLC methodology.
• Used Unified Modeling Language UML for process modeling and use cases.
• Developed Business Requirement Document as well as High-Level Project Plan.
• Functioned as the primary liaison between the Business line, operations, and the technical areas throughout the Project Cycle.
• Collaborated with team to develop a scorecard to be utilized within the organization
• Developed Functional Specification Document and Supplementary Specification non-functional Document.
• Participated in the Logical and Physical Design sessions and developed Design Documents.
• Worked with developers to make sure that they understood the Use Cases.
• Designed and implemented basic SQL queries for QA Testing and Report / Data Validation.
• Partnered with the Technical Areas in the research and resolution of System and User Acceptance Testing.
• Analyze and report site traffic analytics for audience development and client proposals using Omniture programs
• Worked with Quality Control Teams to develop Test Plan and Test Cases.
• Develop User Manuals, and Training Manuals as per Project Specifications and timelines.

Environment: Microsoft Office Suite, MS Visio, Windows XP, DreamWeaver, SQL, PLSQL, XML, VB, ASP, UNIX, Crystal Reports, Omniture, Adobe Photoshop, Mercury TestDirector, Agile/scrum, WinRunner, LoadRunner

Confidential

Business Analyst

Role Achievements:

• Conducted one to one interviews with Portfolio Manager to gather Business Requirements and was involved in the documentation of Business Requirement Documents.
• Helping the Paid Search team with planning, analytics Omniture and analysis
• Assisted the Project Manager in setting realistic Project expectations and in evaluating the impact of changes on the organization and plans accordingly and conducted Project related presentations.
• Identified internal and external system Requirements, design and configuration set-up.
• Developed strategic partnerships with the Business units to develop a solid knowledge base of the Business line, including the Business Plan, Products, and Process.
• Collaborated in conceptualizing, architecting and delivering database-driven and web-based credit reports.
• Worked with SMEs to understand various assets and security classes, exchange traded derivatives such as futures, options on futures, equity options and index options , OTC derivatives such as interest rate swaps, swaptions, credit default swaps and total return swaps and portfolio allocation and management.
• Worked with FAs and RAs to conduct Credit Risk Measurements like calculation of RWA Risk Weighted Asset .
• Published and distributed the client project summary report, project risk and issues report, project milestones report, project baseline/post baseline report, project dashboard and scorecard report.
• Created metrics-based agent quality program and skillfully managed organizational change associated with increase in products to support with robust training and product certification.
• Created marketing messages, forecasts, metrics and prospected key new customers for streaming distance learning for continuing education for medical companies and associations.
• Translated the Business needs into system Requirements, communicating with the Business on a broader scale and with an in-depth view.
• Led the charge on analytics, reporting and tagging strategy for large 10 million client. Led to the largest sale for Adobe's Omniture product of the quarter.
• Conducted JAD sessions for communicating with Stakeholders and Project directors.
• Designed and developed Project document templates based on SDLC methodology.
• Developed Business Requirement Document as well as High-Level Project Plan.
• Functioned as the primary liaison between the Business line, operations, and the technical areas throughout the Project Cycle.
• Developed Functional Specification Document and Supplementary Specification non-functional Document.
• Oversaw implementation and training of Omniture's Site Catalyst and Test Target on the new B2C site.
• Participated in the Logical and Physical Design sessions and developed Design Documents.
• Worked with developers to make sure that they understood the Use Cases.
• Designed and implemented basic SQL queries for QA Testing and Report / Data Validation.
• Partnered with the Technical Areas in the research and resolution of System and User Acceptance Testing.
• Worked with Quality Control Teams to develop Test Plan and Test Cases.
• Develop User Manuals, and Training Manuals as per Project Specifications and timelines.

Environment:Microsoft Office Suite, MS Visio, Windows XP, DreamWeaver, SQL, PLSQL, XML, VB, ASP, UNIX, Crystal Reports, Omniture,Adobe Photoshop, Mercury TestDirector, Agile/scrum, WinRunner, LoadRunner