Senior Business System Analyst /Assistant VP Resume San Francisco, CA - Hire IT People

PROFILE:

Business management professional with experience in business consulting, marketing research, data mining, and statistical analysis.
Extensive experience in strategic marketing and business development in the US and Asia Pacific region.

CAREER EXPERIENCE:

Senior Business System Analyst /Assistant VP

Confidential, San Francisco, CA

Responsibilities:

Conduct statistical analysis or modeling on various fraud detecting/anti money laundering scenarios to optimize business rules to support the risk management strategies for BSA/AML regulatory compliance.
Use SQL, SAS, MS Access, and Excel to mine customer population database for behavioral, segmentation, categorical, correlation, and trend analysis.
Prepared reports of findings, methodologies, analysis, forecasts, and recommendations to senior management and regulators.

Business Consultant

Confidential, San Francisco, CA

Responsibilities:

Conduct data mining and analysis on business issues to support senior management decision making.
Use SQL, SQL Assistant, MS Access and Excel to mine and analyze data in multiple disparate data sources such as Oracle, Teradata, or STS for statistical analysis and reporting.

Senior E - Marketing Analyst

Confidential, San Francisco, CA

Responsibilities:

Design and implement predictive models and analytical processes using SAS, MicroStrategy, and SQL to optimize marketing programs and operating processes.
Provide trend observation, forecasts and recommendations on a diverse range of marketing programs including web traffic, conversions and retention, product popularity, campaign effectiveness, email response rates, and various sources of direct consumer revenue.

Senior Research Analyst

Confidential, Pleasanton, CA

Responsibilities:

Use SQL, Access, or Excel to support marketing initiatives through reporting, ad hoc analysis, modeling, and forecasting to measure marketing program effectiveness and determine trends.
Conduct customer satisfaction measurement, segmentation analysis, advertising effectiveness analysis, and awareness & usage studies.
Designed and analyzed feedback surveys to obtain customer insights to maximizing marketing efforts and efficiency.

Marketing Specialist

Confidential, San Francisco, CA

Responsibilities:

Responsible for monthly customer acquisition marketing campaign generation of 30 million prospects.
Using SQL, SAS, Access, and Excel to conduct segmentation, return mail, usage, effectiveness, and competitive analysis to determine and evaluate various marketing programs.

Business Consultant

Confidential, Oakland, CA

Responsibilities:

Participate in business due diligence and development in business consulting, market research, financial analysis, and product .
Utilize SAS, and MS Access to mine data and conduct analysis to provide insights and recommendations on market condition and business opportunity.

Research Analyst

Confidential, San Francisco, CA

Responsibilities:

Write CATI code to conduct statistical analysis on surveys to measure marketing effort, brand awareness, advertisement effectiveness, and political opinions.

Marketing Associate

Confidential, South San Francisco, CA

Responsibilities:

Explore, establish, and develop distribution channels, design and implement marketing or sales programs, participate trade shows, present product, and conduct sales in Asia Pacific region.
Strategically research business intelligence to identify potential business opportunities, design marketing strategies and sales programs to maximize effectiveness of marketing efforts.