SUMMARY:

• Marketing Campaigns, Sales and Marketing Analytics, Project Management, Product Implementations, Business Process Optimization
• System Integrations, CRM & Marketing Automation Platforms, Cross - functional collaborationAnd always troubleshooting and problem-solving

PROFESSIONAL EXPERIENCE:

Confidential

Founder and Principal Consultant

Responsibilities:

• Assisting Confidential clients with their marketing automation requirements on the Confidential platform - grew business to cater marketing automation services to 32 enterprise and mid-sized clients
• Quoted in BrightFunnel’s eBook on ‘The Definitive Guide to Multi-Touch Revenue Attribution’
• Worked with several enterprise technology companies on marketing KPIs and developing analytic frameworks to assess marketing effectiveness (i.e. marketing contribution to pipeline and revenue)
• Hands-on with Confidential and Salesforce.com
• Ran successful campaigns across paid channels (search, content syndication) that drove leads and resulted in pipeline growth for businesses
• Part of cross-functional team that implemented LeadSpace, Mintigo, LeanData across multiple clients in alignment with business requirements
• Proficient at working with sales and business/sales development teams to build sales views, alerts and solutions that will allow them to follow-up proactively with hot leads, along with developing insightful reports for sales
• Built, tested and monitored multiple scoring models before rolling-out effective scoring models in production
• Worked with publishers and technical teams to ensure leads are being passed accurately into Confidential via the autopass programs for effective campaign attribution
• Adept at developing complex workflows in Confidential to track responses to critical campaigns (demos, trials etc.), interest in multiple product lines, marketing qualified leads, product based lead scoring
• Expert at CRM processes and database segmentation, in context of how to identify target audience for a campaign based on complex criteria
• Advise and execute on marketing campaigns and nurture programs based on industry best practices. Campaign channels include e-mail marketing tactics, advertising on social media, content syndication, follow up from events, webinars and list purchases
• Worked with web and engineering teams to implement scripting for a variety of website-related projects (example: ROI Calculators and forms)
• Confidential Partner, Confidential Certified and part of the Confidential Champions class of Winter 2015

Confidential

Senior Manager

Responsibilities:

• Led Business Process Review workshops for clients that allowed them to course correct, develop and execute on business process changes for optimized sales and marketing alignment, and measure and maximize ROI on marketing activities
• Subject Matter Expert on the Revenue Cycle Analytics (RCA) platform, which allows customers to model their business processes and determine and track ROI on marketing activities
• Proactively acted as 'Voice of the Customer' for the Revenue Cycle Analytics (RCA) product for a year, in absence of a dedicated Product Manager for the RCA product
• Communicated gaps in product offering to the Product Management and Engineering teams, thereby enabling certain features to be incorporated into the RCA platform
• Trained and coached early members of the Customer Success Team
• Successfully delivered consulting services to at-risk accounts to retain them as paying clients
• Managed the process to effectively address customer satisfaction and escalation of issues, which included coordinating activities across Sales, Customer Support, Customer Success and Product Management teams.
• As an early member of the Client Services team, delivered several Foundations training courses to customers to assist in development of core competencies around Confidential and Marketing Automation
• Speaker at Confidential Summits across the country, on 'Reporting & Analytics'
• Developed a Quickstart Guide for the Revenue Cycle Analytics product, that was used by Customer Success Managers and other Consultants to effectively deliver services to clients
• Trained other Training & Delivery Managers on product and course delivery as team expanded
• Key contributor and team member for the Confidential Certification efforts, involved in development of both the Confidential Fundamentals and Analytics certifications.
• Mentored other team members on product, processes, and best practices, in helping them becoming productive team members as the client services team grew from 3 to more than 25 team members. Helped several team members grow professionally as they progressed through their careers from individual contributors to management functions at the Director level
• Consistently made it to the Community Leaderboard for contributing to the Confidential Community, which is an online forum for clients to connect with each other, seek best practice input and help them become better marketers

Independent Consulting

Confidential

Responsibilities:

• Cisco Systems: Led development of detailed list-selection criteria in support of targeting objectives for marketing campaigns
• Bausch & Lomb: Curriculum Development & Training for a company wide Sales Productivity initiative on the Salesforce.com iPhone platform

Confidential

Manager, Business Consulting

Responsibilities:

• As a Solution Consultant, drove new customer acquisition on accounts generating 40% of revenues in FY 2008 Q3 & Q4
• Responsible for Pipeline Healthchecks (Business Analysis) on strategic accounts that accounted for 56% of revenues from renewal business in FY 2009
• Evangelized on Sales Forecasting best practices and adoption of LucidEra to streamline Sales Forecasting, while in discussions with ~ 80 organizations
• Consistently excelled in imparting knowledge around Pipeline and Business analytics to CXO audience, and illustrated value and ROI for LucidEra by distilling trends across KPIs for sales effectiveness, market segmentation, industry analysis, product performance and process efficiencies
• Performed business analysis for over 40 organizations, ranging from SMB to Enterprise, customized to the strategic goals & challenges of the companies (partial list: British Telecom, Aspect Software, Sterling Commerce, Shell Energy)

Confidential

Business Analyst, Premier Accounts

Responsibilities:

• Proactively advised 17 public and mid-size private companies to achieve enhanced success of the Salesforce.com application
• Achieved an overall CSAT of 9.47/10 across last two quarters, exemplifying excellent customer service & success
• Subject Matter Expert for Analytics, Dashboard and Forecasting functionalities, consulting to a team of 50 analysts
• Team member on special projects: Google apps launch & Partner Relationship Management migration.

Confidential

Project Services Lead

Responsibilities:

• Led a cross-functional team of computer scientists, attorneys & linguists on a data reconciliation project, that had an impact of +$15M in revenues
• Tenaciously addressed scalability issues, while collaborating with Product & Performance Management Teams on an ongoing basis to develop use cases to automate processes into the solution
• Recipient of the Harrison award for outstanding contributions and leadership initiatives through some very challenging projects.