SUMMARY:

• Seven years of experience as a Business Analyst in client - server applications, developing business processes, deployment of web-based and system solutions for the domains of e-commerce, online advertisement and marketing, and business analytics for various projects from conceptualization to implementation.
• Worked with Hybris implementation eCommerce project, it involves building sate of the art B2B eCommerce portal to replace a battery of business specific legacy eCommerce tools.
• Extensive experience with Business-to-consumer B2C sales of tangible goods/online services and Business-to-business B2B scenarios, such as e-procurement.
• Worked as single point of contact for all activities - configuration planning, requirement analysis, data privacy, data validation, testing of business processes and integrations, post production plan and maintenance.
• Managed and developed Associate Merchandisers and Merchandise Coordinators on the Guess Factory team and web stores with updated catalog of products, descriptions and images of merchandise for various clients.
• Managed and ensured all order management activities such as: Guest Fulfillment Systems, In-Store Pick Up, Alternate Store Pick Up, Ship from Store, Ship to Store, Layaway, Rain Checks, Store Ordering System, Pre-sells. Promotes department goals including sales and profits, guest service excellence and SLA/ Fill Rate.
• Wrote business requirements for the Digital Delivery and Loyalty platforms. Prepared use cases, logical data flows, and state transition diagrams detailing digital products sales and rewards through partner branded web sites for big box retailers, wireless carriers and Apple iTunes.
• Done migration of microsites onto the AEM platform insuring functionality compatibility and design acceptability for business stakeholders. Helped write AEM Component documentation for the web authors. Served as AEM specialist on AEM author sessions.
• Part of team for Integration of hybris with SAP, payment gateways, logistics service providers & various other tools.
• Diverse experience in ATG E-Commerce and experience with ATG Software (B2C, B2B, Scenarios, BCC, Merchandising, CSC).
• Familiar with website development, copy writing, content management, wireframe, SEO, eCommerce, shopping cart, payment gateway, affiliate marketing, loyalty, program etc.
• Worked with Ecommerce Sales Development Manager and Director of Internet Resellers to execute custom product data requirements for internet reseller customers.
• Experienced in developing multimillion-dollar enterprise level Scheduling, Digital Delivery, and Pricing systems for UMG Digital Supply Chain.
• Understanding of Business Requirements and map them with Hybris features and conduct End user of Hybris HMC & Back office for client's operations team.
• Effective eCommerce Business Analyst/Business Analyst with comprehensive knowledge of eCommerce business processes and eCommerce concepts and terminologies in an Agile environment.
• Developed both on-page and off-page SEO strategy, using only white hat techniques and staying within the guidelines of major search engines.
• Acted as strategic advisor/steering committee member at parent-company level for content management and digital delivery.
• Worked in both Business to Business (B2B) and Business to Consumers (B2C) platform and on ecommerce mobile application development.
• Lead strategic planning to achieve business goals. Comfortable with OS Commerce, Woo Commerce and Merge into eCommerce platform software and a freelance website developer, designer, and manager.
• Conferred with supply chain planners to forecast demand or create supply plans that ensure availability of materials or products.
• Developed procedures for coordination of supply chain management with other functional areas, such as sales, marketing, finance, production, or quality assurance.
• Understood the requirements of the Product team and translate it to the Drupal developers. Oversee the testing of websites on Drupal platform. Migrating a site from Drupal to Blog smith.
• Making each move count - streamlining processes/calling out inefficiencies as needed to my supervisor to help make the Centralized Order Management Department more efficient.
• Responsible for keeping informed customers of their orders from start to shipping and making appropriate changes to process order adequately and with precise information.
• Requirement Analysis, JAD sessions, Scrum Meetings, Sprint review, and working sessions to communicate with the team to ensure the understanding of the requirements and system design especially in eCommerce domain
• Experienced with SQL, writing test plan and test cases and various testing methods in eCommerce domain, Jira, Oracle, Siebel CRM, and OBIEE reporting tool.

PROFESSIONAL EXPERIENCE:

Sr. Business Analyst

Confidential, Seattle, WA

Responsibilities:

• Gathered requirements as requested by clients and based on functional specs to add new features and new modules. Documented and elicited business requirements from subject matter experts by writing user stories resulting in a clearer, more detailed and more complete understanding of project deliverables.
• Lead development of digital content, SEO, paid search, social media, and web design.
• Analyze B2C and B2B web properties and create new business plan, business requirements, and staffing requirements and managed all aspects of the distribution and administration software programs including inventory.
• Worked on SEO Reporting and final analysis such as monthly ranking reports, SEO tracking using Google Tools.
• Involve in the testing of new mobile applications as well as upgrades to existing mobile applications.
• Gathered and documented; front-end, back-end, and integration requirements, including loading VWR catalogs on 3rd party B2B sites, such as Jaggaer.
• Wrote requirements for B2B eCommerce sites using ATG eCommerce platform and ATG Site Administration.
• Managed merchandising, site content and functionality of website & assisted Merchandiser with brand profitability and analysis.
• Provide business analysis support for B2C digital delivery e-gift card iframe application.
• Seamlessly worked on demanding roles of Business Analyst as a Hybrid IT Professional to best suit firm's changing and unprecedented needs in eCommerce.
• Reviewed and recommended updates and/or enhancements needed to support digital delivery application.
• Explore and map Staples’s primary digital distribution workflow: from initial data ingest through the work pipeline to digital delivery.
• Designed Specification SDS, Requirement Traceability Matrix RTM and testing documents and confirming integration of Order Management System and Work Order Management System.
• Allocating merchandise to stores according to warehouse and store inventory levels. Assisting boutiques with merchandise transfers to fulfill stock needs.
• Managed special projects and participated in project planning sessions with Order Management, Project management, Sales engineers and provisioning teams.
• Advised client's including C-Suite, and management on industry best practices, benchmarks, and Accenture's Point of Views on Supply Chain Management (SCM)
• Increased supply chain accountability in sales by 20% by redefining the role as an integral member within the bid response process.
• Gathered data and conduct analysis with the goal of improving Supply Chain End -to -End process.
• Identified underperforming area in Supply Chain and provide solutions, implemented off Global ERP System (SYSPRO) P2P & OTC.
• Cross-functional collaboration with Sales, Finance, Sourcing, Supply Chain, and Customer Service to ensure.
• Configure, troubleshoot, and maintain wide variety of Sitecore and Wordpress based web and mobile applications.
• Deployed various MDM mobile applications, including SalesForce1, asset scanners, forms management, employee finder, emergencies contacts
• Analyzed and interpret daily Order Management metrics and submit report findings to management and other stakeholders within the organization for further review.
• Assisted sales personnel and internal/external company personnel in following through on new customer inquiries and production, as needed. Responsive to customers through prompt follow up to order needs, inquiries and issues.
• Created process flows and related tech architecture for Supply Chain processes in support of ERP implementation or TMS integrations with ERPs like SAP and JDE.
• Worked closely with stakeholders in key hybris modules such as Product Cockpit, CMS Cockpit, CS Cockpit, HMC and involved in the integration of Logistics Service Providers, Payments Gateways, magnifier, chat tools for an eCommerce site.
• Created Requirements Specifications, Use Case Diagrams, Elevated level and Detailed Process Flows, Robustness Diagrams, Wireframe and Domain Model as well as standardized a process that decreased requirements gathering and analysis time by 50%.
• Recognized the shortcomings of the in-house ticketing system and introduced the Jira ticketing system in eCommerce, which became the standard.
• Prepared user manual for merchandising team on managing commerce assets through ATG BCC (Business Control Centre).
• Involved with QA testers for working on site as well as offshore to continually test MMS software.
• Introduced Zephyr in place of Spira software testing tool, which no longer met the needs of the firm due to its complexity and lack of by the firm. Zephyr was successfully implemented with other existing complementary products, thereby saving the testing department hours of work.
• Defined and documented business and functional application/system requirements to support business. Specifically, assist in the creation of an activation system used.
• Used ATG manage shopping cart, update checkout process, and gift cards redeem.
• Used JIRA for Acceptance Criteria/Requirements documentation and designed User interface(UI) prototype design using Axure RP.API Mapping documents through Swagger.
• Providing ecommerce business analysis for a large multi-national implementation of ecommerce websites on including Endeca MDEX search engine integration and playing a key role during requirements gathering, analysis and testing.
• Use Case Documentation using Visio/Axure RP and reviewed application to validate that requirements are met per acceptance criteria.
• Worked closely with onshore and offshore development teams and in a cross functional Agile scrum team with two week sprints.

Business Analyst

Confidential, San Jose, CA

Responsibilities:

• Gathered requirements from the business and technical end to develop the front-end and the web portal back-end. Created Wireframes and redesigned the suite of Paragon sites to make them more user friendly and appealing to consumers.
• Perform other related duties and Projects as required such as but not limited to new Order Management Coordinators and reviewing contracts.
• Created functional design documentation for implementing ATG as a new platform in a multimillion dollar generating B2B system.
• Work closely with Sales Team, Marketing, Finance, Planning and other departments to ensure order completion from order entry to delivery.
• Provided recommendation for use of ATG Commerce for B2B and B2C business.
• Familiar with business contracts and law knowledge, with ability to recognize terms and conditions that would put company at risk.
• Wrote User Stories, attended Scrum stand-ups, acted as Scrum Master, created and groomed backlog for feature changes to B2B eCommerce sites.
• Accurately record and process orders from the standard to the most Complex while driving process improvement.
• Utilized and oversaw use of Supply Chain Management software and connected the SCM module to the websites to assist in developing product catalogue and inventory system.
• Developed web application using Hybris product, used Hybris Management Console (HMC) to save users information and Hybris Administrative Console (HAC) for initialization and updating system.
• Worked on critical IBM WebSphere Commerce and hybris B2B & B2C projects utilizing Scrum to manage fast paced development and QA cycles.
• Wrote Business Requirement Documents for functional and technical specifications. Assigned problems to appropriate software development teams for resolutions. Ran meetings and created discussions to effectively implement technology concepts.
• Good understanding of Software Development Life Cycle (SDLC) by employing Agile methodology and Waterfall methodology.
• Created user stories, which developers used to produce reasonable estimates of effort required to implement software.
• Build folder structures/ paths, upload assets and push live in AEM Digital Asset Manager (DAM).
• Worked closely with the web developers to continuously add new content, images and videos for the website.
• Performed GAP ANALYSIS between the "AS-IS" model of the legacy system and "TO-BE" model to identify the project gap
• Provided recommendation for use of ATG Commerce for B2B and B2C business and prepared user manual for merchandising team on managing commerce assets through ATG Business Control Centre.
• Worked closely with and fostered good working relationships with the business and integration partners.
• Associated with UI design and promotion logic with UI developer and market team using ATG web commerce and made mock up screens according to requirements.
• Involved in creating a detailed System Test Plans, Test Cases and Test Scripts for different modules in the Application per the Business Requirement Documentation.
• Responsible for testing client systems, who integrate with the (REST APIs) and the proper interaction patterns.
• Served as the primary point of contact to communicate application functionality, behavior and interactions. Filtered questions and external feedback back to development team.
• Communicated both verbally and in writing with business, technical team and other vendors and clients.
• Worked with the team architect, intake new behaviors (features) and helped communicate them to development team and provided traceability of feature requests back to business owners
• Assisted in the creation and execution of system and user acceptance test plans and in writing test cases/data and executing tests as required by team.
• Used WebSphere Commerce platform and Admin tool for B2B front-end, Eclipse (Epicor product) for the ERP, and IBM Web Services to communicate between the systems.
• Strong in creating Data repositories and reports using Informatica. Used Informatica to import financial, investment, eCommerce data from 3rd party vendors and data warehouses.
• Performed functional testing, UAT and writing test script, plans and in setting up the UAT phase.

Business Analyst

Confidential, Oklahoma City, OK

Responsibilities:

• Gathered and wrote requirements for the company's website, gathered analytics, managed budgets, and acted as Project Manager, when needed. Developed expertise in sales, order management systems, Supply Chain Management (particularly in Inventory and Shopping Cart).
• Ran continuous deployment processes and brought team to an optimized level of performance by employing agile methodology.
• Involved in the development of specifications for reporting of ecommerce conversions, engaged visitors, readers, calls of actions, bounce rate, social engagement tracking and email tracking based on Google Analytics
• Participated and assisted with the test teams in deliverable testing and quality assurance review to ensure that all the business requirements have been satisfied.
• Worked with the marketing team to test positions and strategies for driving increases in specific product or category sales.
• Assisted in creating weekly KPI reports.
• Helped create analysis of within site search productivity and make recommendations on improvements which can drive sales increases.
• Assisted in creating weekly checkout funnel analysis to identify opportunities and obstacles to the checkout process.
• Had a crucial role in starting of the start-up, working across multiple departments as needed. This included adding content to the site, creating product descriptions, taking photos of product inventory, and utilizing Agile methodology to develop various part of the eCommerce site.
• Performed GAP analysis to identify opportunities with B2C and B2B businesses, performed hindsight analysis to track success of initiatives and measure results vs. expectations.
• Wrote User Stories for the development team on an ongoing basis for various projects undertaken by the company such as implementing the Payment System which included shopping cart and Wednesday payment gateways.
• Experienced in conducting GAAP analysis by identifying existing technologies, documenting the enhancements to meet the end-state requirements, User Acceptance Testing (UAT), Cost Benefit analysis, and ROI analysis.
• Worked with SEO partners to determine the best search engine marketing and optimization.
• Managed company's Google AdWords budget daily using Keywords, Page Impression, Clicks, and Page Click Through Ratios.
• Gathered, documented, and created high-level business process workflows to provide visual depictions of the As Is and To Be processes.
• Documented the business requirement documents (BRD) and conducted review sessions with the project team. Obtained the final signoff on the requirements and circled back for any enhancements for change requests
• Developed in-house Comprehensive Order Processing software or Order Management System (OMS) for order entry and processing. Developed Distributed Order Management (DOM) software for Seamless Order Processing & Multi-Warehouse Inventory Management for improved efficiency.
• Assisted in refining stories and documentation of those with the scrum team and acted as subject matter expert (SME) with the ability to articulate the needs across all dependent systems.
• Worked with both Business and IT teams in making sure there is clarity across stake holders of what the customer journey in the system should be.

Business Analyst

Confidential

Responsibilities:

• Gathered Business Requirements, interacted with the stakeholders, developers, Project Manager and SME's and facilitated JAD sessions to formulate Business Processes.
• Prepared User Requirements Document (URD) and Functional Requirements Document (FRD), involved in the development of Use Cases and Use Case Scenarios and visualized those using UML diagrams in MS Visio.
• Designed the User Interface prototype for the Customer Information System based on the Business and Functional Requirements using MS FrontPage.
• Initiated Impact Analysis to study the feasibility of the IT integration and expected downstream results by identifying and review multiple business scenarios.
• Prepared Business Process Models that includes modeling of all the activities of the business from the conceptual to procedural level. Followed top down, leveled technique for building Business Process Models.
• Involved in the development of a Traceability Matrix to keep track of the Requirements, Use Cases and Test Cases.
• Reviewed Test Plan, Test scenarios inventory and Test Cases to ensure that they meet the requirements.
• Assisted the development team with design and development of the application, provided usability metrics collected from user surveys.
• Resolved found bugs with developers and clarified any ambiguities and acted as liaison between the senior management and different teams with effective presentations to achieve best results.
• Coordinated walkthroughs and meetings with development team to discuss related issues.
• Gathered requirements from the business users of the system while adhering to SDLC (Software Development Life Cycle) industry best practices to develop eCommerce site.
• Interacted with business owners, SMEs, and management team to identify scope and to prepare Business Requirement Document, Use Case, User Story, and Activity Diagrams to further develop technical requirements/functional specifications.
• Custom tools upgrade client had created marketing, merchandising product tools to support their custom web application which needed to be re-architected to work with ATGs eCommerce suite
• Ensured that customer orders are processed and delivered on time and designed mock-ups and prototype to drive stakeholder and user consensus.
• Conducted sprint planning based on new and backlogged requirements and also JAD sessions to communicate with project leads and stakeholders, proposed process workflows, functional specifications, and project initiation parameters.
• Created workflow diagrams to validate the Basic and Alternate flows in the various Business and Technical Use cases.
• Created and tracked issues using Jira and updated the team and business of their status and worked with customer facing applications, UX, customer and order flows using Azure RP.
• Developed requirements, business case, user stories and marketing collateral in collaboration with business partners.
• Use Case Documentation using Visio/Axure RP and reviewed application to validate that requirements are met according to acceptance criteria.
• Effective in managing multiple tasks and coordinating with cross-functional and globally distributed teams.
• Worked with Merchants, ecommerce Site Team, Marketing and other functional areas as needed to execute plans and achieve category goals.
• Established and maintained traceability matrix until all the business requirements were signed off.
• Worked with the Quality Assurance lead to develop detailed test plan and test cases and created flow-charts for the processes using UML.
• Prepared presentations and progress reports to senior management and stakeholders to ensure business goals were being met.
• Monitored and validated the behavior of the Restful web services the team produces, the public APIs, and the proper interaction patterns for those APIs especially in eCommerce domain.
• Designed SQL queries for Backend Testing and Report Generation accordingly based on the specifications.