CPG Food/Retail Research Manager Resume

SUMMARY:

My goal is a Health Care Project Management role that leverages my pharmaceutical industry & consumer package goods project lead experience and knowledge base. I offer a decade of experience in: New Product Development; Forecasting; Qualitative / Quantitative
Marketing Research; competitive intelligence; and data analysis. Project lead experience using analytical skills with collaborative rapport - building and team-influencing skills. Notable health care regulatory knowledge base including: HIPAA, ICH-GCP; FDA/EMEA; CFR 210/211/510; cGMP.
Therapeutic Project Experience Allergy; Autoimmune Diseases; Arthritis/Pain; Antibiotics; Biologics; CNS/Alzheimer's Disease; Dermatology; Diabetes; Digestive/GI; HIV+; Hypertension; Oncology; Ophthalmic; Orthopedics, etc.
Software MS-Office, Project 2010 and SQL; IMS Health; Symphony Health PBM Claims Data, Micro Strategies; Truven Health Analytics data. Currently studying for PMI / Certified Associate in Project Management Exam in 2015.

PROFESSIONAL EXPERIENCE:

Research & Strategy Contractor

Responsibilities:

Solicited and completed part-time freelance analytic projects while providing primary child care during significant family illnesses. In my contract assignments, I provided strategic and tactical analysis to optimize client businesses and build my personal brand. Also completed continuing courses and professional s to expand my skill set.
Recruited by founder/entrepreneur via LinkedIn to help develop SaaS strategy to create radiology diagnostic referral network among independent radiologists. Researched NYC market to optimize service attributes and explore pricing in preparation for live site beta testing. Entrepreneur was unable to secure sufficient venture capital to continue.

Confidential

Sr. Market Strategist

Responsibilities:

Designed, executed and sold Patient-Level Data research projects worth over $800,000 in support of several US account teams & Rx Manufacturers. Provided market insights and solutions in: HIV+ Category Usage; Rx Switching & Treatment Algorithms; Rx/PBM Claims/Co-Pay Analysis & Launch Forecast Models. Conceived an efficient, evidence-based forecast model for the biologic CIMZIA®'s US launch in Rheumatoid Arthritis and Crohn's Disease. CIMZIA® revenue now exceeds $1.4 Billion worldwide.

Confidential

CPG Food/Retail Research Manager

Responsibilities:

Recruited by strategic research vendor for benchmark project on Direct Store Distribution (DSD) capabilities of Kellogg's/Keebler, after their merger. Leveraged trade-focused interviews and trade desk research in North America to outline enhanced CRM / consumer p feedback loop at regional level of the new Kellogg's Distribution network.
Recruited by Martin Williams for qualitative research project to support US Ban corp national advertising research. Performed research on retail service flow and Net Promoter Scores for Breugger's Bagels, Firstar Bank/US Bank.

Confidential

Sr. Associate Project Manager

Responsibilities:

Recruited by $2 Billion "Big G" Cereal Division due to health & diet mindset research experience and Household Panel experience in health categories. Managed Health/Whole Grain Consumer Insights/UX research for eight cereal brands with revenues over $380MM.
Project Lead for $3MM Home Use Testing and Central Location Testing of Portable Cereal Solution concepts and Enhancements (CHEX®, FIBER ONE® and HARMONY®) as well as WIC Program Whole Grain Cereal Initiative.

Confidential: New York

Sr. Manager, Rx/OTC Market Research

Responsibilities:

Promoted from Market Research Manager.
Responsible for managing qualitative and quantitative UX research projects in support of brands at $80MM healthcare agency. Executed UX and Unmet Needs physician research, moderated focus groups and performed projects in support of US ad positioning for REMICADE®, ACIPHEX®, BENECOL®, ASTELIN® & KETEK®.
Appointed to project lead role for PRAVACHOL® Rx-To-OTC Switch filing with FDA, including patient, packaging, labeling trade and physician research, in support of BMS Consumer Health.

Confidential: New York

Sr. Pharmaceutical Panel Manager

Responsibilities:

Managed and analyzed primary quantitative longitudinal consumer panel research projects, online monadic product concept & packaging testing; conjoint & discrete choice analysis; ANOVA / ANCOVA segmentation; price elasticity analysis and advertising recall research in key Rx / OTC / DTC categories.
Re-staged “sufferer panel” configuration, creating eight new disease categories and adding 12,000 new panelists. The panel re-staging drove $200,000 in incremental project revenue during 1999. Managed all Antacid (MAALOX®, PEPCID AC®), Dermatology (ABREVA®) and Smoking Cessation (HABITROL®) category research projects.