Senior Business Analyst Resume Mountain View, CA - Hire IT People

SUMMARY

My goal is to apply my quantitative and data analytics experience in a Marketing Analytics role to drive growth, business performance, and effective marketing spend for a high impact startup.
Experienced in quantitative data - driven analysis for marketing effectiveness, promotional pricing, customer segmentation, customer behavior predictive forecasting, scenario modeling, strategic decision-making, financial impact modeling, and competitive analytics.
Experienced working in collaborative and cross-functional teams to develop and execute on strategy and high impact projects.
Project management experience in highly complex, technical, and interdisciplinary environments.

PROFESSIONAL EXPERIENCE

Senior Business Analyst

Confidential, Mountain View, CA

Responsibilities:

Partner wif engineers and VP level executives in Legal, Finance, and Operations to develop business plans and financial models to support team’s process for evaluating new licensing and product collaboration opportunities.
Lead business case development from start to finish for five of team’s largest strategic licensing engagements, working directly wif VP and SVP level executives. Two of these engagements resulted in cross-licensing agreements wif a combined value of $25M. Lead and closed first deal three months into the role.
Develop financial scenario models and analytical structures to support strategy development and negotiations around license pricing. Improved unit’s operational plan by implementing a new patent pricing framework for setting price on team’s licensing engagements.
Market Analyst: Perform competitive and market sizing analysis to build the case for each business development opportunity. Analyze large amounts of market data to forecast revenue and sales volume for target companies and products in digital media sectors. Market predictions require understanding of product ecosystems, competitive dynamics of markets, product lifecycles, business strategy of market players, and effects of potential disruptive technologies and business models.

Financial Analyst

Confidential, San Francisco, CA

Responsibilities:

Brought on board by Managing Director to help build Confidential ’s corporate real estate consulting platform.
Worked directly wif lead strategist to execute on project analysis from start to finish; taking abstract strategic ideas and applying structured framework to quantify hypothetical scenarios.
Supported executive decision-making by developing complex financial scenario models to compare the financial impact and investment returns of company’s strategic alternatives.
Developed metric dashboards to provide analysis and insight on the trends and economics of real estate markets.
Mentored and managed an Associate that is part of Confidential ’s Wheel rotation program.

Statistical Analyst

Confidential, San Francisco, CA

Responsibilities:

Built multivariate regression models to provide predictive forecasts of electricity demand (across demographic, time, location, industry), used to evaluate the effectiveness of electricity demand management programs for electric utilities such as PG&E.
Used Stata programming for the statistical modeling and data management of large raw data sets.
Generated Excel based tools wif analysis results for client use in policy decision-making.

Investment Associate

Confidential, San Francisco, CA

Responsibilities:

Developed a company-wide optimal promotional and pricing strategy that would generate $22.5 million a year in additional gross margin for a department retail chain.
Analyzed the marketing effectiveness of company’s promotional efforts by measuring the financial outcome of promotional discount decisions. Applied regression modeling and segmentation to determine price sensitivity and optimal price points by consumer segment, product type, shopping season, and sale event timing.
Presented marketing analysis and recommended strategy to Finance and Marketing management team which resulted in their approval and incorporation into the strategic plan for the following year.

Research Analyst

Confidential, Emeryville, CA

Responsibilities:

Conducted in-depth market analysis to understand competitive dynamics of subject industries in consulting cases.
Constructed complex financial models to estimate the potential damages related to antitrust and patent infringement disputes. Damage valuations range $100-500M.

TECHNICAL SKILLS