SUMMARY

• 8+ years of extensive experience as an E - commerce Business Analyst. Possess excellent track record at delivering new products, process improvements and process re-engineering.
• Through and proven noledge of eliciting requirements, business processes, testing and completing projects within desired timeline and budget.
• Diverse experience in IT industry with focus on Confidential, Retail and Supply chain domain.
• End to end understanding of Retail Value Chain
• Proficient with Confidential Content Management System and POS - Point of Sale systems.
• Excellent understanding of Multi-Channel Fulfillment & Warehouse Management, Multi-channel and Omni-channel retailing operations.
• Comprehensive noledge of Software Development Life Cycle (SDLC) like Agile, Rational Unified Process (RUP) and Waterfall.
• Skilled in performing Gap Analysis and SWOT analysis, in depth noledge of AS-IS and TO-BE business processes.
• Experience in facilitating Joint Requirement Planning (JRP) sessions and conducting Joint Application Development (JAD) sessions throughout various SDLC.
• Excellent working noledge on Scrum concepts like Scrum team, Product backlog, Sprint planning, User stories, Daily standup, Burn down charts, Poker planning and Pair programming.
• Proven ability to work with functional teams in an agile environment and be able to fulfill roles like Facilitator, Tester and Scrum master.
• Excellent communications skills to understand and validate customer requirements, prepare Business Requirement Document (BRD), System Design Specification (SDS), Functional Requirement Documents(FRD) and communicate the same to the design & development team for smooth functioning of the application development process.
• Well versed at giving walkthrough and creating Unified Modeling Language (UML) diagrams for Business Process Modeling like Use Case Diagrams (UCD), Activity Diagrams (AD), Sequence Diagrams (SD), Data Flow Diagrams (DFD), and Flow Charts (FC).
• Expertise in Object Oriented Analysis and Design (OOAD), User Interface Document (UID) and Wireframe Prototypes.
• Expertise and hands on experience in SQL and RDBMS for Analysis, Reporting and testing purpose.
• Experience in handling changes TEMPeffectively by conducting Impact Analysis and holding Change Control Board (CCB) meetings.
• Proficient in Creating, Managing and Tracking Requirements Traceability Matrix (RTM)
• Experience in assisting testing team with Test plans, Test scripts, Reviewing Test Cases, and Validating and Monitoring Defects using various Defect tracking tools.
• Proficient in performing Smoke Testing and User Acceptance Testing (UAT).
• Experience in conducting User Training Workshops and thoroughly documenting User Manuals after subsequent releases.
• Active involvement in Post Production Validation and Production Support.
• Experience in web analytics using different tools like Adobe Web Analytics and Google Analytics.
• Experience in generating reports with Business Intelligence tools like Tableau.

TECHNICAL SKILLS

Project/Requirements Management Tools: PowerDesigner, Rational Rose, Requisite Pro,MSProject, MS Office(Word, Excel,PowerPoint, Access),MS Share Point

User Interface Design Tools: SmartDraw, MS Visio, Just in Mind, SnagIt, MS Paint

Defect Management Tools: Bugzilla, JIRA, Silk Central

Databases: SQL Server, MS Access, Oracle, My SQL

Operating Systems: Windows 8,7/Vista/XP/2000/95

BI Tools: Adobe Web Analyst/Omniture Site-Catalyst, Google Analytics, Tableau

Languages: SQL, XML, C

PROFESSIONAL EXPERIENCE

Confidential, NJ

Sr. Business Analyst

Responsibilities:

• Functioned as the Primary Liaison between the Business line, operations, and the technical areas throughout the Project Cycle.
• Conducted one to one meeting with SMEs to understand and discuss nature of the project.
• Assisted daily scrum meetings, Bi-weekly sprint review meeting, Sprint Retrospective meeting as Scrum-master.
• Worked with business team and technical team to analyze a new product and inventory data feed; going to vendors like Blue Cheery and Mercent for online storefronts like Amazon and eBay.
• Used XML documents for data transfers between client and vendor.
• Worked closely with various business stakeholders, Product Owner and scrum-master to come up with wireframe prototype and User Interface Document.
• Collaborated with on-shore and off-shore development team and business users to create and implement EPIC/User stories for desktop/mobile application features like
• Buy Online Pick up in Store,
• Auto Refill,
• Product Comparison and Product Bundle
• Guest Check out
• Persistence Shopping cart
• Developed activity diagram, sequence diagram, data flow diagram, flow chart, for the business process and gave walkthrough sessions to developers.
• Involved in implementing Omni channel point of sale (POS) and upgrading Order Management System OMS withthird party vendor support.
• Partnered with all cross-functional team (Web Merchants, Marketing, planning and Customer Call Centre team) to ensure development cycle deliverables and deadlines are met
• Involved in deciding the Test strategies during the beginning of the project. Verified the test cases and test steps carefully during and before testing phase.
• Responsible for tracking bugs and replying to any clarifications needed by development, testing team and business teams to get those bugs fixed via JIRA.
• For each new feature performed smoke testing and User Acceptance Testing (UAT).
• Prepared and maintained the Requirement Traceability Matrix mapping to any changes occurred in the process.
• Created burn-down charts and helped the team in noing the progress of the project
• Actively reviewed Web-site/Mobile application to check proper functioning of new feature and promotional activities.
• Closely worked with marketing and operation team and used analytics tool Google Analytics to check user acceptance of new features and customer retention.
• Extensive use of A/B testing.
• Created visual report using Tableau using data feed from Google Analytics.

Environment: Agile/Scrum, MS Visio 2013, ATG Confidential 10.0,JIRA 6.4, SQL Server,HTML5/CSS,XML,MS Office 2013, Google Analytics, Tableau 9.0,Windows 8

Confidential, San Francisco, CA

Business Analyst

Responsibilities:

• Led Requirement Gathering Sessions (RGS), Joint Application Development (JAD) sessions by involving key players of the project.
• Interviewed the Key Stake Holders, SMEs, and Decision makers to gain in depth understanding of the project from all domains.
• Collaborated with Product Owners to write up and prioritize User Stories and Product backlogs.
• Participated in daily scrum meetings and worked with the team in resolving issues dat could cause delays in sprint completion
• Facilitated Scrum master in conducting Sprint planning, review and retrospective meeting.
• Created Burn down charts and helped team to analyze progress of the project.
• Conducted Poker Planning session to decide on the duration of each sprint cycle.
• Focused on enhancing the user experience; worked closely with the technical and programming team to prepare Screen Mock ups, User Interface designs using wireframe prototype for dis Confidential mobile/web redesign.
• Extensive use of MS Project, MS SharePoint (used as the library for Project documentation and the communication of Project information).
• Extensive use of Adobe Web Analyst/Omniture Site-Catalyst for web-site analysis.
• Involved in upgrading of new Content Management System (CMS) and third party vendor support.
• Release Presentations to the project team and also conducted walkthroughs with the different department heads to has a deeper understanding of the product backlogs/user stories.
• Responsible of tracking bugs using JIRA.
• Worked with the embedded testing team for designing Test Plan and Test Cases for the User Acceptance testing (UAT)
• Provided administrative and operational support for the Product Owner in regards to making sure project data is easily accessible with extensive use of SQL queries.
• Worked on funnel analysis and different KPIs like conversation ratio, bounce rate and optimization rate.
• Involved in Change Management Process and performed Impact Analysis.
• Created and Updated Requirement Traceability Matrix when changes was implemented.
• Produced User Manuals for business users.
• Actively participated in Post Production Validation and Production Support.

Environment: AGILE, J2EE, XML, Requisite pro, HTML5/CSS, JIRA, Oracle, Adobe Web Analyst/Omniture Site-Catalyst, Windows 7

Confidential, San Francisco, CA

Business Analyst

Responsibilities:

• Functioned as the liaison between the business line, operations, and the technical areas throughout the project life cycle.
• Conducted extensive brainstorming sessions with end users and SME to understand the processes and gather requirements.
• Prepared Business Requirement Documents (BRDs) and Functional Requirement Documents (FRDs) to capture the essential and extended functionalities for the proposed system.
• Developed the Use Cases to self-understand and communicate the process to be deployed under the new system to the entire development and testing team.
• Organized and moderated Joint Application Development (JAD) sessions with the end users, business users, developers and testers teams whenever necessary, as a conflict resolving tool.
• Performed walkthroughs and noledge transfer of business requirements and functional requirements with the development and test teams.
• Worked with third party vendor Oracle Retail for implementation of new Order Management System(OMS)
• Created wireframes and screenshots for the application to easily communicate it to the users by using MS-Visio.
• Extensive use of data mapping for data migration.
• Prepared test data sets and performed data testing using the SQL scripts. Also used MS excel for data mining, data cleansing, data mapping and business analysis.
• Managed online content, performed editing and proofreading of all content and also coordinated with the marketing department to develop master calendar for content in a year.
• Provided strategic support to project manager in area including engineering, quality, supply chain, and manufacturing support for sales / marketing.
• Participated in UAT and worked with BugZilla for bug and defect tracking.
• UAT testing performed along with call center managers to make sure dat application meets their requirements.
• Came up with test cases from the requirements, validated/exercised those test cases in form of integration and regression tests
• Created and maintained Requirements Traceability Matrix (RTM) to manage requirements and performed Impact Analysis when request for change (RFC) arrived. Escalated the results of the analysis to the Change Control Board (CCB).
• Implemented and operated analytics tool Google Analytics to inform marketing activity, advertising spending and customer retention. Introduction of A/B testing systems using Google Analyst.
• Analyzed and interpreted trends in customer perception, preferences, and behaviors across the Confidential /website channel through full shopping cart life cycle and conversion funnels using Google Analytics.
• Identified and monitored customer behavior patterns and the performance of website functionality and distill the information into conclusions with relevant, actionable recommendations.

Environment: RUP, ATG Confidential, MS Visio, MS PowerPoint, MS Excel, HTML, BugZilla, SQL, Windows 2000 Advanced Server, Google Analytics, Windows XP

Confidential

Business Analyst

Responsibilities:

• Initiated project using Waterfall SDLC, Documented and validated requirements and acquired approval from the business, in order to hand over to the Project Manager.
• Assisted business resources, project managers and IT leadership in optimizing the scope, benefits and risks of the projects.
• Served as Liaison for managing system requirements between the business, SME’s and the software development team.
• Conducted JAD sessions with supply chain management and development team to brain storm Point of Sale (POS) and Inventory and Order Management System (IOMS).
• Involved in interviewing Subject Matter Experts (SMEs) and carefully recording the requirements in a Business Requirements Document (BRD) and Functional Requirement Document (FRD).
• Participated in Ecommerce Retail merchandising, Kiosk setup and Product promotion activities.
• To keep in pace with incoming changes in the project, recommended RUP methodology.
• Incorporated Rational Unified Process (RUP), gatheird analyzed, Prioritized and documented business and technical requirements from both formal and informal sessions and validatedthe needs of the business stakeholders.
• Defined and documented business requirements, business process flows and diagrams like Use Cases, sequence and activity Diagram for scenarios using smart draw and power designer.
• Performed walkthroughs of business requirements and functional requirements with development and testing team.
• When any change comes created and maintained RTM to manage requirement and did the impact analysis to get the decision from the CCB.
• Kept on track bugs in the system by the tool like silk central to keep the quality of the product.
• Worked with the business and IT during system implementations and upgrades, ensuring testing and communication requirements are addressed.
• Created UAT test plan and Participated UAT with Business users and testers to ensure dat all functions are functioning properly.
• Documented requirements associated change requests with requirements and connected requirements with Use cases.
• Performed report validation writing SQL queries
• Helped to make user manual and solved training issues.
• Made changes upon requirement with development team after production phase.
• Derived projects through all phases, from conception through implementation.

Environment: Waterfall/RUP, MS Office, Rational rose, PowerDesigner, SQL Server, SQL, .Net, SilkCentral, Windows XP