PROFESSIONAL SUMMARY:

• Over 10 years’ experience in conducting business case presentations to stake holders to identify challenges and opportunities.
• Strong experience in On - line Marketing/Web Analytics using Confidential /Adobe Marketing Cloud.
• Experienced in Confidential SiteCatalyst/Data warehouse/Adhoc (Discover) /Vista Rules
• Monitored the SAINT Classification upload to Confidential for Campaign Attribution
• Performed Adhoc data comparisons using tools like Adobe Discover and Adobe INSIGHT
• Conducted analysis for the Business team, produced audit reports and prepared corresponding documentation.
• Business Analyst with successful experience in eliciting, analyzing, and documenting the requirements for Business Processes, Policies, and Information Systems.
• Worked as a liaison among business stakeholders to understand business problems and opportunities in the context of Requirements and Recommend Solutions that enable the organization to achieve its goals.
• Expertise in requirement gathering through conducting workshops and process/ project documentation, business process mapping and re-design, testing/ user, client interaction, and System Analysis and create Business Requirement Document (BRD).
• Coordinate with QA and Developers to manage data conversion including analysis of existing data, implementation of conversion process, and data verification.
• Understanding of SQL and good command on Excel.
• Solution (functional and non-functional) requirements and Transition Requirements, Change Requests and obtaining acceptance and Sign-offs from the stakeholders / business owners.
• Good command in Business Process Mapping, documenting Data Flows / Process Flows and Designs (Process Modeling), defining Process Metrics and KPIs, Business Rules, Simulation and Analysis.
• Good knowledge of the Banking business domains with an ability to take up challenges and perform in changing work environments.
• Capable of managing complex projects through sound Project Management and Estimation Techniques.

PROFESSIONAL EXPERIENCE:

Confidential

Business System Analyst

Responsibilities:

• Implemented and Conceptualized Web Analytics for www (daily 900k visits, 800k visitors, 8 MM GMS, 4.5% conversion) mweb (daily 400k visits, 320k visitors, 900k GMS, 3.8% conversion) and native app tracking (daily 60k visits, 50k visitors, 200k GMS, 1.8% conversion) and with Channel attribution and Campaign tracking.
• Successfully extended the tracking solution to other blog/microsites.
• Successfully Integrated Atlas with Adobe SiteCatalyst.
• Led tracking efforts and QA for tracking. Managed all Omninture jobs for Fast Fact Reports
• Data Warehouse and Confidential Discover (Ad Hoc analysis, now) data feed from Confidential to internal Data Warehouse
• Conceptualized the report suite structure for effective reporting of all sites and mobile tracking
• Successfully coordinated for data feed from Confidential to Hadoop loading for integrating data from different data sources
• Developed one off reports using Business Objects and Tableau
• Worked with key stakeholders to understand the analytics objectives and needs and developed the appropriate Tagging strategy for Confidential
• Created and tested tracking codes through Charles Proxy, Fiddler, bloodhound and other packet sniffer and ensure website tagging is accurate.
• Lead reporting project efforts to drive enhancements to reporting and analysis capabilities including developing and documenting reporting or tagging requirements, documenting project plan and communicating status.
• Synthesized the tracking variables across different platforms like web, mweb and native app. for meaningful reports.
• Converted the hit data for pumping into HADOOP. Used other sources like the Data Warehouse/Site Catalyst and Discover for data pull. Also integrated Beckon, Bloomreach, DFA and Atlas data with Confidential
• Conducted Confidential open house for end users regarding use of features
• Followed AGILE methodology.
• Established objectives and goals for tracking for BillShrink.com
• Successfully led the implementation of Confidential (Adobe Analytics, now) with cross-functional teams incorporating custom variable architecture and planning into the design
• Monitored application usage and performance to define KPI’s and provide recommendations specific to improving feature usage, application response time, task completion rate and time.
• Maintained the s code modification and maintained the SDR through monthly audit
• Managed the SAINT Classifications for 6 variables, including the s.campaign variable as a nightly upload process.
• Tested and authenticated tagging through use of Charles Proxy, httpfox, and other debugging tools
• Created reports and dashboards for Business Users for traffic, conversion and page flow
• Assisted DW Engineers with data download through Confidential DW, Adobe Discover and SiteCatalyst Reports

Environment: Confidential SiteCatalyst, Discover, Insight, Oracle, MS Project, JIRA

Confidential

Responsibilities:

• Worked on the project to modify the Internal WebCertManager System.
• Performed Business analysis, Gap analysis and project management support to the Project Manager
• Performed Current State Analysis (e.g., data flow diagrams, business problem statements, cost-benefit analysis, and business process flow diagrams)
• Involved in giving Solution Proposal (e.g, mock-ups, needs analysis, conceptual design doc, business process flow diagrams, cost-benefit analysis, and business impact analysis)
• Resolved Application and Service Support Issues
• Prepared Meeting Documentation (e.g., action/to-do lists, meeting agendas, and meeting minutes)
• Prepared PLC Documentation (e.g., use-cases, business cases, conceptual design doc, IT value cases, risk analysis, stakeholder analysis, test plans, and testing results)
• Prepared Status and Tracking Documentation (e.g., progress reports, team updates, status requests, and resolved issues lists)
• Extensively Involved in User Expectation Management (Business understanding, Cross Functional coordination. Internal Consulting and Partnering IT Best Practice
• Assisting Project Managers/ Scrum Masters/ Product Managers with scope definition, cost/ benefit analysis, and project plan. Provide analysis work estimates.
• Involved in Conflict Management, Negotiation, Facilitation, Presentation
• Conceptualizing, planning, implementing and monitoring of winning business strategies to drive growth in business volumes for Confidential Products in Mumbai
• Exploring new markets to source fresh business opportunities
• Managing inventory of various items and arranging replenishments in line with consumption pattern thereof
• Streamlining transportation activities and concluding long term transportation contracts on most reasonable terms.
• Arranging distribution of products across different locations with systematic order processing to ensure deliveries as per schedule
• Ensured implementation of ‘5s’ practices in warehouse management
• Ensuring strict adherence to client requirements

Environment: Oracle, TOAD, Drupal Framework as Content Management system with add-ons like Confidential for Web Analytics, JIRA, MS Project

Confidential

Design Engineer

Responsibilities:

• Played a pivotal role in streamlining the funds parked in office accounts, leading to a reduction of excessive parking cases and reversal of excess claims within 3 days of parking ed recognition from RBI for the lowest rejection error rate and timely submission of clearing for 2 consecutive years ed in recognition of maximum cost benefit generated for the year ed eagle eye for exemplary vigilance displayed in preventing fraud.