SUMMARY

• 8+ years of IT experience as an e - commerce Business Analyst in various methodologies and phases of SDLC within the domain of e-commerce.
• Specific project related experience include website upgrade/maintenance, digital marketing/online advertisement, omni-channel strategy development, content management, developing end-to-end business processes and web analytics.
• An astute business consultant possessing committed to the highest standard of excellence.
• Detail-oriented and motivating team player with impeccable analytical, communication, leadership, and problem-solving skills who enjoys complex and challenging projects.
• Working knowledge of COTS implementation in an agile project.
• In-depth understanding of eCommerce domain with specializations in digital marketing, content management, etc.
• Strong interpersonal and documentation skills.
• Adept in utilizing e-commerce tools such as ATG version 2007.1 and 10, to facilitate site improvement recommendations to augment sales and omni-channel strategies and price optimization.
• Strong experience with working web analytical tools (Google Analytics) to achieve a robust and fantastic online experience of customers and prospects.
• Extensive experience with a wide range of content-oriented products/artifacts deployed via channels including Web Applications.
• Adept at designing placeholders for Ads and integrate with ad-exchanges.
• Strong experience withWeb Development E-commerce projects. Expert in structuring tests including home and landing pages, category and product pages, and shopping cart.
• Expert at designing shopping carts and multimedia website using the content manager.
• Proficient with Drupal for content management, site design (themes), user management, shopping cart and payment gateway.
• Excellent technical writing skills to create Business Requirements Document (BRD), Functional Specifications Document (FSD), Nonfunctional Requirements Document and Use Cases Specifications.
• Working experience using ATG, WCS, MS Office (PPT, Excel), and MS Visio.
• Excellent experience using various SDLC methodologies such as: Agile, Rational Unified Process (RUP), and Waterfall Methodologies.
• Expert at conducting interviews with SMEs and Stakeholders to get a better understanding of client business processes and gather business requirements, and translate business needs into data and process flows.
• Adept at process modeling using UML (Use Cases, Activity Diagrams, Sequence Diagrams, etc.)
• Extensive database integration experience. Worked with SSIS and Business Objects to set up data extraction, transformation, coordinating data modeling, and writing SQL queries.
• Experience in leading a project team, delegating work efficiently and managing resources to ensure the project goals with less cost

TECHNICAL SKILLS

• Requirements Gathering
• Business Requirements
• Business Processes Research
• Analysis
• Documentation
• Use Cases
• Interviews
• Prototypes
• JAD Sessions
• Six Sigma
• Waterfall
• Agile Scrum
• ATG 10
• UML
• C
• C++
• SQL
• Oracle Database
• PHP
• HTML
• MS Windows
• OS X
• MS Office suite
• MS Visio
• MS Project
• Adobe Photoshop
• Adobe Online Marketing Suite
• WebSphere Commerce
• Google Analytics
• Dreamweaver
• Coda 2
• Drupal
• Rational Enterprise Suite
• Outlook
• Erwin
• Test Director and QC.

PROFESSIONAL EXPERIENCE

Confidential, Seattle, WA

Senior Business Analyst / Scrum master

Responsibilities:

• Gathered requirements from key departments including Confidential Prime, Web services, and technical end to upgrade the mainframe user interface and the web portal backend.
• PHP pages were developed on AWS using PHP Developer for actualweb development.
• Developed E-commerce payment options such as reward point payment options for Confidential shoppers.
• Worked with the E-commerce manager (project sponsor) and other key stakeholders to create high-level approach/design for solutions.
• As Scrum Master, I prioritized user stories from product backlogs and helped generate sprint backlogs with Rally.
• Communicated hindrances and bottlenecks to appropriate Stakeholders for immediate resolution.
• Liaised with the online marketing team to develop online promotional campaigns like referral program for Confidential Prime.
• Defined the entire omni-channel strategy based on project goals with concerned stakeholders and fleshed out the details.
• Generated analysis of product and category productivity based on position within the E-commerce site, and produce reports on position productivity.
• Worked with the marketing team to test positions and strategies for driving increases in specific product or category sales.
• Supported the compilation of weekly E-commerce related KPI reports.
• Helped create analysis within the E-commerce site search productivity and made recommendations on improvements that aimed to optimize revenue.
• Supported the creation of weekly checkout funnel analysis to identify opportunities and obstacles to the Ecommerce site checkout process.
• Generated cross-sell/up-sell analysis with the marketing team to identify selling opportunities.
• Facilitated daily Scrum meeting, as well as other Scrum ceremonies, like sprint planning and sprint review meeting.
• Participated and assisted with the Test Teams in conducting testing and quality assurance review to ensure that all the business objectives have been satisfied.
• Helped in providing sales, margin and ROI analysis for proposed direct-to-consumer initiatives, and productivity of online destinations and merchandise positions.
• Conducted a business preparation analysis to ascertain if new site functionality can be sustained with the current business architecture.

Environment: MS Visio, ATG, UML, HTML, PHP, JavaScript, MySQL, QTP, QC, VBA, MS Office suite, Test Director, Rally.

Confidential, Boca Raton, FL

Senior Business Analyst

Responsibilities:

• Gathered requirements from the different Product Managers, E-Rewards manager and SMEs used to develop the mainframe and web portal backend.
• Distilled requirements into functional and non-functional and created documents such as BRDs, FRDs and SRS.
• Supported the development of additional functionality for the E-commerce site such as easy store location and E-loyalty signup for visitors/shoppers.
• Designed E-commerce supported online Adverts such as Pop Ads, Google Ads to increase web traffic for specific products.
• Created keywords with advertising team for products with the highest conversion potential that aimed to boost traffic and macro conversion for the E-commerce site.
• Set up analytics reports tracking output of all online adverts published on Google or third-party websites.
• PHP pages were developed using ATG 10.0 for actual web development.
• Supported designed team in development of product catalogs.
• Conducted JAD sessions with product managers, SME, vendors and other stakeholders for open, pending and critical issues. Sessions focusing on IT strategies.
• Participated in daily Scrum meeting, as well as other Scrum ceremonies, like sprint planning, stand-ups and sprint review meeting.
• Produced the Burndown chart to guide team towards meeting release deadlines.
• Built strong relationships with clients as well as internal and external resources and manage all phases of campaign development from concept through to reporting.
• Developed test plan, test cases and test scenarios to be used in testing based on business requirements and technical specifications.
• Set up A/B tests, reporting/analysis standards for the E-commerce site.
• Assigned problems to appropriate software development team and tracked resolution.
• Recommend and structure tests including home pages, category, landing pages.
• Involved in hands on management of campaigns to continually improve campaign performance and grow productivity.

Environment: ATG 10, PHP, HTML, MS Windows, OS X, MS Visio, MS Project, Adobe Photoshop, Adobe Online Marketing Suite, UML, Drupal, HTML, PHP, JavaScript, MySQL, QTP, QC, VBA, MS Office suite, Test Director, Rally.

Confidential, Framingham, MA

Senior Business Analyst

Responsibilities:

• Evaluated business requirements for enterprise business applications integration and reviewed existing documentation for current systems to create AS-IS and TO-BE processes for Gap analysis.
• Analyzed user problems, including automated and manual business processes and identified, researched, investigated, defined and documented business processes.
• Involved in project definition, strategy and implementation planning, risk assessment, execution, control and closeout.
• Interviewed Subject Matter Experts (SMEs) from Financial, Advisory, legal departments for gathering requirements and acted as a liaison between the technical team and the end users.
• Gathered User requirements by interviewing focus groups and brainstorming with different departments for customizing the RSW application.
• Analyzed the user requirements and created Use case and Activity diagrams and then compiled it into Business Requirements Document.
• Worked on the Functional Requirements Specification for the development team to customize the application according to the business needs.
• Conducted Requirements Feasibility analysis to determine the technology feasibility of each requirement with the help from System Architect/Developers.
• Collaborated with QA team to evaluating test plan and test cases and manually tested the application.
• Conducted UAT (User Acceptance) Testing and created training manual for the new application.
• Translated the business needs into system requirements, communicating with the business on a non-technical level, and with the System Analyst on a more technical level.
• Conducted regular walkthroughs and inspections of documents with project stakeholders and created training material for end users.

Environment: RUP, SQL, HTML, XML, UML, QTP, QC, VBA, MS Office suite, SSIS, Java Script, Test Director, Rational Rose, Rational Clear case.

Confidential- North Township, IL

Business Analyst

Responsibilities:

• Gathered requirement from Head of Life and Casualty Business, Motor and other key departments, E-commerce manager, technical
• Supported the preparation of vision document, initial use case and business case as part of the lifecycle objective for E-commerce insurance purchase.
• Developed Software Requirement Specification (SRS) documents using Visio and MS Office (The requirements for this project are being subdivided into three separate Software Requirement Specification (SRS) documents, one for each release of the project).
• Supported the revision of the risk assessment based on the tests done to the E-commerce site prototype.
• Supported the creation of a development plan as well as an initial user manual.
• Coordinated all the testing activities between offshore and onsite as well as with development team.
• Reviewed all Requirement specification documents, Functional design documents for completeness and testability.
• Assisted the team while Test Case execution and defect tracking.
• Strong coherence with SDLC process focusing on RUP methodologies.
• Analyzed, documented, and managed all project requirements and changes to requirements throughout the software development lifecycle as PM.
• Conducted user interviews, attended JAD (Joint Application Development) sessions, created agendas and documented analysis in requirement gathering.
• Responsible for post development peer reviews and deployment of packages.
• Identified the use cases from the gathered requirements and prepared a comprehensive Use Case Specifications document.
• Verified and validated data model with changes to business information and rules.
• Prepared the detailed work flow diagram based on the proposed enhancement for the system.
• Extensively interacted with both user group and development team in coming up with structured charts, class and sequence diagrams.
• Responsible for executing User Interface Testing, System Testing, Data Quality Testing.
• Responsible for status check at regular timeframe.
• Detailed repeatable end-to-end test cases for application, interviewed developers to gain detailed information on complex calculations and backend exception.

Environment: Rational Clear case, SQL Server, QTP, QC, VBA, Office, MS Access, MS Visio, MS Office, Lotus Notes, PL/SQL, Gap Analysis, Oracle BI Discoverer, EMC Documentum eRoom, and Community Manager and Siebel CRM and Sugar CRM.

Confidential - Cincinnati, OH

Content Analyst/ Business Analyst

Responsibilities:

• Conducted interviews with Category and Brand managers, key business users to collect requirement and business process information.
• Analyzed functional problems and determines techniques and requirements most feasible for processing the data.
• Designed additional shopping cart functionalities that were required to improve the shoppers online experience.
• Supported the inserting, updating and deleting of content on the E-commerce site in order to align with the company’s new E-commerce business strategy.
• Participated in sprint planning and estimation meeting as well as other Agile Scrum practices.
• Analyzed client requests, problem reports, enhancement requests, and regulatory changes, and creates requirements documentation addressing in detail the impact on CGI-s systems and services.
• Prepared internal Business Requirements Document (BRD) and specifications for reports.
• Document High Level Requirements as per the users and converted them in to Detailed Business Requirements.
• Involved in data analysis and generated reports with Business objects.
• Worked with the data architecture and data analyst team in designing the model and in creation of the data mapping documents.
• Built Use Case diagrams, Behavior Diagrams, Sequence Diagrams based on UML methodology using MS Visio.
• Wrote SQL queries as per the project requirements.
• Developed Test Plans, Test Cases and Test Scenarios to be used in testing based on Business Requirements, technical specifications and/or product knowledge.
• Wrote Use Cases, Business Flows, Process maps and Work Flows Diagrams for effective plans.
• Worked closely with business unit personnel and business partners to identify and maximize opportunities to use information and technology to improve product, service and/or program business processes.
• Coordinated the release of application with other affected application areas within the business unit or with client applications.
• Experience in development of project documentation, testing materials and execution, training materials, requirements gathering including downstream and upstream interface requirements and adhering to a project management methodology.

Environment: Rally, MS Visio, MS Office suite, Erwin, SQL, SSIS, MYSQL, Drupal, Adobe Content Management Suite, Java script, C+, QC.

Confidential, San Jose, CA

Junior Business Analyst

Responsibilities:

• Documented users business, functional and non-functional requirements.
• Worked with the team to elaborate requirements with the Head of Operations, warehouse foreman, and Head of Sales.
• Designed an efficient operation for the OMS to be fully integrated with the E-commerce fulfillment center warehouse and give updates on order processing workflows.
• Created Use Cases, Business Flows, and Work Flows Designs for effective plans.
• Wrote process flow and business case documents of existing process.
• Interacted with the Business Representatives/Stakeholder’s regarding the business process.
• Integrated COTs methodology into the inventory planning system to reduce upfront investment and manage the iterative process.
• Handled change requests with respect to user requirements and design.
• Responsible for compiling weekly status updates.
• Prioritized Requirements to ensure timely reviews and availability.
• Supported the execution of smoke, System and User Acceptance testing.
• Prepared Test Reports and submitted the Bug Findings to the Bug Tracking system using Quality Center and its modules (Requirements, Test Plan, Test lab and Defects).
• Involved in meeting and walkthroughs.
• Contributed to the design and development of user training materials.
• Helped in creating user manuals.
• Assisted project leader for project management and delivering projects.
• Participated in meetings with the Business representatives to review products.

Environment: PHP, ASP,.Net, WAS, Siebel CRM, Sugar CRM, SQL Server, QTP, QC, VBA, Office, MS Access, MS Visio, MS Office, Lotus Notes, PL/SQL, Gap Analysis, Oracle BI Discoverer, Rational Clear Case.