SUMMARY:

• More than 12 years’ experience in software business analysis, client & project management, requirements analysis, use case/user story definition and development of wireframes, process and data flow diagrams - with finely-honed business presentation, technical writing and editing skills.
• Expert user of MS Office, MS Project, Excel, Visio, JustInMind, RoboHelp, Wiki, SharePoint, IssueTracker, SQL querying, and related BA & PM tools for editing, wire-framing, prototyping, testing & reporting.
• Excellent presentation and project reporting skills. Able to confidently participate in or lead client and management meetings, and provide well-formed reports and presentations in support of project related work.
• Ability to analyze and develop high value business requirements, use case definitions, high quality wireframes and process diagrams - on multiple concurrent projects - while effectively managing client and organizational relationships.
• Experience defining product roadmap, client account management, providing pre-sales support, resource balancing across multiple projects, RFP generation/response, cost benefit analysis, gap analysis, definition and implementation of Key Performance Indicators (KPIs), and other such project/product management initiatives.
• Strong JAD/JAM Lead, Scrum Master, Scribe, and SME interview and requirements analysis.
• Actively led UAT testing efforts - documenting test cases according to a well-defined template, and using earlier defined usecase/story reqs as seed test cases; actively discovered, defined and reported on bugs/issues and new project development efforts for multiple internet and client based development projects.
• In-depth experience with eCommerce, advertising, Insurance, eMarketing, ERP/CRM development and integrations, SEM/SEO, web-analytics, affiliate programs, streaming media, high transaction processing, data/system integrations, retail sites, inventory mgmt, music & video streaming and more.
• Proven ability to take over faltering projects and lead them to a successful finish.

WORK HISTORY:

Confidential, Santa Monica, CA

Business System Analyst

Responsibilities:

• Regularly meet with clients & SME's in Finance, Development, Business Affairs, Legal & Production departments - as well as external payroll & media companies - to define current and "to be" business processes related to replacement of legacy software; define and develop workflow diagrams, user stories, use cases, Business Requirements Document (BRD); define and develop well-formed documents, and templates for notifications, forms, ticklers & reports; perform data & rules mapping between legacy and "to be" system; record and review meeting minutes; definition, upkeep and distribution of content using Sharepoint; use Clarity to perform project management & resource tracking; use JIRA to track & resolve issues - working in an Agile hybrid environment.
• Confidential is happy with my work, but my work is now nearly complete: my contract is up in a week and I am looking for the next great thing.

Confidential, Santa Ana, CA

Business System Anal yst

Responsibilities:

• Accepted a six month contract (extended to nice months) to perform business analysis, lead client/SME requirements sessions, perform requirements definition, documentation, configuration, testing and deployment of a new Insbridge (Oracle-owned/based) Title Rating software application; respond to and resolve client-generated trouble tickets related to the Confidential ’s legacy title insurance rating system;
• Regularly use MS Excel, MS Word, SharePoint, Project, Visio and a suite of proprietary websites and title rating calculators.
• This job required that I hit the ground running and quickly become proficient in the use of extremely complex title rating algorithms and Title Insurance industry regulations.
• Extensive background check and ethics testing/training was required. I enjoy the challenge of this job, but would enjoy a more vibrant work environment.
• I look forward to moving back to the West LA area.

Confidential, Torrance, CA

Business Analyst / Project Manager

Responsibilities:

• Accepted three separate contracts to perform business analysis and project management roles on varied Confidential & Confidential projects;
• Responsible for delivery of use-case based requirements definitions and supporting wireframes, process flows, sequence and use case diagrams.
• Used and administrated MS SharePoint as project/document repository; Led JAM/JAD sessions with stakeholders, SMEs and small user groups - and created surveys (via Survey Monkey) to derive requirements from the entire user/dealer base;
• Defined requirements in client specified (use case-based) format; Performed data and business rule mapping between new applications and various legacy data stores; defined and delivered lo-fi and mid-fi wireframes using Visio and JustInMind;
• Used Visio to create multiple supporting process flows, use case and wireframe diagrams. Specific projects included:
• Business analysis and requirements definition for a proprietary iPad app to be used by all Confidential dealerships during vehicle delivery;
• Business Analyst on a project aimed at identifying the “Pain Points” in current Confidential business processes, then prioritizing the top pain points and delivering a use case-based requirements definition related to the replacement/refinement of selected legacy Confidential technologies.
• Business analysis and use case-based requirements definitions related to customizations to Confidential ’s myriad PeopleSoft modules and related applications’ integration (6 Months).

Confidential

Business Analyst / PM

Responsibilities:

• Successfully completed a 12 month contract to project manage & perform business analysis tasks during development and implementation of a real estate website and lead generation solution - using Agile methodology - all within a customized, fully integrated, Drupal / Sugar CRM environment.
• Also managed realtor SMEs & interviews, and performed UAT testing; queried SQL housing DB for seed data, developed and delivered project roadmap, scope and budget; performed Scrum Master role, business analysis and UAT testing of numerous web projects, submitted weekly progress reports and presented bi-weekly management presentations and updates; re-aligned project queue based on results of daily scrum meetings & bi-weekly release schedule and bug reports; responsible for creation and implementation of a large AdWords campaign and other SEM initiatives.
• I qualified for this position under strict Confidential regulations as a “Management Consultant”.

Confidential, Manhattan Beach, CA

Project Manager

Responsibilities:

• Accepted a 6 month direct hire contract to project manage and administrate the definition and implementation of multiple site enhancements, monthly web campaigns, tracking pixels, Groupon campaigns and various SEO/SEM improvements for the Confidential UK website (using remote dev. team and Drupal storefront);
• Project managed various Confidential US site enhancements and weekly campaigns; defined and implemented new project management processes using Project.net; Monitored effectiveness of web campaigns via Google Analytics and web analytics software;
• Defined and delivered Excel-based weekly KPI (Key Performance Indicator) reports to determine effectiveness of Creative and Development teams.
• My role was to maintain current systems and marketing campaigns, while another firm replaced the legacy ecommerce site with Magento.

Confidential, Venice, CA

Project Manager/Business Analyst

Responsibilities:

• Performed contract Business Analysis, Project Management and development of multiple web and client-based software projects for various clients
• Project managed a large music training/ecommerce site using Site Builder, MS Storefront and CuteChat. Led requirements sessions, documented requirements and project managed small (3 person) development team; also performed UAT testing/reporting.
• Project managed and performed business analysis in the delivery of a Flash Lite 3.1-based game (partially ported from Flash 8) for use on a Windows Mobile 6.0 device. Managed off-shore development team, tracked project via MS Project, created use cases and supporting diagrams.
• Project managed and performed business analysis on several small Ecommerce and art websites for local entrepreneurs.
• Used open source technologies (Drupal, ZenCart, xcart, etc.) to install, develop and deploy websites.
• Also setup & administered SEO/SEM campaigns, A/B testing, tracking pixels & Google Adword campaigns.

Confidential, Greenwich, CT

Producer / Project Manager

Responsibilities:

• Project Manager for a large provider of on-line gaming (poker) software. Primarily responsible for management of multiple software development and enhancement projects - using MS Project and Agile tenets (Scrum, Burndown, Sprints - and drawing from a resource pool of both local and off-shore based employees & contractors.
• Managed the Migration/Integration of newly acquired users and systems into the existing Tribeca user base and systems, Management and definition of a new self-service affiliate tracking portal;
• Definition and management of a MachineID/anti-fraud project to uniquely identify each player workstation in the network;
• Work with clients to set Road Map expectations and, when appropriate, champion and manage development of new features to the core poker software;
• Define & manage development of “skinned” version of the client application and supporting client websites.
• Managed local resources on tasks related to core-code development; regularly queried user DB to find candidates for targeted marketing mailings; managed off-shore resources on tasks such as client “skinning”, graphics production, development of marketing material, etc.
• The company was forced to sell to a non-USA firm in light of legislation which criminalized the development of online poker software within the USA.