SUMMARY

• Industry experience as a Business Analyst in implementing Ecommerce platforms like Web Commerce and ATG for online store integration.
• Strong Work experience on Ecommerce portals web application developments, B2B, B2C, Content Management Systems for Ecommerce like ATG.
• Extensive experience working with vendor e - commerce tools like Microsoft commerce as well as helping construct and integrate in-housee commerce applications.
• Ecommerce domain experience in Online Retailing,Business to Business(B2B) andBusinessto Customer (B2C) functions
• Proficient withEcommerceContent Management System and (POS) Point of Sale systems.
• Work experience with creative and search agencies to enhance the usability, consumer flow, and optimized the pages which resulted in site traffic increase, conversion, ranking, etc.
• Experience in eliciting, analyzing, documenting and validatingbusinessrequirements and user stories, process flows for the newATGe-Commerce Platform spanning all aspects of browsing and purchasing hardware and services.
• Worked experience on various Software and Customer Relationship Management (CRM) packages
• Proficiency with Agile and Waterfall models used in software development process.
• Strong understanding of the software activities involved in aSDLCcycle. Involved in Analysis and Design, Software Requirement Specification preparation, Software Configuration Control activities.
• Experience in conductingJADsessions with SME (subject matter experts), stakeholders, developers and end-user representatives to make sure all the stakeholders and developers are on the same page.
• Good experience in preparingbusinessrequirement documents, functional requirement documents, change requests and analyzingbusinessand client requirement documents (BRD, FRD, and CRF).
• Experience performingETLprocess,DataExtraction,DataCleansing,DataMapping, Normalization, Transforming, andDataLoading from source toDataWarehouse.
• Hands on experience with performing validations on Oracle & MSSQLServer databases using PL/SQLandSQLQueries.
• Good experience in developingTestPlans,TestStrategies,TestScenarios,Testcases by reviewing Business and Software Requirement specifications and creating Gap Analysis fortest purpose

PROFESSIONAL EXPERIENCE

Confidential, Issaquah, Washington

Sr. E-commerce Business analyst

Responsibilities:

• Interfaced with the client as part of the Requirements Engineering team to finalize the project scope and assisted the PM in developing Use Cases and project plans and also managed changes to the scope of the project.
• Assisted stakeholders in optimizing their use of the product suite to define, build and deploy onlinee-commerce( B2C) applications.
• Enhanced Web Design/UI Experience forecommerceaccording to customer requirements.
• Analyzed trends in customer perception, preferences, and behaviors across theecommerce/website channel through full shopping cart life cycle and customer order history using Omniture system.
• Customized theHybrismanagement console (HMC) with the new data models included in the application.
• Developed several page templates and cms components inHybrisplatform.
• Involved in implementing (POS) Point Of Sale system and Point Of Commerce for US retail/Online stores.
• Include integrating new chain into existing systems which encompassed, gap analysis, specific brand requirements and full POS integration.
• Worked on CRM, use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customer bases.
• Managed, maintained, and implemented all site wide content viaHybrisManagement Systems (PCM, CMS, HMC)
• Prepared user training manual for merchandising team on managing commerce assets through ATG BCC (BusinessControl Centre)
• Assist in all phases of the Software Development Life Cycle (SDLC).
• Gather and validate requirements, write detailed specifications, train clients on content management system and launch for severaleCommercesites
• Performed Business process Mapping and performed AS IS and TO BE Analysis.
• Performed GAP Analysis, designed new business process flows, and documented various business scenarios.
• Conducted several Requirement Gathering Sessions (JAD) for gaining detailed requirements and finalizing Business Requirement Document (BRD)and translated Business requirements to functional (FRD).
• Designed the ATGfor eCommerce application for requirements, Interacting with client forbusiness functionalities, implementation of scalable application and Responsible for end- to- end solution.
• Worked with master data management (MDM) include data collection, data transformation, normalization,, data consolidation, data storage, data distribution, data classification.
• Worked with VBA Macros with Excel VBA, which automate tasks in Excel by writing macros.
• Responsible to Create detailedTestPlans andTestCases for Functional and Regression Testing.
• Developed SQL queries for data extraction purposes.

Confidential, Portland, OR

E-commerce Business analyst

Responsibilities:

• Worked with the internalecommerceand web development teams to design the most effectiveecommercesolution to meetbusinessobjectives.
• Understand business requirement and wrote hive queries to extract the information out of raw data.
• Documented and analyzed thebusinessprocess for receiving and processing customer sales based on "Opportunity to Order" and coversbusiness-to-business(B2B) andbusiness-to-consumer (B2C) sales.
• Managed theeCommerceaspects of the platforms to include storage, apps, subscriptions, billing and analytics.
• Prepared High Level Logical Data Models and BRD's (BusinessRequirement Documents) supporting documents containing the essentialbusinesselements, detailed definitions, and descriptions of the relationships between the actors to analyze and documentbusinessdata requirements.
• Detailed workflow capabilities withinhybrisand documented these flows for new product release procedures.
• Performed Customization ofHybrisData Modeling as per project requirement.
• Developed theSDLCmethodology for project based on a hybrid of the Rupp andAgileMethodologies.
• Facilitated JAD sessions with the management, developers and analysts from all the dependant systems/applications andbusinessusers to refine functional requirements and to perform the Impact Analysis..
• Analyze, review and validate business requirements documents (BRD) with key stakeholders and create functional requirements documents (FRD), use cases, use case diagrams activity diagrams, using MS Visio.
• Involved in the conception and relaunch of the ecommerce platform using OracleATG.
• Develop innovative tools fordataanalysis withdataprovided through new query and reporting tools.
• Extended and implemented international e-commerce sites onATG9.0 using shared services approach.
• Created, documenting, and maintainedSQLqueryknowledgebase, which facilitates Troubleshooting, and Reporting.
• Created Data Flow Diagrams, Use Cases, Use Case Diagrams, Activity diagrams, Entity Relationship Diagrams
• Assisted QA team in developing Test Scripts, Test Cases and Test Plans for the User Acceptance testing.

Confidential, Cincinnati, Ohio

Ecommerce Business Analyst

Responsibilities:

• Worked extensively with Business and IT in understanding and documenting system requirements pertaining to the Credit Card
• AnalyzeB2Cand B2B web properties and create newbusinessplan,businessrequirements, and staffing requirements.
• Used technology infrastructure andSDLC(Agile) to carry projects through development and launch.
• Reviewed, analyzed and identified the recommendations relating to the OracleATGE-commerce Architecture and Design.
• Defined requirements to move data from SAP Web Services toHybrisCSV files.
• AnalyzedBusinessRequirements and segregated them into high level and low level Use Cases, Activity Diagrams / State Chart Diagrams using Rational Rose according to UML methodology thus defining theBusinessProcess Models.
• Modeled the AS IS and TO BEecommercesolutions.
• Conducted JAD sessions with end-users to identify user requirements and also to collaborate with developers for application development.
• Involved in Customer Relationship Management (CRM) as well as Vendor Selection and Management Process.
• Performed Data Analysis and Data Profiling usingSQLqueries.
• Prepared theUATtestplans and assist to users to execute theUATtestscripts.