SUMMARY

• 8+ Years of Industry experience as a Business Analyst with solid understanding of Business Requirements Gathering, Business Process Mapping, Evaluating Data Sources and Data Mapping.
• Extensive noledge of the E - commerceRetailSales lifecycle and theRetailEcommerce ecosystem, OMS, WMS, Fulfilment, TMS and Support.
• Good experience at B2B, B2C and Ecommerce portals web application developments and CRM.
• Expertise in ATG Dynamo B2B Commerce, ATG B2C Commerce, Shopping Cart, Product CatLog, Merchandizing, CatLog, Droplets.
• Experienced in RetailOperations, Supply Chain, Logistics, International Growth/Global Operations, Customer experience, and Technology.
• Experienced in Salesforce Commerce / Demandware business manager, Configuring & creating preferences, promotions and Job schedulers, Workflows, Import & export, search, product &catalogs creation and maintenance.
• Expertise in creating Business Requirement Document (BRD), Functional Requirement Specification (FRS) document, User Requirement Specification (URS) and Change Request (CR) document for system application development.
• Experienced with Salesforce, Salescloud,and Service cloud, Marketingcloudand guiding clients on CRM solution for sales, marketing, and services teams.
• Extensive experience of analysing complex IT projects throughout SDLC - from scope definition to successful implementation using Waterfall and Agile framework (Scrum, Kanban, and SAFe methodologies).
• Experienced working on system integration of Salesforce module with third party sites.
• Experienced in Creating Report Specification document forCognosreporting and conducting parallel testing for newCognosreportingwith previous SQL reports.
• Worked with ETL Developer and possess a strong noledge in Teradata, Data warehousing, SQL, Unix, Shell Scripting, Crontab.
• Warehouse Control Systems (WCS): Software Application that directs the real time activities within warehouse such as monitoring and tracking of merchandise throughout the DC, ensuring the packages reach the correct destination, from receiving to storage to forward pick to shipping and out the door.
• Have exposure to SCM EWM (Extended Warehouse Management), WCS (Warehouse Control System), RF, Voice Picking.
• Strong Work experience on Ecommerce portals web application developments, B2B, B2C, Content Management Systems for Ecommerce like ARG.
• Good working experience at Master Data Management (MDM), Identity data and Point of Sales (POS).
• Extensive experience in usingTableaufor analysing data sources from Excel/MySQL, Oracle, SQL server
• Experience in working with Functional Users, Cognos Development team, and Data Warehouse team to gather information using a variety of business analysis techniques. Used Blue Works Live for documenting.
• Functional experience with concentration on Use Case modelling using UML, Business Process Modelling, Data Modelling, Change Management, Technical Training, Software Development methodologies, QA testing, and Systems Testing of client server and web-based systems.
• Extensive experience in Performing GAP analysis of software functionalities to select between multiple WMS (Warehouse Management system)
• Working noledge in the ETL (Extract, Transform and Load) of data into a data warehouse/data mart and Business Intelligence (BI) tools like Business Objects Modules (Reporter, Supervisor, Designer, and Web Intelligence).
• Strong understanding and experience in Data Analysis, Data Warehouse and with solid understanding of Business Requirement Gathering, Business Process Flow, Business Process Modelling, Business Process Re-Engineering, Data Analysis, Data Mapping, Data Modelling.
• Strong understanding of Data mining techniques with noledge in end-to-end data reconciliation, SQL, PL\SQL, Oracle\ETL environments (tools like Toad\Informatica).
• Experience in modelling UI wireframes, mock-ups and documenting the end-user's AS-IS workflow and TO-BE business processes.
• Experience in Using JIRA for User Story requirements management throughout the Agile Sprints and development life cycle.
• Experience in a major effort to improve the Warehouse Management System (WMS) capabilities of Supply Chain Management.
• Experienced on Retail / Supply Chain domain with strong noledge of standard business processes like E-commerce, Inventory Control, Procurement & Allocation, Merchandise Planning, Pricing & Invoicing, Demand Planning & Forecasting, Returns, Warehouse & transportation management process, Accounting & financials. Good noledge on POS and Assortment Planning.
• Proven expertise in creating test plans, UML diagrams, flowcharts, screen mock-ups and systems requirements specifications.
• Excellent business writing skills in writing Preliminary Investigation Report, System Requirements document,
• Experience in conducting Joint Application Development (JAD) sessions with end-users, expert team, and development and QA team for project meetings, walkthroughs, and customer interviews.

PROFESSIONAL EXPERIENCE

Confidential, Jersey City, NJ

Sr. Business Analyst

Responsibilities:

• Responsible for gathering business requirements, contribute functional design prototypes and write functional specifications, document workflow and process diagrams and use cases.
• Experience in building and deploying applications in mainframes environment. Analyzed the Data Extracts from Legacy Systems (Mainframes and COBOL Files) and determine the element source and maintain its integrity within the system.
• Revised Mainframe systems to correct deficiencies and followed procedures to handle, convert, schedule data in the system.
• Worked with cross-functional team to identify and track multi-channel/cross-media (banner ads, email, paid search, micro-site, etc.) metrics during consumer and commercialmarketingcampaigns and benchmark campaign performance.
• Analyzed clickstream data using tools like Omniture Site Catalyst to create reports on site navigation (me.e. path analysis, entry & exit analysis, keyword analysis etc.) and gauge visitor/customer behaviour.
• Interfaced and integrated middleware APIs with Front end clients like QlikView, Retail .Net platform, Magenta UI and back-endsystemslike Identity Access Management, Customer Hub, Documentum, etc.,
• Played a key role in the Automated order flow for B2B Customers involving different B2B Customer Ordering portals, middleware, and several backendsystems.
• Used IBMWebspherefor Mobile application in giving seamless shopping experience to guest in selecting products, shopping cart, check out, bill payments modes.
• Analysed the PCI DSS to create an additional level of protection for card issuers by ensuring that merchants meet minimum levels of security when they store, process, and transmit cardholder data.
• Analysed and prioritizedBusinessProcess and User Interface (UI) requirements as system requirements that must be included while developing the Application. Created automation profile of the process usingTSYS.
• Collaborated with on-shore and off-shore development team andbusinessusers to create and implement EPIC/User stories for desktop/mobile application features like Buy Online, Product Comparison and Product Bundle, Guest Check out and Persistence Shopping cart.
• Worked on WebSphere Application server (WAS) to test and validate the functionality of new version against the applications.
• Participated in the development and implementation of the MDM decommissioning project using Informatica PowerCenter that reduced the cost and time of implementation and development.
• Involved in functional and technical aspects of the Salesforce Commerce Cloud Demandware eCommerce platform.
• Analysing business requirements and map they with out-of-the box features of WebSphere comments and ensure that customizations are performed only when such functionality is not offered by WCS.
• Wrote use cases, user stories, technical specifications, process flows and wire frames for new processing functionality.
• Migrated data between different heterogeneous sources such as flat file, Excel and SQL Server 2005 using SSIS and Bulk Insert.
• Built up the strategies for implementing and deploying Data Integration Model for OTC Master Data Management solution, for trading stocks, bonds, commodities, or derivatives directly between two parties.
• Strong understanding of SFCC Demandware foundational concepts and hands on experience with ISMLs, Business Manager and link Cartridge integrations.
• Assisted in information architecture and content migration from legacy CMS toAEM.
• Worked closely withbusinessusers to understand content reporting needs and translated in terms of current AEM configuration.
• Data mapping for create order confirmation emails, Order cancellation, Order update emails as per the SFCC display it on the web screen and pass along to Customer through Email.
• Facilitated requirement gathering sessions, halpedbusinessto understand wat can be accomplished quickly out of the box onAEMwhen compared to customizations.
• Extensive experience with migrating fromAEMClassic to touch interface
• Write technical and user documentation, create test environment to conduct system, regression, and end-to-end tests for new or modified programs.
• Translated business concepts into XML vocabularies by designing XML Schemas with UML
• Involved inDataMapping.
• Experience working on Informatica MDM to design, develop, test and review & optimize Informatica MDM (Siperian).
• Wrote PL/SQL statement and stored procedures in Oracle for extracting as well as writing data.
• Support reports built with Microsoft Reporting Services (SSRS) on SQL 2005.
• This tool TEMPhas halped to increase engagement level of customers and theirby performance of newsletters. Subsequently me also wrote a whitepaper on the same.
• Involved in mentoring specific projects in application of the new SDLC based on the Agile Unified Process, especially from the project management, requirements, and architecture perspectives.
• Used Informatica Designer to import, create and edit the metadata.
• Developedbusinessperformance metrics and KPI’s and created monthly performance dashboards for websites.
• Reported and assessed all application defects, user issues and resolution status to the higher manager using JIRA Bug Tracking software.
• Maintain and monitor data warehouse to ensure its proper operation, performance, and availability.

Confidential, New York, NY

Business Analyst

Responsibilities:

• Facilitated project scope documentation, goals and deliverables in collaboration withbusiness stakeholdersand senior management.
• Facilitated daily scrum meetings and weekly backlog grooming meetings with the entire project team in Agile Scrum development methodology.
• Gatheird requirements for Order management, Warehouse management system (WMS), Ecommerce B2Cand B2B portals.
• Collaborated with on-shore and off-shore development team andbusinessusers to create and implement EPIC/User stories for desktop/mobile application features like * Buy Online Pick up in Store, Auto Refill,Product Comparison and Product Bundle, Guest Check out and Persistence Shopping cart
• Used IBMWebspherefor Mobile application in giving seamless shopping experience to guest in selecting products, shopping cart, check out, bill payments modes.
• Documented user stories, acceptance criteria and test scenarios during requirements gathering and delivered to development team for accurate software enhancement and development.
• Documented UI requirements for desktop, tablet and mobile interface with the idea of responsive web design.
• Provided input to third party UI development team in providing wireframes and comps for desktop, tablet and mobile interface.
• Participate in the BRDs Sessions, giving insightful perspective of the MDM Hub and its environment Customer, Vendor and Item Domain.
• Worked on Member, Order, Catalog and Payment Subsystems in WebSphere Commerce Server.
• Documented omni channel requirements forOMSin collaboration withbusinessstakeholders including logistics and supply chain management teams and with ManhattanOMSdevelopment team to successfully rollout BOPUS and BOSTS orders.
• Worked withbusinessstakeholders and development team to elicit and document requirements for guest checkout functionality and later assisted QA team to successfully introduce guest checkout orders via desktop and mobile platforms.
• Worked on identifying existing Product Data and Inventory Data attributes and mapping them with redesign requirements and came up with suggestions on new Product Data and Inventory Data attributes that were needed to meet new requirements for new Facets, BOPUS, BOSTS, Pre-sell and Available in Store.
• Worked closely with variousbusinessstakeholders to come up with wireframes and get functional requirements for Buy Online Pick up in Store (BOPUS), Buy Online Ship to Store (BOSTS), Auto Refill, Product Comparison and Product Bundling etc for desktop and mobile platforms.
• Involved in implementing Omni channel point of sale (POS) and upgrading Order Management System (OMS) with third party vendor support.
• Conducted process workshops to analyze As-Is process and define To-Be processed to meet newbusinessrequirements.
• Documented use cases, workflow diagrams, screen mock-ups and functional requirements specification documents for various functionalities like Site Search, Product Detail Page, Shopping Cart and Checkout Process for desktop and mobile platforms.
• Implementation, enhancement, and support solutions to meet client's needs using Demandware ecommerce platform.
• Worked on SFCC Standard objects of Companies, People, Job Order, Planner, Dashboards Reports.
• Worked in mainframe environment and used SQL to query various reporting databases.
• Assisted thebusinessteam with ATG customization and setting up configurations for catalog management and product hierarchy via BCC.
• Involved with Master Data Management (MDM) for Customer Data Integration using Siperian tool.
• Involved in the launch of new products and regular product updates for the Confidential. Formerly used Salesforce Commerce Cloud (Demandware), tan switched to proprietary ‘Confidential Library’ for content management.
• Assisted thebusinessteam to set up content data for various products via BCC on a day-to-day basis.
• Assisted thebusinessteam in setting up targeted email campaigns via BCC.
• Helpedbusinessdefine search customization criteria and setting up the same via Endeca Experience Manager.
• Worked with offshore developers to walkthrough wireframes and FRS on various functionalities like Site Search, Product Detail Page, Shopping Cart and Checkout process for desktop and mobile platforms.
• Responsible for tracking bugs and replying to any clarifications needed by development, QA andbusinessteams to get those bugs fixed via JIRA.
• Worked with external front end vendor Sequence to get new visual design and HTML pages for the new Wal-Mart redesigned website.
• Identified risks for incoming bugs and work withbusinessowners and project managers to mitigate risks in time before Go Live of big enhancements like Guest Checkout.
• Prepared and maintained the traceability matrix mapping to high levelbusinessrequirements, functional requirements from various FRSs and test cases.

Confidential, Phoenix, AZ

Sr. Business Systems Analyst

Responsibilities:

• Facilitate Joint Application Development and brainstorming sessions withbusinessand IT teams to provide better functionality and solutioning for the application being developed.
• Expertise in documentingBusinessRequirements Documents (BRD), Use Cases, Functional Requirements.
• Conduct sessions to understand thebusinessneeds, assumptions made and the dependencies or road blockers throughout the life cycle of the project.
• Conducted efforts to change to the existing e-commerce application to the new digital e-commerce project.
• Conduct requirement gathering sessions and elicited requirements from different sources me.e., customer feedback, stakeholders and surveys and reviews.
• Helps to establish Omni-channel measurement at the customer level for new CRM tool and mobile marketing beacons to connect in store behaviours to online users.
• Documenting workflow analysis on thebusinessarea processes, systems, and information flows, as part of agile project management activities.
• Acted as SPOC (Single-point-of-contact) at offshore for any functional aspect of the IBM SterlingOMSapplication and its features for the assigned module.
• Worked onWebSphereCommerceCatalog subsystem, Member subsystem, Order management subsystem, Account subsystem and Payment Subsystem.
• Gather and analyze High LevelBusinessRequirements and Detailed LevelBusinessRequirements by conducting sessions with stakeholders and communicate it tobusinessteam for approval.
• Created supply chain KPIs, such as Distribution Center Ranking Dashboard; based on three main key metrics: on-time, fill-rate, and operation's customer satisfaction survey, which engages logistics team on corrective action in quarterly meetings with distribution centerbusinesspartners.
• Worked on providing analysis on assortment, pricing, and merchandising for category and line reviews
• Gatheird requirements for Order management, Warehouse management system (WMS), Ecommerce B2Cand B2B portals.
• Acted as the primary analyst on Reserve Online and Pick in-Store initiative that offered advancement in Omni-channel retailing by IBM Sterling OMS (Order Management System) as the inventory controller of merchandise sold at e-commerce.
• Managed marketing & development for reseller product including a complete redesign of the reseller management portal.
• Work closely with bothbusinessand technology partners to understand enterprise objectives and initiatives and wat impact they have on systems.
• Reviewed, analyzed, monitored and improved the current Office 365 SharePoint environment.
• Made several PowerPoint presentations for project stakeholders.
• Scheduled internal demos to showcase SharePoint & O365 features and changes.
• Used IBM WebSphere for Mobile application in giving seamless shopping experience to guest in selecting products, shopping cart, check out, bill payments modes.
• Acted as a Product owner in an agile team responsible for gathering requirements frombusiness stakeholders and converting them into user stories in rally.
• Supports multiple clients with system andbusinessrequests and needs using JIRA and SharePoint.
• Performed back-end testing for data validation using SQL queries.
• Responsible for creating different sessions and workflows to load the data-to-Data Warehouse using Informatica Workflow Manager
• Worked on providing key category-based documentation workflows for all major merchandising business units.
• Worked on developing additional strategies to drive sales through specialized merchandising.
• Worked on analyzing assortment, merchandising, pricing, and shelving tactics across marketplace to identify best practices, recognize opportunity gaps, manage portfolios and quantify effectiveness of business strategies.
• Conducted JAD sessions with supply chain management and development team to brain storm Point of Sale (POS) and Inventory and Order Management System (IOMS).
• Documented the Process Flows for B2C and B2B in the High-Level Requirements Document.
• Gather and define functional/non-functional and system requirements specification documents.
• Conducted requirement walkthrough and noledge sharing sessions for application development and quality assurance teams
• Planned and performed analysis of e-commerce activities and/or functions and guides the subsequent design and implementation or improvement of existingecommerceapplications
• Discovered and defined mobile applications requirements in the space of business goals, business needs, defining the true problem and discovering the business process and related changes.
• Managed multiple A/B test projects including tagging, analysis, and recommendations for the direct and contractbusinesschannels ofEcommerce
• Worked with the team writing and optimizing queries in SQL for data mining Inventory, Operations and Merchandising data tables in two data warehouses.
• Interacted with the software developers from time to time at each phase of the SDLC in creating test cases and designing test plans.
• Create use cases, data mapping documents, process flow diagrams and user stories, as artifacts for the project and manage all project documentation on SharePoint.
• Assisted in developing data flow diagrams based on Use Cases using Visio.
• Extended customer subscriptions, offering discounts and promotions to ensure high customer retention rates.
• Perform Production Validation Testing for Front-end and Back-end systems and be involved with the planning and execution of User Acceptance Testing to evaluate the system performance.
• Involved closely with the Developer and Testing team during defect resolution phase; conduct and document UAT.

Confidential, New York, NY

Business Analyst

Responsibilities:

• Collected detailed requirements from Marketing Merchandising team.
• Documented the Homepage, My Account, Browse Page, Product Detail Page, Cart, Checkout FRS (Functional Requirement Spec).
• Gatheird requirement for Confidential New York iPad and iPhone app. Documented iPhone iPad App FRS.
• Oversees ananalystand regular reporting for digital properties.
• Develops and deploys digital testing strategy across Confidential .com, BarneysWarehouse.com, TheWindow. Confidential .com, and Confidential Apps.
• Works across digital teams, such as web development, digital marketing & communications, web merchandising, and copy teams to prioritize and implement improvements to user experience based on analytic findings.
• Enhances digital data collection across web properties through creation of tagging specifications and QA of implementation.
• Helps to establish Omni-channel measurement at the customer level for new CRM tool and mobile marketing beacons to connect in store behaviours to online users.
• Analyze website and app data on engagement, traffic patterns, browse, and conversion.
• Development, review, and approval ofbusinessrequirements for all in scope work effort.
• Complete research that meetsbusinessand systems standards and requirements.
• Maintain test plans, use cases suitable for UAT.
• Working Knowledge of WebSphere commerce server.
• Conducted user interviews, analyzebusinessneeds, and propose system solutions.
• Updatebusinessprocess documentation both "as-is" and "to-be".
• Collaborated with project managers in defining detail tasks for project plans.
• Collaborated withbusinesspartners to analyze and understandbusinessproblem/need.
• Collaborated withbusinesspartners to define project vision and scope.
• Facilitatedbusinessrequirements gathering sessions with thebusinessowners and key technical resources.
• Elicitedbusinessand user requirements frombusinesspartners using a variety of Industry Standard/Best Practices techniques
• Documented, categorized, and prioritizedbusiness, user and system requirements
• Validated requirements for quality attributes, such as clarity, conciseness, correctness, completeness, testability, and traceability.
• Working noledge of HTML, CSS, JavaScript, XML, and Demandware business manager a plus.
• Used SFCC to communicate between Clients and Candidates through web accounts.
• Translated thebusinessand user requirements into system requirements.
• Reviewed and approve project documentation, including estimates,businessrequirements, design documents, technical documents, test plans, and test results
• Tested PIM category attributes in StiboSystems
• Tested PIM category leaf in StiboSystems
• Manages data collection of web customer behaviours and satisfaction through tools such as Adobe Analytics, Maximiser, and User Testing.

Confidential, Irving, TX

Business Analyst

Responsibilities:

• Worked closely with technology andbusinessuser staff to complete workflow improvement and document functional specifications for systems
• Maintains and updates all the POS related FSD (Functional specification document) at the end of every release
• Served as a liaison between theBusiness, Marketing and Technology Department. Enhanced communication lines between executives, managers, and peers.
• Involved in requirements gathering and system analysis through RUP of an online portal to provide visibility to corporate customers.
• Developing Use Case Models, Entity Relationship Diagrams (ERD), Activity Diagrams, State Diagrams andDataFlow Diagrams (DFD).
• Facilitated collection of functional requirements from system users and preparation ofbusinessrequirement documents using Rational Requisite Pro.
• Provided project manager with regular status updates assisting the overall projectmanagement initiative.
• Contributed ideas towards building the company's corebusinessand marketing plan; implemented them into thebusinessand functional requirements of the platform
• Conducted Previews and User Acceptance Test (UAT) sessions with the marketing team
• Work on theDataModeling, Entities and Attributes of theDatapoints and Templates. Prepared interview questionnaires for the clients to gather requirements and prepared Functional Specifications and User Requirements.
• Involved in gathering requirements for creating web services supporting the SOA effort
• Worked with the technical team to ensure that thedatacollected could be sent across the web services via the API to Pershing.
• Worked on Demandware and Salesforce Commerce Cloud.
• These specifications included UML-based use case models and activity diagrams, and usability analysis/user interface specification including wireframes and usability analysis.
• Prepared for each sprint, ensuring all stories are fully defined with user journeys, user stories
• Developedbusinessrequirements document (BRD), User stories, User requirements and functional requirements.
• Prepared Use Case Models based onBusinessRequirement documentation gatheird through interaction with users.
• Designing screen mock-ups (user journey) using visual design to define functionality region of the page and leading (IA track) Internet application track
• Prepared Flow Diagrams, Sequential Diagrams in MS Visio.
• Conducted JAD Sessions for understanding the workflow.
• Used DOORS for writingbusinessrequirements and functional specs.
• Used Smart Identification to distinguish Objects that are difficult to identify by using default identification
• Analyzed test planningdatausing reports and graphs generated in Mercury Quality Center