Professional Summary

Technical, Strategy driven business analyst with over 15 years as a Business Analyst in developing dynamic E-Commerce websites for Small Business, Middle Market, and Government agencies. Technology Business Analysis experience includes using agile methodologies. Solid expertise in the development and implementation of programs and procedures to maintain and improve organizational effectiveness in all aspects of enterprise project planning. My strengths are strategy, integration, rapid collection and assessment of information, adaptability-flexibility, gentle command, and relating to others. By nature people find me enthusiastic and entrepreneurial, with an attention to detail in envisioning, creating, carrying projects to completion, and motivating groups to success. As a Business Analyst did requirements gathering for software development projects, created scope documents, created design documents for entire website during the software development life cycle SDLC . Comfortable in establishing and directing diverse business, operations, compliance, infrastructure, and information technology project teams. Had leadership role to formulate and develop the marketing plan for the client to align with their marketing and product strategies. Meet with clients to finalize content, color, page formatting, page buttons, etc. Utilize keyword tools to provide analysis for best keyword usage for the site, content and menus for improved search performance. Analyzing website data and optimizing e-commerce websites. Additionally business publish, engage, connect and understand audiences through innovative digital marketing strategies using Social Media. Possess over 10 years experience prior Technology Developer and business analysis expertise in Banking, Credit Card, Loans, Insurance, Healthcare, Financial, Manufacturing Industries.

Professional Employment History

BUSINESS ANALYST SOFTWARE DEVELOPMENT

Confidential

• Company is an information technology company with services which included Computer Consulting, Software Development, Internet, Project Management, Advertising/Marketing and Staffing support.
• As Business Analyst for ACES of Jacksonville, Inc. providing direction and set objectives and priorities by establishing goals for all projects and Business Analyst within the company. In consultation with those involved, establish target dates for accomplishing goals, giving emphasis to order of importance. Plan, forecast, develop and obtain approval on plans for the organization while ensuring alignment with overarching organizational strategy. Develop system of management controls to highlight problems, prevent losses, and provide timely information to key decision-makers. As Business Analyst duties included managing a team of developers and architects to produce customized websites for clients. I was responsible for Requirements Gathering, Technical Solution Design, managing and tracking project deliverables, create and execute QA Test Plans, and implementation of product.
• Additional Duties: Business Analysis, Systems Analysis, Research/Analysis, Content Development, Design Work, Scope Documents, Developed Keywords, Analytical, Conceptual Design, QA Tester, Implementation, Email / Server Management. Set goals for business to Establish Identity, Branding, and promote business both locally and nationally. Developed Advertising and Marketing Strategy which includes Market Research, Developing an Integrated Marketing Plan to Execute the Plan and Assessing the results. Develop, create, present and facilitate presentations. Did QA testing of websites to ensure test matrix, testing custom upgrade software and solutions. Business publish, engage, connect and understand audiences through innovative digital marketing strategies through Social Media using : Search Engine Optimization SEO : Drive visitors to your business through organic, online search.
• Social Media Marketing SMM : Engage with your audience and open your business up to the vast social media world with Face book, Twitter, LinkedIn and more.
• Search Engine Marketing SEM : Promote your website to your audience with specific ads based on keyword searches, geographic, and demographic targeting.

Confidential

Provide IT Project management Research, Plan, facilitate presentation to client technical staff. Business analysis, requirements gathering, develop scope documents, QA Testing. Plan, budget, track, estimate and monitor project thru SDLC. SEO, SMM, SEM strategies. Project completed on time and within budget.

Confidential

Provide IT Project management Research, Plan, facilitate presentation to affiliates technical staff web-service partners. Rendered detailed analysts, requirements gathering, scope document, comprehensive testing. Plan and release management phases across multiple tiers, web, mainframe, client-server, database, security, data warehouse areas. Plan, budget, track, estimate and monitor project thru SDLC. Issues/enhancement strategy planning, SEO, SMM, SEM strategies. Technical Solution Design, managing and tracking project deliverables, create and execute QA Test Plans, and implementation of product. Analyzing website data and optimizing e-commerce websites. Project completed on time and within budget.

Confidential

Provide IT Project management Research, Plan, facilitate presentation to technical staff . Rendered detailed analysts, requirements gathering, scope document, comprehensive testing. Plan, budget, track, estimate and monitor project thru SDLC. SEO, SEM strategies.

Confidential

Provide IT Project management Research, Plan, facilitate presentation to technical staff. Rendered detailed analysts, requirements gathering, scope document, comprehensive testing. Plan, Budget, track, estimate and monitor project thru SDLC. Issues/enhancement strategy planning, SEO, SMM, SEM strategies.