SUMMARY:

• Accomplished Professional with a comprehensive background in Information Technology, Ecommerce, Business Analysis, Systems Analysis, and Project Management.
• 10+ years of experience with requirement elicitation, facilitating JAD sessions, requirements gathering, design documentation, gap analysis, risk assessment/mitigation factors, traceability matrix, and escalation procedures,
• Strong experience with various project life cycle and SDLC methodologies including Agile, and Waterfall, RUP, RAD, Waterfall, Scrum and Six - Sigma.
• Collaborates effectively with executives, vendors, clients, technical experts, and staff.
• 4+ Years of CRM Experience mainly in SalesForce SFDC area as a business and data analyst for Sales Cloud, Marketing Cloud, Community Cloud, and Lightning.
• Experienced in documenting and presenting scope, plans, financials, process flows, issues, risk, set priorities, goals & expectations.
• Collaborates effectively with SMEs, Stakeholders,, vendors, clients, technical experts, and other project staff.
• Have good knowledge of various tools including Jira, Confluence, MS Project, Smartsheet, Confluence, MS Office, as well as CRM tools including Salesforce.
• Proficient in Creating / propose marketing plans for future releases and follow-up
• Builds, maintains and monitors user databases as applicable for individual digital channels.
• Excellent data analysis and management skills including MS SQL and other relational database.
• 7+ years of Manages communication with external Clients / marketing digital vendors and responds or coordinates response to marketing requests. Collaborates with internal and external department team members to successfully execute all marketing and advertising initiatives.
• Effectively manage and drive on-going optimization ofCRM programs (Salesforce Sales cloud/Marketing /Community clouds, Google Analytics etc.) to drive continued growth and improvement in retention and loyalty.
• Excellent written and oral communication skills as well detail oriented.

TECHNICAL EXPERIENCE:

Reporting / Analytics Tools: Cognos, Tableau, SaaS, Salesforce CRM, Google Analytics

Other Tools: Microsoft Office

Database Systems: Microsoft SQL and Oracle

PROFESSIONAL EXPERIENCE:

Confidential

Senior Business Analyst / Project Manager

Responsibilities:

• Work with Business/Users to define and analyze project scope/requirements as well as lead/facilitate joint application design sessions with users and IT staff while working on multiple projects and product enhancements.
• Develop and Maintain relationships with salesforce business users, providing support and designing solutions to meet business process requirements.
• Develop project charter, project plans, project schedule, contingency plan and related project management artifacts.
• Provide analysis for the implementation of Salesforce.com solution using best practices in the areas of approvals, workflows, product configurators, custom Price Books, commission tools, dashboards, attainment, contest pages, Visual Force improvements, etc., for sales and service clouds and partner community.
• Document Analysis and design deliverables - Business processes (as is and to be), project requirements, Traceability Matrix, Business Rules, UI flows, Wireframes, use cases, functional specifications, data dictionary, content inventory
• Work with Development team, Operations, Quality Assurance Testers and the Trainer, knowledge transfer of requirements, and assist with
• Work with project team to research problems and find and implement solutions
• Work on data analysis, Modeling, flow diagrams and Data Integration.
• Project communications including status, risks, issues, escalation, and update smart sheets as well as related status reports.

Confidential

Business Analyst / Data / Systems Analyst

Responsibilities:

• Analyze and document Salesforce business requirements, process / Data mapping and communicate with the SMEs, Developers, Design and the QA teams.
• Help discover business problems, gather and document requirement, and recommend solutions within the SFDC Framework.
• Manage and develop business cases, use cases, use case diagrams, and process/data flow diagrams using Agile standards.
• Also build traceability matrix from requirements to UAT to manage all requirements and related changes.
• Liaison between business and technical divisions and also coordinate all IT service delivery to the business units.
• Understand complex business problems with the ability to interpret into a business requirements document, workflows, process flows, use cases, functional/technical design documents.
• Also manage expectations among these groups regarding scope, timeline and quality of deliverables.
• Facilitated weekly meetings including Marketing and Live Operations team to allow both teams to present key data and translate into future strategies.
• Review / analyze current launch marketing plans for future releases and develop follow-up strategies.
• Create and propose annual marketing budgets based on previous campaign performance and potential opportunities

Confidential

Business Analyst / Marketing Specialist

Responsibilities:

• Conducted sales and Marketing practices for multiple industries (Health Insurance, Medical Research, and telemarketing management) looking receive new potential clients that would appreciate our services.
• Also helped to develop, execute, and monitor marketing programs across a variety of channels.
• Analyzed trends to help define the organization's marketing strategy and providing advice as to how to best reach the target market.
• Responsible for the business analysis including the Facilitation of JAD sessions, requirement elicitation, document user requirements; write system specifications, and documentation of current/future business process for the EFT Systems.
• Manage and develop business cases, use cases, use case diagrams, and process/data flow diagrams using RUP/Agile standards.
• Helped with the coordination of events such as trade shows or conferences. with external agencies and vendors to execute marketing programs. analyzed and reported on the performance and efficiency of campaigns.
• In addition to organizing and protecting various data systems, I had the following duties and responsibilities:
• Identifying necessary software and hardware needs
• Developing and implementing the latest security procedures and protocols for data management
• Creating protocols for the retrieval and analysis of ongoing data storage
• Troubleshooting any data-related problems
• Overseeing and managing a team in the day-to-day use of data systems