SUMMARY:

• 13 years as a systems and business analyst and business lead at Fortune 100 companies selecting, implementing and integrating enterprise content management systems and ecommerce infrastructures
• 8 years as an Agile SDLC product owner, scrum master, iteration/sprint manager
• Selected and deployed content management systems for six Fortune 100 companies, including Macys
• Proven history leading mixed contractor/client project teams on successful enterprise - level content and ecommerce projects and multi-channel marketing, ecommerce, and brand advertising programs for leading brands
• Dynamic and results-oriented, with a positive attitude and solid work ethic. Expert problem-solver continuously seeking better ways to service, sell and operate
• Specializing in user-centric ecommerce and content systems for web and mobile

PROFESSIONAL EXPERIENCE:

Sr. Business Analyst

Confidential, San Francisco

Responsibilities:

• Client: Franklin Templeton Project: Rebranding Scope: 65 US and international sites Role: Business analyst
• Client: Clorox Project: CMS re-platform Scope: cloroxprofessional.com Role: Business lead, business analyst, iteration manager
• Client: Comrade Project: Clorox technology assessment Scope: cloroxprofessional.com Role: CMS SME
• Client: Razorfish Project: HTC One Debut Scope: Web and Mobile sites and apps Role: Business analyst
• Client: ThoughtMatrix Project: Bank of the West CMS replatform Scope: CMS for bankofthewest.com Role: Business analyst
• Client: ThoughtMatrix Project: LinkedIn CMS re-platform Scope: CMS for linkedin.com Role: Business analyst
• Client: Bio-Rad Project: Creative Review Process Automation Scope: US and international creative design Role: Business analysis, business architecture
• Client: Bio Rad Project: Translation vendor/CMS Integration Scope: 21 US and international sites Role: Business analysis, project management, product management
• Client: Bio Rad Project: Translation vendor selection Scope: RFP for $1M/yr in services Role: Business analysis, project management
• Supported Adobe Experience Manager and Adobe Marketing Cloud (CQ5 and Omniture), Oracle ATG Commerce Suite (ATG Dynamo), Akamai, Endeca, CDNs, HP Autonomy TeamSite and MediaBin, MS Dynamics, Salesforce CRM, Concrete CMS, Drupal, Wordpress, Magento

Sr. Business Analyst

Confidential San Francisco

Responsibilities:

• Responsible for the CMS of macys.com, with full accountability and direct responsibility for all aspects of analysis and design of its implementation, operation, and supporting processes and tools. Direct involvement in all aspects of the CMS’ development, operations, and strategic planning in support of multi-channel and customer experience strategies
• Business Lead of the RFP project that selected and launched the CMS for Macys.com and Bloomingdales.com
• Selected and launched the digital proofing solution used by over 400 employees and vendors
• Authored all CMS business requirements and use cases/stories
• Business analysis for ecommerce platform build, integration, and launch
• Supported Autonomy TeamSite versions 6.7.1, 7.1, Infor Epiphany CRM, Akamai, OpenText Artesia, WebSphere ecommerce

Sr. Business Analyst

Confidential San Francisco

Responsibilities:

• Business analyst for Account Summary Redesign project
• Authored all business requirements and use cases
• Designed taxonomy, data schema, workflow and XML templates for the two largest wellsfargo.com customer experience projects
• Vendor evaluation for XML authoring and management tool
• Software license and service contract analysis and negotiation
• Designed and implemented a new content team project management methodology
• Documentum 6 Web Content Management, MS SharePoint, PeopleSoft CRM

Sr. Business Manager

Confidential San Ramon

Responsibilities:

• Performed business analysis, information architecture supporting TeamSite CMS development and operations
• Wrote business requirements and use cases/stories
• Performed content management
• Project Lead on integration of ATT Wireless.com and Cingular.com content with SBC.com and merge of SBC.com content with Confidential
• Proposed ETL procedure and templates adopted for site SBC/ATT site merge
• Interwoven TeamSite, Vignette, MS SharePoint, internationalization vendor integration, email vendor integration, Salesforce CRM

Sr. Business Analyst

Confidential San Francisco

Responsibilities:

• Project lead, intranet portal, content management project
• Conducted vendor evaluation which selected SharePoint for enterprise content and portal management, wrote business requirements and use cases
• SharePoint product manager, provided support and training to the enterprise
• Designed the enterprise portal information architecture and taxonomy
• Software license and service contract analysis and negotiation
• Established client documentation best practices
• Designed and maintained document management system and policies that lead to SysTrust certification
• Supported MS SharePoint, Rational ClearCase

Sr. Business Analyst

Confidential San Francisco

Responsibilities:

• Lead team that selected the CMS supporting over twenty client ecommerce sites
• CMS product manager, responsible for CMS roadmap
• Created all TeamSite business requirements and use cases
• Lead content integration of Kmart's 3,500 retail kiosks with their BlueLight.com ecommerce site. Lead migration of Best Buy's seven web sites to our content management platform. Lead content migration of an acquisition’s fifteen customers to our content platform.
• Managed critical content releases for all client websites
• Authored sales proposals in response to RFPs that landed six contacts totaling $6M, and marketing collateral
• Supported Interwoven TeamSite, ATG Dynamo, Siebel CRM

Project LeadP

Confidential Pleasanton

Responsibilities:

• Lead team that selected and launched the enterprise CMS
• Authored CMS business requirements and use cases
• Designed content information architecture and workflows
• Authored and maintained application specifications, guides, release notes
• Authored marketing copy, created corporate tagline
• Supported Documentum Web Content Management, Document Management systems

Business Analyst Independent Consultant

San Francisco

Responsibilities:

• Authored content, and technology strategy and business analysis to Digital Integrity, e-Logicity, and Productopia.com