SUMMARY

• 7 years experience in the field of ecommerce with focus on requirement gathering, business modeling, technical documentation, software validation and web application services.
• Experience with different payment gateways (Pro PayPal, Authorize.net) for e - commerce solutions and documentations.
• Comprehensive experience of analyzing and testing website pages, shopping cart, check-out process, shipping process and online support.
• Experince in designing placeholders for ads and integrate with ad-exchanges. Shopping carts, site themes and payment gateways in CMS like Drupal, Joomla, ATG and self-hosted websites.
• Knowledge and experience with multiple Agile frameworks and patterns (Scrum, XP, Kanban etc.)
• Experience creating workflows, fields and other project components in Jira.
• Extensive experience with eCommerce applications; Hands on experience with Oracle/ATG, Endeca, WebSphere Commerce.
• Experienced with B2B, B2C, CRM business applications by using CMS for web editing.
• Experience in Joint Application Development (JAD) sessions with business users, business system analysts, SMEs and QA team.
• Expertise in understanding of software Development Life Cycle (SDLC) and Software Testing Life Cycle (STLC), methodologies like Waterfall and Rational Unified Process (RUP).
• Experience in E-commerce solution using Hybris E-Commerce in configuring product list, order management, store locator, web store, Cron jobs, tax calculation, promotions, shopping cart, checkout flow, payment methods.
• Experience in SQL queries for creating database, Data Mapping Document, data modeling, and ETL.
• Experience in hybris 5.x e-commerce platform - data modeling, hmc, cockpits, workflow, cronjobs, payment integration, impex and WCMS.
• Experience modeling noledge using UML (Use Cases, Sequence Diagrams, Activity Diagrams, etc.).
• Highly proficient in working with database integrating experience. Worked on analyzing data needs, identifying relational databases and coordinating the modeling.
• Experience in analyzing overall site usage, Site traffic analysis by Google analytic, Analyze conversion rates, Analyze page views, bounce and exit rate.
• Excellent technical wiring skills to create Business Requirements Document (BRD), Functional Document, Non-functional Requirements Document.
• Experience in conducting UAT and documentation of test cases. Familiar in designing and development manual and automation test cases and test scripts using Test Director 7.6.
• Having good administration experience in maintaining atlassian products like JIRA, Confluence, Fisheye etc.
• Identified use cases and BRD and FRD documentation language from these requirements
• Expert in SEO website optimization, E-commerce Logistics and conducting online marketing campaigns by using Microsoft Ad Center, Google Analytics and Facebook Ads.
• Expertise in utilizing e-commerce tools such as ATG to facilitate site improvement recommendation to increase sales and Omni Channel strategies and Price Optimization.
• Experience to use analytical tools such as Google Analytics for reporting of e-commerce conversations, engaged visitors, readers, cost of actions, bounce rate, social participation tracking and email tracking.
• Experience in developing and maneuvering website skills integrate payment gateways by using platforms like Joomla and Drupal.
• Strong in writing SQL queries and reporting the results to the business team.
• Experience performing ETL process, Data Extraction, Data Cleansing, Data Mapping, Normalization, Transforming, and Data Loading from source to Data Warehouse.
• Excellent conceptual and working noledge of System Development Lifecycle, RUP, Waterfall and Agile Scrum.
• Excellent facilitation skills in conducting surveys, questionnaires, interviews, prototyping, brainstorm and JAD session.
• Highly motivated team player with excellent Interpersonal Skills, Proven Communication, Organizational, Analytical, Presentation Skills, and Leadership Qualities.
• Strong Analytical and Problem Solving skills, Multi-Tasking abilities, with proven experience in utilizing people and process noledge to assist enterprises in making critical decision.

PROFESSIONAL EXPERIENCE

Sr. Business Analyst

Confidential, Union, NJ

Responsibilities:

• Monitored, analyzed and reported performance of website utilizing site analytic tools such as Google Analytics and Omniture, mainly focused on key business metrics dat drive the business including traffic drivers, site sales, conversion, site experience, site functionality, etc.
• Provided analytic support to measure performance of efforts in Ecommerce team as well as Merchandising, Creative, and Brand Marketing teams. Assisted end-users in identifying key performance indicators for their areas and proactively share noledge and learnings.
• Maintained daily/weekly dashboards and supported the creation and on-going maintenance of daily and weekly KPIs.
• Gatheird and analyzed customer feedback to inform the enhancement of product, website, and functions.
• Managed appropriate Scrum of Scrum sessions across enterprise agile teams to establish inter dependencies and eliminate any significant roadblocks.
• Implemented new JIRA workflows for the QA teams and worked on Splitting JIRA servers configuration.
• Conducting assessments on Scrum Teams on their agile maturity to increase their agile awareness.
• Gatheird requirements and architectedSOAsolution to build services for end user to access & pay bill online.
• Updated Agile tracking systems to provide transparency on product and sprint backlogs.
• Able to create complex JIRA workflows including project workflows, screen schemes, permission scheme and notification schemes in JIRA.
• Responsible to develop and manage project documents including: request for proposals, business requirements documents (BRD), functional requirements, Data Flow Diagrams, Use Cases, Product backlog, User Stories, Test Plans and Test Cases.
• Prepare, post, and review monthly journal entries of income, expenses, liabilities and cash to the general ledger for Retail, Partner shops, Ecommerce and International Ecommerce business units for month end close.
• Collected,analyzed and reported on Retail Banking sales performance data.
• Developed technical specifications for projects by collaborating with business sponsors and stakeholders.
• Worked with various teams on Setting new JIRA & Confluence instances for new teams.
• Modified onboarding process to create welcome notification in JIRA to new customers in order to provide escalation list and account information prior to service activation.
• Hands on Hybris Omni commerce Suite, Hybris Management Console (HMC), Hybris Admin Console (HAC), WCMS Cockpit, CS Cockpit and Product Cockpit.
• Management of Retail Merchandising, Sales Audit, Financials, Inventory, Payroll and POS systems for multi store locations and back office.
• Manage execution of e-commerce enhancements, site refreshes and web content for two storefronts via ATG CMS.
• Involved in end to end designing and development for on-going implementation of Hybris ecommerce platform.
• Increased monthly profits by tracking vendor statements and retail reports to take actions on improvingoperations, such as keeping strict inventory control.
• Determined data sources, created data decomposition diagrams, composed data flow diagrams and documented the process.
• Creating JIRA and Confluence training guide, user guide and admin guide.
• Participated in weekly staff and Analyst/Dev Meetings. Reviewed and analyzed variety of forms, documents (RT or Approach Framework) reports, data output, and record-keeping requirement to identify any questions or requirements POS team TEMPhas.
• Used Google Analytics to analyze website usage, page views, traffic and exit to find out popular products and the reason of potential customers abandon shopping carts.
• Implemented Authorize.net and PayPal Pro to improve payment gateways and simplified customer registry process to make check out process easier.
• Engaged in generating and prioritizing the Sprint Backlogs in Rally Scrum Sprint Planning Sessions, conducted Sprint Retrospectives and Reviews, shared metrics to identify and implement improvements.
• Worked with system testers, developer leads and managers to conduct UAT. Reviewed requirements of the project, status of testing and unsolved issues

Business Analyst

Confidential, Auburn, WA

Responsibilities:

• Defined the entire Omni-channel strategy based on project goals with concerned stakeholders and amplify the details consisting of order management and fulfillment.
• Responsible for conducting detailed analysis Google Analytics and making actionable recommendation according to the data.
• Designed online customer survey and analyzed data to improve the design and content of the website.
• Created DevOps demand workflow model which include teams remaining aligned via request, prioritization, stand-up, scrum, backlog grooming and retrospective meetings.
• Performed backup and recovery procedures usingUNIXcommand line to ensure file system and data recovery and continuity of operations.
• Maintained records and statistical information for E-Commerce managers, E-Commerce personnel, other departments and outside vendors.
• Developed and maintained Service Oriented Architecture (SOA) governance process costing models and metrics ensuring architecture compliance.
• Partnered with other Scrum Masters to encourage cross-team sharing and coaching of Agile and Scrum practices, as well as one on one mentoring
• Worked on overall Hybris architecture, Impex's, Cron jobs and out of box features implementation.
• Implemented and followed Agile ScrumDevOpsmethodology within the cross functional team of business-specific IT specialists, QA and development engineers.
• Responsible for assisting Windows andUNIXendusers with all server issues.
• Conducted Agile boot camps to various sections of the organization.
• Able to create complex JIRA workflows including project workflows, screen schemes, permission scheme and notification schemes in JIRA.
• Conducted JAD Session and project meetings with management, SME, vendors and other stakeholders.
• Responsible for metadata management & customization of different layers of Hybris E-Commerce product.
• Responsible for understanding client business needs for Consumer Retail/On-line Shopping Experience (Registration, Order Management, Categories/Genre, Products/Bundles, and Policies.
• Involved in development of Hybris and SOLR Integration.
• Wrote Business Requirements Specifications and integrate them into System Requirement Specifications.
• Developed scripts to move files and data, usingPerl, Shell, BAT, SQL Loader and AWK.
• Analyzed all the Drupal platform based application such as product catalog, search button and created relative documents for them.
• Assisted in managing content and driving targeted traffic to the website by using SEO.
• Worked on Data Hub to integrate with different Legacy systems to feed data to Hybris.
• Gatheird requirements to customize ATG provided solutions, services, and ongoing guidance to power a more relevant and personal e-commerce.
• Created Use Cases using UML and managed entire functional requirements lifecycle using RUP.
• Generated scripts for effective integration of JIRA applications with other tools.
• Analyzed all targeted E-commerce activities and business processes weekly, and documented all the difficulties and obstacles dat users faced during the process.
• Collaborated with data analyst team to design the model and created data mapping documents.
• Helped test team to identify the system bugs, and assigned the bugs to appropriate developers for fix.
• Developed custom reports and deployed them on server using SQL Server Reporting Services.
• Maintained and monitored project progress and status through MS Project. Submitted periodic status reports to the Project Manager in order to serve as the team's assessment of the project and its schedule.

Business Analyst

Confidential, New York, NY

Responsibilities:

• Implemented Google API's into websites, such as Google Maps, YouTube videos, and Google Searches.
• Extensive experience in developing and maneuvering website skins integrate payment gateways by using platforms like Joomla & Drupal.
• Developed and maintainedUnixshell scripts used to gather network information and monitor the systems
• Skilled in employing E-commerce tools including ATG Ecommerce, Adobe Online Marketing Suite, and WebSphere Commerce and to improve site performance, providing solutions to supplement sales strategies, price optimization and developing Predictive Analytics solutions.
• Maintained product backlog for agile development teams and coordinated projects across the business Developed and maintained project metrics including team velocity, project estimation, and burn down charts.
• Developed weekly agile metrics reports and dashboards for senior management including capacity tracking, task burn-downs, story burn-ups, and velocity metrics.
• Implemented the Extensions, used Templates and working with Hybris Components.
• Usage of ATG platform including repositories and RQL to build an e-commerce site.
• Employed analytical tools including Google Analytics to report key e-commerce performance indicators, conversion rate, and social media and email marketing performance, bounce rate, checkout and purchasing behavior, etc.
• Highly skilled in writing Business Requirements Documents (BRD), Functional Requirements Documents (FRD), Request for Proposals (RFP), Statement of Work (SOW).
• Performed various certificate generation and installation procedures in Hybris C4C and HCI for successful data transfer.
• Worked on SEO website optimization, E-commerce Logistics (Omni-Channel) and implementing integrated online marketing initiatives by using Microsoft Ad Center, Google Analytics and Facebook Ads.
• Understanding and experienced in different website payment gateways / systems implementation (Link Point, PayPal and Authorize.net.).
• Experience of content management system for e-commerce like WordPress, Open cart and ATG.
• Responsible for integrating ERP, Payment gateway, Tax System to Hybris as a part of ecommerce systems.
• Highly skilled in conducting GAP and SWOT analysis for products and systems.
• Established JAD sessions to elicit and elaborate system requirements, developed architectural solutions and applications to meet business requirements; resolved open issues and change requests.
• Worked on JIRA customization - Issue Schemes, Workflow Schemes, Field Configuration Schemes, Screen Schemes, Permission Schemes, Notification Schemes.
• Extensive experience in creating test plan, test case, and test scripts in QC based on Business Requirement Documentation.
• In charge in maintaining Test Matrix, Traceability Matrix and implementing Unit Testing.
• Developed various UML diagrams such as Use Case Analysis, Sequence Diagrams and Activity Diagrams to communicate with developers.
• Created ER diagrams and class diagrams used SQL queries to manage data in Oracle.
• Managed products based on productivity metrics and applied business strategies according to products' position in the website in order to increase sales.

Business Analyst

Confidential, Dallas, TX

Responsibilities:

• Conducted JAD sessions with different functions including Business, Operations and IT to identify, analyze and validate business requirements in the form of user stories to produce, amend and/or review business and functional specifications for any new or existing technology applications.
• Identified and interviewed key stakeholders to engage with the internal and external Subject Matter Experts (SMEs).
• Developed frameworks using data driven and page object modeldesignpatternin order to automate web.
• Responsible for gathering and analyzing business requirements for development of business rules for investment /Retail banking, Credit risk, Capital Reserves and other business units.
• Successfully guided two cross-functional development teams through transition from waterfall to Agile development.
• Created Business Requirements Document (BRD) and User Stories.
• Identified and presented related and relevant dependencies and potential risks to the completion of the sprints including resources, costs and systems.
• Analyzed and created reports, as well as gatheird data from credible sources to support and enhance Omni-channel initiatives and performances. Prepared data information for projects, team meeting, Power-Point presentations and ad hoc requests.
• Constantly and consistently engaged in various e-commerce initiatives such as, custom application development and front to end features of the e-commerce platform. Assisted in upgrades to the legacy platform as well as developed new functions and features for existing retail clients.
• Prepared projects, dashboards, reports and questions for all JIRA related services.
• Utilized UML in behavioral, structural and architectural modeling - in creating Use Case, Activity, Class and Sequence diagrams.
• Tested GUI and functionality on various OS including, Windows, and Android and iOS platforms using VMWare to identify software defects.
• Ensured dat the website was compatible with online analytical tools as Google Analytics and Omniture.
• Maintained the product catalogs, search and navigation, search engine optimization (SEO), Business Intelligence (BI) and personalization, etc.
• Generated transactional reports by using SQL server tan further used those reports for process gap analysis which lead to the re-engineering of the existing transactions involved between Order routing and Payment Hub.
• Created SQL queries in SQL Developer and managed the database and assisted in making Data warehouse and managing Data profiling.