SUMMARY

• An enthusiastic business professional seeking a position that allows me to combine my top notch analytical skills with my superior attention to detail and interpersonal skills to help advance the goals of the company.
• Over Three years of Strong experience in Web Analytics, Data Analysis, Market Intelligence, Adobe Analytics, Digital Marketing and Strategy, Paid Search Advertising, Search Engine Optimization and Reporting, Webtrends, Content Management, Tag Management, Ad Operations, Dreamweaver, A/B Testing and in setting up digital KPI’s.
• Individually Qualified and Certified in Google Analytics and Google AdWords.
• Extensive experience in Web analytics implementation - including Google Analytics and Adobe Analytics/SiteCatalyst.
• Skilled in Omniture Site Catalyst v15, Satellite & Google Tag Management, WebCEO, SEO Powersuite (Seo Spyglass, Link Assistant)
• Experience with MS Project to manage, schedule deadlines, resources, collaborate with different teams and analyze project information.
• Advanced MS Excel skills. Extensive Experience in VBA, vlookup, pivot tables, filtering, conditional formatting etc. Highly proficient in MS Office.
• Good analytical skills and understanding of the need of the Business and Stakeholders and ability to translate them into functional/technical requirements.
• Extensive experience in Analyzing data in response to channel marketing initiatives and studying marketing data to identify Trends and Patterns. Demonstrated experience in transforming raw data into meaningful information.
• In depth knowledge of Software Development Life Cycle (SDLC) and experience in management of requirements throughout SDLC and project methodologies including Waterfall and Agile.
• Proficient at preparing Business Requirement documents (BRD), Functional Requirement Documents (FRD), Software Requirements Specifications (SRS), defining project plans, and delivering project status report.
• Strong experience in data entry, preparing graphs, and presentations, conducting extensive research and illustrating data using spreadsheets and other graphical softwares.
• Extensive knowledge in Data Collection, Statistics, Analysis and Evaluation, analytical problem solving, decision making, and interpersonal skills with ability to interact with individuals at all levels.
• Strong SQL and SSRS Knowledge and Wide experience in working on SAS, MATLAB, SPSS.
• Facilitated requirement gathering sessions in collaboration with product management, business stakeholders and IT.
• Sound proficiency in analyzing and creating Use Cases diagram, Activity diagram, Data flow diagrams, Business Flow Diagrams using MS Visio.
• Strong analytical, and problem- solving skills with particular emphasis on clear, detailed Business Requirements and Functional Specifications, as well as reports for management.
• Possess very good organizational skills, with the ability to multi-task and deal with shifting priorities. Adept in learning new technologies and quickly adapting to new environment.

PROFESSIONAL EXPERIENCE

Business Analyst

Confidential, Plano, TX

Responsibilities:

• Worked on an In-house project on a remote basis for implementing Adobe Analytics.
• Worked with business partners to develop Adobe Analytics implementation solutions for new and existing sites/sections to meet reporting needs.
• Developed, improved internal processes, standards, and documentation for Adobe Analytics (formerly SiteCatalyst) implementations on multiple sites, including mobile apps, context data, processing rules, Ensighten tag management.
• Prepared Adobe Analytics implementation documentation for developers; validated implementations
• Collaborated with Digital Strategy, Usability Architect, and Technology Lead to prepare project documentation and clearly communicated goals and areas of opportunity to management..
• Collected Business Requirements & converted to Functional Requirements in Facets Platform.
• Responsible for developing and maintaining project documentation e.g., Business, Functional, and Use Case specifications documents and project business cases.
• Defined technical requirements for site enhancements that maximize ROI and increased rank of natural search results listings.
• Drove inbound link growth and engaged with site partners / vendors to optimize traffic
• Generated and scheduled ad hoc Adobe Analytics reports in UI, Report Builder, Data Warehouse, Discover.
• Worked on Website Tagging and Testing and Data validation. Omniture Sitecatalyst variable planning including evars, props, events.
• Triage existing Adobe Analytics implementation issues and develop solutions to maximize data consistency
• Created and maintained Omniture SiteCatalyst JavaScript tags and plugins.
• Worked on Web Content Management System to capture, record and manage data for the website.
• Used Coremetrics tagging extensively throughout the project to capture data for analytics and to track various marketing campaigns.
• Managed the overall software development lifecycle, including daily standups with the engineering team, meetings with designers, and oversight of quality assurance
• Used Google Algorithms like Panda, Penguin, Hummingbird and the latest Google Pigeon to improve rankings for in depth and fresh content.
• Trained other BA’s in use and interpretation of SiteCatalyst reports and in web analytics best practices

Business/Functional Analyst

Confidential, Alpharetta, GA

Responsibilities:

• Worked on a Google Analytics Consulting Project for EY's Internal Website audittransformation.com
• Managed and prioritized website enhancements based on recommendations driven from data insights.
• Devised Digital Strategies and Roadmaps for Customer Acquisition and Engagement.
• Created, implemented and analyzed SEO strategies for increasing site traffic through organic unbranded search queries.
• Worked extensively on Marketing Analytics, Ad Operations, setting up digital KPI’s and Metrics Reporting on various levels of the project.
• Gained Strong Digital Agency experience by conducting meetings to gather requirements and clarify and document them throughout the course of the project.
• Worked widely on Adobe Analytics, Adobe Audience Manager, Adobe Omniture and Google Analytics, Marin, Kenshoo, BingAds, WordPress and Adobe Creative Suite.
• Helped create estimates and work breakdowns in conjunction with Project Manager and Technology Lead during the course of the project.
• Established a foundation for web and mobile analytics, including identifying key performance indicators, building dashboards, presenting key insights and ensuring data driven actions to improve the functioning of the website.
• Worked extensively on tagging for various campaigns and for monitoring traffic.
• Provided Solutions for the website's Search Engine Feature, Search Engine Optimization and Results Optimization.
• Developed relevant customer insights to influence program and offered strategy development in online marketing initiatives.
• Recommended best solutions for the Website Design and Alignment. Developed wireframes, site maps and content inventories
• Improved the site's functionality by implementing SOLR Search Engine which attracted fifty eight times the number of visitors and nearly two hundred times the number of visitors using the Search feature than before.
• Reduced web analytics reporting hours by 25% by creating report templates with automation and data consolidation.
• Individually Qualified and Certified in Advanced Google Analytics and Google AdWords. Indepth Knowledge of working in both extensively along with Other tools.
• Synthesized analytics requests from internal partners, adapted and prioritized based on bigger picture business problems, delivered insights and implemented recommendations.
• Worked extensively on TIBCO SPOTFIRE Analytical Reporting Tool

Confidential, Dearborn, MI

Business Analytics

Responsibilities:

• Under ‘Turning Data into Revenue’ ( Graduate Level Marketing Analytics Course ), Managed all aspects of the digital analytics implementations across all of U of M College of Business’s digital properties, including websites, social media, and mobile.
• Performed the role of Digital Marketing Consultant undertaking a massive Ad Operations project for the University bookstore’s official website. The success rate came out 25 times more than the usual.
• Two Capstone projects overseeing the technical implementation of Adobe Analytics (formerly Site Catalyst and Omniture), Dynamic Tag Management, Target, Social, and Audience Manager;
• Troubleshooting website issues and assisting with problem resolutions; serving as a thought leader and evangelist for Digital Analytics best practices and optimization methods.
• Project lead for a team of five for a Digital marketing campaign, which was a Capstone School project using Google Analytics, Adobe Analytics, Adobe Audience Manager, tracking trends and monitoring the flow of traffic, vtagging, reporting and also analyzing the conversion rate of the advertisements put on the University Website, managing analytics tags and code base for web, tablet, and mobile implementations.
• Tracked, Analyzed and Reported on a range of digital channels such as landing pages, email and social via Google WebMaster Tools/Google Analytics, LinkedIn, Excel and other tools.
• Performed Transactional and Revenue Data Analysis, Cost Benefit Analysis, Competitor Analysis, Market Share Analysis and Customer segmentation for the Jaguar in premium and luxury sports car Industry using Marketing Engineering.
• Part of a Simulation and Data Modeling Project with the Confidential . Used Simio to build a model that evaluated a company's current machining and inspection operation and investigated two potential modifications, both of which involved replacing the inspection station and its single worker with an automated inspection process. The goal was to improve system performance and eliminate errors. It was achieved with 100 replications.
• Performed Network Analysis for a Beer distributor in Detroit which resulted in using shortest distance for transportation to minimize time, distance and cost of distribution under Management Science Course.
• Created a Marketing Plan to Pitch IHemanalysis Product in a Tradeshow under Business-To-Business Marketing Course.
• Performed Sales Forecast for UMD Book Stores using Time Series Technique.
• Performed various Mini Projects on Profit Maximization and Cost Minimization for Manufacturing companies across Detroit, MI Using Excel Solver.
• Authored Research Papers on “Sponsorship in Sports” and “AmazonSupply”.

Marketing Analyst

Confidential

Responsibilities:

• Collected, standardized, enhanced and syndicated raw automotive data and delivered it in innovative ways to streamline integration into diverse applications.
• Duties included directing initiatives to merge online and offline customer activity into a data warehouse
• Worked in the development of multi-channel and multi-platform digital analytics reports;analyzing and presenting online trends and KPIs to Senior Leadership;managing vendor and contractor relationships;and serving as technical liaison between technical and business users
• Worked closely with the data analytics team to identify Market segments through Insight to build direct marketing lists.
• Lead engagements in the Digital Marketing group focused on enhancing the Adobe Insight Web Analytics solution
• Responsible for designing Strategic Plans deliverables including Market Research, Segmentation, Focus Groups, Surveys, Media Planning, Analyzing data and Objective Planning.
• Worked extensively on identifying Trends and developing Digital Marketing Strategies.
• Responsible for using CRM software to analyze customer data and devised Strategies on sales, marketing and customer service initiatives.
• Analyzed data to spot trends or assess the response to different campaigns and used analytical skills to find correlations between different types of data.
• Worked mostly on Data Strategy, Data Application and Integration. Gained extensive experience in Customer Segmentation and Data Mining. Worked on the Confidential CRM Database management.
• Analyzed business needs, created and developed new functionality to meet real time data integration that facilitated decision.
• Investigated and conducted research on key leads and trends in Sponsorship using SPSS
• Analyzed Marketing Metrics to identify cause and effect relationship
• Provided administrative support to functional areas, department managers and other staff
• Worked together with Manufacturing and Purchasing teams on various projects
• Performed a Research on Digital Marketing using Google Analytics. Conducted a secondary research using SPSS, collected information from industry associations, statisticians regarding Confidential ’s new Hybrid car model.
• Utilized Monthly Marketing and Public Relations calendar to coordinate activity with National focus
• Recommended a change in an ongoing process that resulted in a "zero-defect" project rollout
• Analyzed information flow at Confidential to identify data exchange points and integration solutions
• Evaluated demographics, prices, distribution channels and marketing outlets using Marketing Engineering software
• Managed the Quarterly Marketing Calendar and Organized two Corporate Social Responsibility events

Financial Analyst

Confidential

Responsibilities:

• Assisted the Delhi Metro Rail Project with Risk Analysis and Credit Dispensation
• Supported the CBI team to design and implement a comprehensive M&A Strategy for potential clients to meet their financial needs
• Performed Risk Analysis on various projects worth USD 100,000
• Performed Project Appraisal, Credit Dispensation and Credit Proposal
• Performed financial valuations, utilized discounted cash flow and multiple based analyses
• Assisted the Credit Department in building and using financial models
• Supported Due Diligence and Negotiations across various projects
• Assisted in numerous Projects, M&A's worth USD 500,000