SUMMARY:

• Over 12 plus years of experience working as Product Manager, Business Analyst and consultant within the Media(Pre - Production, Production and Post Production), ecommerce(B2C and B2B) and Insurance Domain(Auto). Proven success of turning new ideas into launched products through building successful cross functional teams, fostering a culture of design-driven product development and user experience innovation, and rolling up sleeves to get the details right. Successfully launched both internal and external products with yearly revenue ranging from $100,000 to $1.5 Billion. Experience building and launching digital products in USA, LatAm, and APAC countries.
• Strategic Planning and Product Management
• Product Redesign
• Business Analysis/ Requirement gathering/Scrum Master
• Market and Consumer research
• Internet and Media development
• User Experience Improvement
• Agile(Incremental/Iterative) and waterfall Methodologies
• New Product Launches

TECHNICAL SKILLS:

Tools: /Technologies: JIRA, ALM, PPM, IBM Digital Analytics, Connections, Adobe Suite, Avid, Final cut Pro, Load Runner, Visio, MS-Office, IBM WebSphere Portal, WCM, html, css, jQuery JavaScript Framework, Hibernate, Oracle Database, Angular JavaScript Framework.

PROFESSIONAL EXPERIENCE:

Confidential

Sr. Product Manager/Scrum Master

Responsibilities:

• Launched a content management tool (WCM) for the marketing teams, so that the content can be uploaded by the business teams without depending on IT and customized the content by the customer.
• Launched Box for the marketing team to collaborate and share content across the teams in USA, LatAm, UK and Japan
• Launched web portals for Retail, Reseller, Dealer, Federal, and State Channels in USA and LatAm.
• Streamlined Product Setup and created a web based portal for the Pricing teams to calculate profitability (Additional revenue of $300 million a year due to business process reengineering).
• Launched ARS, an automatic toner replacement for customers, whenever the toner goes low, we will ship the toner automatically. Either pay as you go or subscription based.
• Replaced Coremetrics and launched Google Analytics
• Launched CDP for the marketing teams so that they can reach out to the end users more efficiently and effectively.
• Launched Salesforce for sales teams, CRM tool for a better relationship with the customers.
• Launched single sign-on for external customers like Phillips 66, Volkswagen.
• Launched BPM to define the business flow of the registrations/change passwords/FAQ/Contact us.
• Facilitated Scrum events as requested or needed such as quarterly planning, Sprint planning,Sprint reviews, Sprint demos, and Sprint retrospectives.
• Facilitated daily scrum activities and metrics such as: stand-ups, updates to burn-down spreadsheets and charts, velocity and backlog reviews.
• Created project org structure including identified project team members and their roles and developed and communicated the project plan to align project members and stakeholders.
• Planned scrum implementations within the Canon.
• Created a Roadmap for the entire BISG products.
• Worked with teams both offshore (Costa Rica) and onsite.
• Facilitated user acceptance testing, Oversaw End user and documentation and involved in Product Launches.
• Started as Senior Product Manager, got promoted to Director and then AVP Digital Products.

Confidential

Product Manager Internal Products/Scrum Master

Responsibilities:

• Launched a smart routing tool that changed the cable service industry. Came up with the 1 hour service window for cable service instead of whole day appointments.
• Researched and collaborated with other project teams to identify current and future business needs
• Worked closely with Software Engineering, Design, QA and other business units to deliver releases on schedule.
• Strong in facilitating Scrum events such as Daily Stand-up, Sprint Planning, Sprint Demo, Sprint Retrospect and Backlog Refinement
• Expertise in identifying, developing, and documenting User Stories, Backlog Management, organizing workshops, requirement elicitation sessions and Agile driven ceremonies the team on the agile principles and ensuring the team is following the agile principles and scrum framework/ methodology.
• Managing the Product Backlog and Prioritizing the Sprint backlog.
• Help team in Feature grooming, Sprint planning and task prioritization.
• Gathered requirements along with BAs from stakeholders including customers, prospects, sales, and professional services consultants, and wrote detailed business requirements documents
• Worked with teams both offshore (Ukraine) and onsite.
• Maintained end-to-end process responsibility for the lifecycle of the project rollout process, from creation through implementation.
• Maintained the product backlog and was responsible to prioritize the requirements along with the business users
• Monitored Business processes in order to determine potential process and system improvements and automation opportunities.
• Prepared and submitted deployment documentation for review and approval by the Production Review Board (PRB).
• Supported deployment, pre and post UAT testing.

Confidential

Product Manager B2C Products

Responsibilities:

• Exceeded the targeted online auto policy sales by 400,000 totaling 900,000.
• Upgraded Auto Quote Purchase version 1.5 to 2.0. Averaged 70,000 auto quotes per day with first year revenue of $1.5 Billion.
• Worked closely with Software Engineering, Design, QA and other business units to deliver web/mobile releases on schedule.
• Launched a video platform for the agents to watch the demos.
• Launched mobile app called the “Pocket Agent” for the convenience of customers and agents
• Used analytics to find out the root cause of policy cancellations, which in-turn helped in retaining 50,000 customers
• Worked closely with support team, collecting feedback from the agents and customers to modify the app, providing the best customer service
• Defined product features and benefits for new and existing site functionality, including writing detailed product requirements documents.
• Worked with teams including both offshore (India) and onsite.
• Analyzed the competitive market and product landscape, user needs and wants, customer support data, technical feasibility, costs, timing, etc.
• Worked closely with Marketing to develop comprehensive product marketing plans and go-to-market strategies that include Pricing structure, product positioning, product promotion including literature, presentations and other promotional events.

Confidential

Business Consultant /News Director/Editor

Responsibilities:

• Helped students in creating business plans.
• Worked as a non Linear Editor for corporate and commercial videos
• Created promotional and marketing materials for the clients including Long Island Ducks, Nassau County Museum of Art and NYIT corporate communications

Confidential

Co-Founder

Responsibilities:

• Was successful in turning an idea into successful business
• Exceeded the targeted revenue by 125% within the first year
• Used social media as a marketing tool to reach the targeted visitors
• Involved in all phases of the software development life cycle.
• Analyzed, documented, and managed all project requirements and changes to requirements throughout the software development life cycle.
• Designed test cases and made sure that the functionality of the system was up to the satisfaction.
• Supervised all pertinent project management processes: Business processes, User Acceptance Test, Test scripts, Test results, End user, oversaw documentation.
• Worked in Pre-production, Production and Post Production
• Provided status updates to the production manager.
• Screen dailies at the end of the day to decide whether the scenes need reshoot
• Involve in the editing process to cut film and consolidate best pieces into the final product