Consultant Resume Middleton, WI - Hire IT People

SUMMARY:

A director of marketing and product development with a progressive history of revitalizing healthcare marketing, developing dynamic product strategies and improving participation in healthcare plans in the healthcare insurance sector for firms including CUNA Mutual Group, HealthPlus of Michigan and Physicians Plus Insurance Corporation. Comprehensive knowledge of managed care, market research, product development, advertising, event management and agent . Prolific collaborator and able forger of meaningful stakeholder relationships and enduring community partnerships.
Research and Development Strategic Planning / Implementation Vendor Relationships
Leadership and Development Operational Excellence Product Development
Sales and Marketing Build / Leverage Relationships Growth

PROFESSIONAL EXPERIENCE:

Confidential, Middleton, WI

Consultant

Responsibilities:

$2+ million saved by designing, implementing and managing a strategic market analysis.
Secured new and repeat business by researching market niches for a multi - national research firm to define key players, vendor relationships and substitute products and services.

Confidential, Southfield, MI

Advanced Consultant

Responsibilities:

$1 million saved in vendor-related product expenses and 20% in fee reductions achieved by re-negotiating more tightly worded vendor agreements.
Saved millions in time, money and labor by performing comprehensive project reviews resulting in closing initiatives with sup-par returns and reallocating resources to more promising alternatives.

Confidential

Director of Marketing and Product Innovation

Responsibilities:

1,000 employee subscribers retained partially by championing a strong social media presence through a YouTube channel and placement of testimonial videos, health reminders and contests.
600% ROI achieved and a 25% decrease in emergency room use accomplished by connecting with original application developers to improve and release two highly acclaimed mobile medical applications, MobileNurse and Rx Manager.
85+% of subscribers and spouses participation realized by implementing an integrated health and wellness program that based costs on participation in key wellness activities.

Confidential

Director of product development

Responsibilities:

$10 million in capital funding secured and 30% increase recorded by driving a comprehensive new business development process that established a strong sales and marketing structure to build a new product.
10,000+ members in individual health plans attracted in advance of the Affordable Care Act by creating new business and product development processes tailored for the situation.
Preserved member relationship of a majority of 20,000+ HealthPlus GM retirees by hosting seminars for GM retirees and developing communications on new plans and empathically responding to the planned discontinuation of employer funding of retiree health care plans by General Motors.
20+% improvement in the sales close achieved while serving as the interim director of sales.

Confidential

Manager, Marketing Programs

Responsibilities:

Guided a highly skilled team of marketing and sales support professionals through four ownership changes within less than two years.
$500 million worth of corporate property / casualty and bond business relationships retained by developing compelling stories when faced with the entry of a well-funded competitor into the credit union market.
Recognized with a corporate for brand revitalization and marketing of League General Insurance prior to its sale to Liberty Mutual Insurance by doubling sales leads while reducing marketing costs by 33%.
$220 million increase in assets under management achieved by leading the planning, cleanup and re-launch of an executive benefits program that avoided compliance risks.
Key contributor to assisting the field marketing division to move from last to first in new revenue generation by creating new approaches that helped gain new employee benefits sales while improving home office relationships and increasing sales production.
85% of Humana group acquired through a sale by CUNA Mutual were retained by spearheading the delivery of 26 town meetings with group clients, increasing the sales value of the business.