Data Age Business Systems Resume Profile
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Summary:
- 3 years software implementation experience CRM
- Implemented ACT, Sugar and InfusionSoft CRM Software
- Customer Project Manager for 3 full cycle CRM Implementations that were done in budget and within time line.
- Extensive experience managing all aspects of marketing communications including: direct marketing, publications, event management and audio/visual production.
- Actively studying and learning Microsoft Dynamics CRM 2013 software
- Military veteran who understands organization and structure, but also can think out of the box for creative solutions.
Professional Experience:
Marketing Director
Achievements:
- Webinars
- Email campaigns
- Used CRM campaigns to increase lead generation/product awareness that included:
- 8 increase in sales conversions
- Year over year 15 KPI increase
- Implemented marketing campaigns that resulted in:
- Customer side Project Manager forInfusionSoft CRM Implementation
- Microsoft Dynamics CRM 2013 assessment and learning of functionality
- Trade shows
Job responsibilities:
- Maintain sales goals by overseeing all marketing efforts within the department that include:
- Campaigns/strategies
- Public relations
- Marketing communications
- Social media
- Measurement, track and analysis of campaign effectivity
- Manage campaigns from concept to implementation to insure they are on budget and ROI in on target
- Creation of technical training curriculum for customers that includes CRM integration into our software suite
Data Age Business Systems
Confidential
Achievements:
- Assisted in increasing year over year growthvia a variety of marketing campaigns.
- Decreased cost of marketing by 20 by identifying, evaluating and developing marketing strategies based on knowledge of company objectives and market trends.
- Developed, maintained and updated presentations and training material to increase usability by up to 20 .
- Produced engaging online marketing campaigns that resulted in a 33 open rate.
- Ensured company has quality web presence and managed exposure through social media including: Facebook, Twitter, Blogs and LinkedIn.
- Repackaged and reformatted more than 250 training videos and reduced support calls by 15 by creating new training videos. Increased the total number of customers to become certified by 50 .
Job responsibilities:
- Developed duplicable processes that both our internal staff and customers used.
- Standardized the brand carried through in all areas including design of collateral materials and marketing strategies for our target markets.
- Demand generation developed the strategy and managed the marketing programs that drove demand for our products to various segments prospects, customers, groups .
GPS Fleet Solutions
Confidential
Achievements:
- Introduced weekly training webinars for both staff and customers on how to better use the software
- Created company's first online training library and tech support training repair stations
- Instituted systems and processes to reduce support tickets by 300 within 3 weeks of taking over the department. Average wait time reduced from weeks to hours.
- Involved in all aspects of creating/implementing initial SUGAR CRM project for company
- Included requirement gathering, training on CRM characteristics, CRM setup, campaign generation and follow-up.
Job responsibilities:
- Supervised 4 support staff reports
- Provided support metrics
- Handled all tier 2 3 escalated support issues.
Century 21 M M Associates
Confidential
Achievements:
- Developed Real Estate starter kit for new agents entering the industry.
- Negotiated successful transactions with multiple parties
- Was a regular guest on local TV as a result of being the leading foreclosure specialist in the country's
