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Data Age Business Systems Resume Profile

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Summary:

  • 3 years software implementation experience CRM
  • Implemented ACT, Sugar and InfusionSoft CRM Software
  • Customer Project Manager for 3 full cycle CRM Implementations that were done in budget and within time line.
  • Extensive experience managing all aspects of marketing communications including: direct marketing, publications, event management and audio/visual production.
  • Actively studying and learning Microsoft Dynamics CRM 2013 software
  • Military veteran who understands organization and structure, but also can think out of the box for creative solutions.

Professional Experience:

Marketing Director

Achievements:

  • Webinars
  • Email campaigns
  • Used CRM campaigns to increase lead generation/product awareness that included:
  • 8 increase in sales conversions
  • Year over year 15 KPI increase
  • Implemented marketing campaigns that resulted in:
  • Customer side Project Manager forInfusionSoft CRM Implementation
  • Microsoft Dynamics CRM 2013 assessment and learning of functionality
  • Trade shows

Job responsibilities:

  • Maintain sales goals by overseeing all marketing efforts within the department that include:
  • Campaigns/strategies
  • Public relations
  • Marketing communications
  • Social media
  • Measurement, track and analysis of campaign effectivity
  • Manage campaigns from concept to implementation to insure they are on budget and ROI in on target
  • Creation of technical training curriculum for customers that includes CRM integration into our software suite

Data Age Business Systems

Confidential

Achievements:

  • Assisted in increasing year over year growthvia a variety of marketing campaigns.
  • Decreased cost of marketing by 20 by identifying, evaluating and developing marketing strategies based on knowledge of company objectives and market trends.
  • Developed, maintained and updated presentations and training material to increase usability by up to 20 .
  • Produced engaging online marketing campaigns that resulted in a 33 open rate.
  • Ensured company has quality web presence and managed exposure through social media including: Facebook, Twitter, Blogs and LinkedIn.
  • Repackaged and reformatted more than 250 training videos and reduced support calls by 15 by creating new training videos. Increased the total number of customers to become certified by 50 .

Job responsibilities:

  • Developed duplicable processes that both our internal staff and customers used.
  • Standardized the brand carried through in all areas including design of collateral materials and marketing strategies for our target markets.
  • Demand generation developed the strategy and managed the marketing programs that drove demand for our products to various segments prospects, customers, groups .

GPS Fleet Solutions

Confidential

Achievements:

  • Introduced weekly training webinars for both staff and customers on how to better use the software
  • Created company's first online training library and tech support training repair stations
  • Instituted systems and processes to reduce support tickets by 300 within 3 weeks of taking over the department. Average wait time reduced from weeks to hours.
  • Involved in all aspects of creating/implementing initial SUGAR CRM project for company
  • Included requirement gathering, training on CRM characteristics, CRM setup, campaign generation and follow-up.

Job responsibilities:

  • Supervised 4 support staff reports
  • Provided support metrics
  • Handled all tier 2 3 escalated support issues.

Century 21 M M Associates

Confidential

Achievements:

  • Developed Real Estate starter kit for new agents entering the industry.
  • Negotiated successful transactions with multiple parties
  • Was a regular guest on local TV as a result of being the leading foreclosure specialist in the country's

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