SUMMARY:

• A Business Analyst with over 7 years of experience in the field of Retail & Advertising Industry, Publicity and Social Media lines.
• Excellent knowledge of Business Analytics, media & E - commerce.
• In Depth understanding of the AS-IS and TO-BE business processes and experience in converting these requirements into technical specifications for preparing test plans.
• Excellent Analytical skills to understand the business process and Functionality, Requirements and to translate them to system requirement specifications.
• Knowledgeable Soft Skills Trainer has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Has extensive experience with making presentations, giving assessments and identifying soft skills needs.
• Adept at applying the most current creative visual techniques to optimize product visibility and attention. Able to work well independently and as part of an Internet business team.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Use of Facebook, Twitter and other social media networks to market specified services/products while using SWOT analysis, GAP analysis and Use Cases.
• Proficient in customizing already existing business practices, workflows, activities and deliverables. Preparing graphical depictions of use cases including Sequence diagrams, activity diagrams, use case diagrams including the business workflow.
• Proficient with Microsoft Excel, Microsoft Access, Powerpoint and understanding of Structured Query Language (SQL)

TECHNICAL SKILLS:

Programming Languages: HTML, PL/SQL & Java.

Design Tools & Languages: Microsoft Visio, Microsoft project, Toad

Project Methodologies: Rational Unified Process (RUP), UML

Business Modeling Tools: Rational Rose, MS Visio

Requirement analysis tools: Rational Requisite Pro

Defect Tracking Tools: Rational Clear Quest

Operating Systems: Windows 95/98/2000/XP/NT, UNIX

Quality Assurance Software Application: Testing Life Cycle

Testing tools: QTP

Business Applications: Microsoft Office Suite, Share Point

Databases: MS SQL Server, MS Access

PROFESSIONAL EXPERIENCE:

Confidential, NY

Sr. Business Analyst

Responsibilities:

• Responsible for research and information for the desired commercials, i.e. the location for the shoot, the themes and marketing tools.
• Identify and resolve an issue in terms of production, to avoid setbacks and gather information on the competitor using tools like Topsy, Hybris and Google analytics.
• Created and managed project templates, Use Case Project templates, requirement types and traceability relationships in Rational RequisitePro.
• A good understanding of KPI’s, UPT’s, Average Basket size/Ticket size and other retail specific skills.
• Developed various reports for user verification like Cross Tab Reports and Sub Reports, various charts and graphs like Bar chart, line graphs, and Pie charts by using Crystal Reports and exported reports into formats like PDF, HTML, Excel, Word and RTF
• Executed various test cases and use cases, PPT’s and slides.
• Performed GAP and SWOT analysis to determined best outcome for the desired project taking into account various fixed factors and variables.
• Utilized PACE to monitor and integrate different facets of project management, QA and configuration management.
• Responsible for the retail operations and functioning’s in terms of Visual Merchandising, Display and Trunk shows.
• Use of E-commerce and various other tools / applications like Facebook, LinkedIn and Whatsapp to target the audience and generate demand for the product.
• Worked on various retail management projects to determine the KPI and profit & loss.
• Developed business process models in RUP to document existing and future business processes
• Reconcile and record daily capital stock activities to ensure accurate update of the capital position and report to the senior management on a daily basis
• Derived Functional Requirement Specifications (FRS) based on User Requirement Specification (URS). Understand and articulate business requirements from user interviews and then convert requirements into technical specifications
• Evaluated business plans' viability, capital structure, and compliance with U.S. statutory requirements
• Produced IT/telecom marketing plan to expand brand awareness and market penetration of products.
• Developed rapport with clients interested in investment opportunities in emerging markets, including Africa, the Caribbean, the Middle East, the Pacific Islands, and Southeastern Europe

Environment: Windows, MS Office(MS Word, MS Excel, MS Access, MS PowerPoint, MS Visio), RUP, UML, SQL, SWOT analysis, GAP Analysis, SAS

Confidential - New York City, NY

Business Analyst

Responsibilities:

• Responsible for managing and maintaining relationships with clients as they pertained to new enhancements, GAP analysis, monthly reporting, and current expectations.
• Responsible for the gathering of requirements, from clients, completing business analysis, and writing of the Data Dictionary, Preliminary and Final Function
• Responsible for the marketing and networking of the retail merchandise and other comics through Comic Con events, Twitter, Facebook, Hybris and Google.
• Develop and manage online marketing campaigns for Marvel and similar concerns.
• Worked with various in-house publishers and printers, designing formats and creating a demand by various tools.
• Responsible for the retail management of the software process from requirements gathering, documentation, management approval, client approval, development, to testing and final presentation to the client.
• Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
• Defined program and project goals, objectives, products, services, constraints, assumptions, risks and facilitated processes by working with the project team, sponsor, and stakeholders to baseline the scope of the work and enable development of the plan.
• Conducted user interviews at both in-house and client locations.
• Responsible for the retail management in terms of marketing / advertising of the products, creating new USP’s, selling techniques, designed marketing promotions and offers to existing clients and generating new as well.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Monitored and assisted in designing and development of Use Cases, Activity Diagrams, Sequence Diagrams, OOD using UML
• Worked with different POS systems, designed retail sales analysis of a given period, worked with KPI formats in determining the profit of the organization.
• Determining the average basket / ticket size, UPT’s and the average unit value of the organization to evaluate the KPI for the period through use of POS.
• Identified, researched, investigated, analyzed, defined and documented business processes and Use Case Scenarios.
• Prepared BRD document for stakeholder
• Worked on various document related to trade execution workflow
• Worked with Portfolio Management/Accounting system and handled Corporate, Municipal, Treasury, Agencies and High Yield Traders.

Environment: Rational Rose, RUP, UML, Oracle, SQL, MS-Office, MS Project, MS Visio.

Confidential, NY

Business Analyst / Public Relations

Responsibilities:

• To inculcate PR skills and client retention through after sale service, feedback surveys, regular follow ups, etc.
• Designed and established material through interactive sessions, modules, role plays and PPT’s.
• Designed evaluations to appraise skill levels, perform mock tests to motivate and encourage the team.
• Participated in all the phases of SDLC, starting from requirements gathering, design, development, testing and implementation phase.
• Developed strategic partnerships with the business unit to develop a solid knowledge base of the business line, including the business plan, products, and process and revenue streams.
• Designed and developed Use Case Diagrams, Activity Diagrams and Data Flow Diagrams using MS Visio to define the Business Process and Data Process model.
• Provided Retail Banking customer service and along with product knowledge through PPT’s, Role plays, OJT (On job s).
• Facilitated Joint Requirement Planning (JRP) and Joint Application Development (JAD) sessions and walkthroughs between technical and regulatory teams for meeting requirements as well as solving problems.
• Developed and Executed Test Plan, Test Scripts and Test Case Document for User Acceptance Testing (UAT) based on functional and Technical Specifications.
• Actively participated in System testing, integration testing and stress testing, coordinated Quality Analyst efforts with Quality Analyst team and responsible for coordinating UAT.
• Develop detailed documentation for and testing. Train end users in job specific tasks and prepared traceability matrix from the requirements for testing purposes.

Environment: Windows, MS Office, MS Access, MS Visio, MS Project, Quality Center, Oracle Business intelligence.