SUMMARY

• Result oriented Business Analyst with about 8 years of experience working on different platforms of Ecommerce domain as an individual and a team player.
• Proficient in various CMS and CRM tools for content management, site online advertising and marketing and user management, shopping cart, payment gateways, and web based transaction center.
• Extensive knowledge in web analysis including website usage, traffic, page views, exit and bounce rates using Google Analytics and OmniChannel portal.
• Expertise in implementing Google API’s into website, such as Google Maps and Google Search.
• Extensive experience in managing multiple domain names and DNS.
• Expert in all phases of Software Development Life Cycle (SDLC) Methodologies including Agile, Waterfall and RUP.
• Strong knowledge skills in requirement gathering and preparing various documents such as Business Requirement Document (BRD), Functional Requirement Document (FRD), System Requirement Specifications (SRS), Technical Design Document (TDD), and Use Case Specifications.
• Proficient in translating business requirements into detailed specifications such as use case diagrams, class diagrams, activity diagrams, sequence diagrams, and use case document using UML.
• Proficient knowledge intest management, making test plans, using testing methodologiesfor performing UAT (user acceptance testing), System Integration Testing (SIT), regression testing, load testing, performance testing, and stress testing, and documenting test results.
• Good conceptual understanding of Data Warehousing. Comprehensive experience in complete project life cycle - Design, Development, Maintenance and Documentation of Data Warehouse, and Data Marts.
• Experienced in Requirement Traceability Matrix (RTM) to keep the stakeholders informed of the progress of the project.
• Experienced in creating automated reports from SQL and MS Access.
• Coordinated the distribution of projects with the design team (including outside vendors) and ensured consistency of design.
• Well versed in Implementing highly efficient procedures, guidelines and training manuals for better understanding of business process.

TECHNICAL SKILLS

Project Methodologies: SDLC, Agile Scrum, Rational Unified Process (RUP), Waterfall

Requirement Gathering: Document Analysis, JAD, Interviews, Prototyping, Use Cases, Storyboards, User guidelines

Project Management tools: IBM Rational Requisite Pro, Rally, iRise, JIRA, MS Project, Clear Quest

Business Modeling and UML: MS Visio

Databases: MS MYSQL Server, Oracle, MS Access

Bug Reporting Tools: Quality Center, JIRA, and Test Director

Query tools: My8 SQL, SQL Developer, TOAD

Content Management System (CMS): Drupal, Oracle ATG

Web Analytics: Google Analytics, Google Trends, Adwords, Omniture

Operating Systems: LINUX, UNIX, Windows, Android, IOS

Other tools: MS Office Suite

PROFESSIONAL EXPERIENCE

Confidential, Park Ridge, NJ

Sr. Business Analyst

Responsibilities:

• As a Team Player worked with the business stakeholders, marketing teams and legal to create a “best in class” mobile and web experience for customers.
• Conducted interview sessions and brain storming sessions with management, SME, customers, and other stakeholders for open, pending and important issues.
• Used inventory management system method for exploring and discovering Hertz add-on products to collect and use universally for customers.
• Documented business rules to analyze OmniChannel method that allowed existing members and non-members to identify themselves and presented the opportunity to access their preferences.
• Assisted with using OmniChannel to analyze page visits, traffic, calls to actions, and to make suggestions to the website design.
• Documented to implement various online payment gateways to the payment system such as O2C, Paypal pro version and Authorized.net.
• Identified users, created use cases, and developed Use Case Diagrams, Business Flow Diagrams by using MS Visio.
• Documented in enhancing the current site with new features, trouble-shooting issues sent in by the help desk or other systems through WebSphere portal.
• Stayed up to date on new industry trends as well as tracking and documenting the success of any projects that are implemented on the sites as well as on the apps.
• Reworked website navigation from WebSphere portal for car rentals.
• Reported defect findings to the Defect Tracking System using Quality Center and its modules (Requirements, Test Plan, Test lab, Defects, and Dashboard).
• Gathered all applicable metric data to prepare reports as well as contribute insightful analysis to make effective, data driven recommendations for campaign optimization and improvements across all marketing channels and upcoming marketing campaigns.

Environment: s: Rally, UML, MS Office 2010, Window XP, Windows 7, Drupal, HP Quality Center, MS Visio, Inventory Management, HTML, MS Access.

Confidential, Basking Ridge, NJ

Sr Business Analyst

Responsibilities:

• Proactively gathered and defined detailed business requirements and create requirement artifacts such as BRD, SRS, FRD and RTM .
• Analyzed data from Google Analytics such as website usage, page views, exit, traffic source and bounce rates to find popular products.
• Proposed the use of Google Analytics for online marketing with videos to capture a larger audience who love to share on social networks.
• Managed and maintained the online infrastructure, e-commerce platforms and all related technical operations of business through Site Catalyst.
• Conducted JAD sessions with management, SME (Subject matter expert), stakeholders and developing team for critical issues.
• Prioritized user stories from product backlog and helped generate release backlog and sprint backlog using Microsoft Excel.
• Assisted the Project Manager with project planning, team coordination, communication, and research collaborations.
• Identified the gaps in business and system requirements in integrating/ customizing ATG commerce suite in comparison with the legacy of Verizon.com application.
• Transition the catalog and content support teams from the legacy platform in the ATG catalog platform.
• Documented and analyzed the business process for receiving and processing customer sales based on "Opportunity to Order" and covers business-to-business (B2B) and business-to-consumer (B2C) sales.
• Used Rally software to plan and execute the project staging on different level and assisted management on analyzing reports and data.
• Facilitated meetings with developers, system analyst and testers to collaborate resource allocation and project completion using MS project.
• Created UAT for end-users and played a key role in Beta Testing to transit project smoothly to other levels.
• Helped create analysis of within site search productivity and make recommendations on improvements that can drive sales increases.
• Reported timely project accomplishments, issues and next steps to management.
• Wrote SQL queries against different databases and analyzed different reports based on company’s requirements.
• Maintained Traceability Matrix throughout the project.
• Used MS project to manage schedules, deadlines and resources and collaborate on the project.
• Developed creative ideas and improvements for site content, enhancements and site functionality

Environment: s:Agile Development, JavaScript, MYSQL 5, Java, HTML 5, MS Excel, Window XP, MS Word, Microsoft Visio, MS Outlook, .net,SQL Server, Rally, MS Visio (BPMN), UML, MS power point, MS Office, Outlook, Quality Center, Gap Analysis

Confidential, Trenton, NJ

Sr. Business Analyst

Responsibilities:

• Developed Workflow User Story Board documents that help on boarding of MVC Agency Personnel on the new System.
• Conducted efficient JAD sessions and brain storming sessions and requirement gathering workshops to define the scope that helped keep the project under timelines.
• Identify and develop Use Cases based on payment gateway that cover the Business Requirements on Licensing, registration, Fee and shopping cart.
• Modeled and analyzed business processes utilizing WebSphere Business Modeler to help business users visualize and understand processes
• Developed Business Workflow adhering to UML standards and created To-Be Process Flow diagrams in MS-Visio.
• Using iRise - Built interactive wireframes and graphical storyboards using actions, data tables, events, alternate views, styles, templates and masters.
• Communicate the UI design to the development team and work with them throughout project Modeled and analyzed business processes to help business users visualize and understand processes.
• Participated in Development and creation of test plans, test cases and test scripts for focused manual system and integration / functional testing based on Business Requirements and Functional specification documents.
• Worked with testers for functional, regression test scripts for new / changed functionality.
• Determine root cause and take appropriate action to report or resolve Document related defects and to ensure the correct level of information is included with each defect.
• Reporting of test coverage, progress and outcomes (system & integration testing (SIT) and functional testing).
• Documented web based application and home page of NJMVC
• Involved with help desk and production support to interact with NJMVC employees.
• Worked on scanning, search and retrieving documents through MySQL using php MyAdmin.

Environment: s:MS- Visio, MS Office, MS Project, IBM Rational Requisite Pro, iRise, Rational Clear Quest, Rational Functional Tester, QTP, MySQL and php MyAdmin

Confidential, Carle Place, NY

Business Analyst

Responsibilities:

• Served as a conduit between the client community and the software development team.
• Elicited requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, scenarios, and task and workflow analysis.
• Critically evaluated information gathered from multiple sources, reconciled conflicts, deconstructed high-level information into details, abstracting up from low-level information to a general understanding, and distinguished user requests from underlying essential needs.
• Documented requirement specifications according to standard templates.
• Proactively communicated and collaborated with external and internal clients to analyze information needs and functional requirements and produced functional requirements(Business Requirements Document), Use Cases, GUI, Screen and Interface designs.
• Collaborated with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance.
• Helped create analysis of within site search productivity and make recommendations on improvements that can drive sales increases
• Maintained Traceability Matrix throughout the project.
• Participated and assisted with the test team in deliverable testing and quality assurance review to ensure that all the business requirements have been satisfied
• Served as primary point of contact for back of house operations - customer service, fulfillment and production.

Environment: s:MS Word, Excel, Power Point, MS Visio, SharePoint 2007, SharePoint 2010, Serena Prototype Composer, Bugzilla,VSS, TFS,HTML, MS Outlook

Confidential, Rochelle Park, NJ

Business Analyst

Responsibilities:

• Served as a conduit between SSATB board members, staff and the software development team to facilitatemigration from Lotus notes & the development of anintegrated systemfor all SSATB employees, organization members administering tests & students, with CRM functionality.
• Elicited requirements using interviews, document analysis, requirements workshops, site visits business process descriptions, scenarios, and task and workflow analysis.
• Createdbusiness requirement document,functional specifications, use case specifications, statement of work, change request document, GUI & interface designs
• Agile methodologywas the initial approach taken based on extremely tight schedule,adoptedwaterfall methodologyto adapt to the changing scope of the dynamic project
• Created wireframes using Mock Flow& hyperlinked those in presentation to help simulate the application without writing code
• UMLto specify, visualize, and construct the artifacts of the object-oriented software-intensive system under development.
• Created Visioprocess flows, & Visio Swim lanes to represent complex interactions between the system and various categories of users
• Collaborated with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance.
• SharePoint 2007, SharePoint 2010to manage content, trained end users in SharePoint & familiarized them withOutlookto facilitate smooth integration withMicrosoft Dynamics

Environment: s: MS Word. Excel, Power Point, MS Visio,SharePoint 2007, SharePoint 2010,Mock flow TFS,MS Outlook, Microsoft Dynamics, .net, Citrix online, GoToMeeting, SQL,Agile methodology, Waterfall methodology UML

Confidential, Norwalk, CT

Jr Business Analyst

Responsibilities:

• Assisted with using Google Analytics to analyze page visits, traffic, calls to actions, and bounce rate to give suggestions to the website design.
• Defines business requirements for user experience and user interface website improvements including navigation, search, product detail pages and the checkout funnel.
• Assisted in developing website content, navigation, and merchandising strategy.
• Reworked website navigation from ERP categories to SEO optimized shopping experience.
• Assisted with adding new payment methods to the payment system.
• Ensured all products published on site for seasonal collection launches, promotions and all online events.
• Assisted with managing and maintaining the online infrastructure, e-commerce platforms and all related technical operations of business

Environment: s:MS-Office, Drupal, RUP, SDLC, Use Cases, Test Director, HTTP