Summary

• Hi. My work includes 40 companies and 60 projects, ranging in scale from 250K to 2mm
• Manage work on multiple projects and meet goals on tight deadlines to ensure client satisfaction
• Create easy to read and digest Business SDLC documentation to explain complex process
• Work with Local and Offshore teams and understand the work cultures across departments
• Have significant SME in Asset Management, Pharma and Digital Media
• I can explain to a diverse audience the need for a Business Analyst and what they do
• Traditionally, I contract but I'm open to a full - time opportunity.

Methodologies Agile Waterfall

Professional Experience in Digital Media, Asset Management and Pharma

Wunderman Present 14 Months 40 250K to 1mm Projects

Sr. Business Analyst

CONFIDENTIAL

• Global Client and Consumer Facing Website Redesigns and Business Rules for 40 Projects, Clients
• Relationships Managed: 50 People SVPs Client Partners QAs IAs TAs IDs UXs Devs Documentation Created: Business Rules Customer Journeys FRDs Scope BRDs Prototypes
• Technologies Used: Axure .NET Umbraco SDL Tridion Sitecore eCRM Adobe CQ5
• Major Clients: Pfizer Boehringer Ingelheim Confidential Citi BMO United

matrixed environment, agile lifecycle exposure > end to end

Leads client requirements with Internal and External parties to acquire consensus and gain clarity to:

1 Site Redesigns for Global Facing Fortune 10000 .com Sites, Campaigns and Business Rules

2 Works on 4 concurrent projects and created 100 pages of Functional Requirements Use Cases

3 Manages relationships across multiple LOBs and other daughter companies of Young Rubicam

CONFIDENTIAL

Sr. Business Analyst

• Legacy Redesign of an enterprise-wide Client Acquisition and Referral Workflow System and Website
• Relationships Managed: 34 People Senior Directors QAs End Users Developers Documentation Created: Use Cases BRD FRD Wireframes Process Flows
• Technologies Used: SharePoint 2010 .NET Data Warehouses

cross-functional environment, rup / scrum lifecycle exposure > requirements, design

Conducts information sessions to acquire enterprise-wide business requirements for Legacy architecture to:

1 Revamped a 500K legacy solution. Made 200 pages of Use Cases, a BRD, and Data Dictionaries.

2 Architect SharePoint 2010 content and multiple data repositories to align with the division PMO

3 Foster relationships with 6 divisions to assess reuse of best practice technology and reduce costs

CONFIDENTIAL

Sr. Business Analyst

• Iteration 1 Redesign of an enterprise-wide Intranet Deal Flow and Asset Workflow System
• Analysis and PMO re-organization of Information Technology Requirements Documentation
• Relationships Managed: 17 People Business Sponsors AVPs VPs BAs QAs Developers Documentation Created: BRD FRD Use Cases Wireframes As-Is and To-Be Flows Scope
• Technologies Used: Documentum Xerox DocuShare SharePoint 2007 Salesforce

cross-functional environment, scrum lifecycle exposure > requirements, design

Conducts information sessions to acquire enterprise-wide business requirements for Executive Liability to:

1 Translate user business requirements from 5 legacy software systems into a 2mm initiative

2 Unify 3 Document and Content Management solutions and Workflow with Unstructured Data

3 Set business expectations, assess IT capabilities and provide iterative system enhancements

CONFIDENTIAL

Sr. Business Analyst

• Conducts Redesigns of Dreyfus.com and StandishMellon.com BNYM Asset Management subsidiaries
• Relationships Managed: 20 People IT LOB Heads EVPs SVPs AVPs Documentation Created: PRD PDD Risk Scorecards BRD FRD Visios Wireframes Technologies Used: SharePoint 2007 Autonomy TeamSite .NET CRM Omniture pmo matrixed environment, prince2 lifecycle exposure > requirements, planning
• Conducts project kickoffs in tandem with the Head of Business Solutions and Head of Development to:
• 1 Maximize end user benefits by negotiating on scope and requirements for 200K projects.
• 2 Integrate custom Client Reporting Services and unify Brand Marketing across BNYM portals

CONFIDENTIAL

Sr. Business Analyst

• Phase 1 Multi-million dollar redesign of Morgan Stanley Today Intranet affecting 60,000 employees
• Relationships Managed: 9 People 103 Executive Interviews Shadow CMO PMs EDs VPs Documentation Created: 430 Item Scope Matrix Metrics CMO Presentations Wireframes
• Technologies Used: SharePoint 2007, 2010 Autonomy Interwoven Adobe CQ5 Salesforce cross-functional environment, agile lifecycle exposure > requirements, planning
• Created an itemized 430 point scope matrix, Advanced Excel Metrics and assisted on 9 SOW Artifacts to:

1 Meet internal EMC needs for documentation/presentation efforts for Morgan Stanley's CMO

2 Influence a 6mm purchasing decision affecting future firm-wide Content Management

3 Build agreement on the business value of business unit specific equities and fixed income products

CONFIDENTIAL

Sr. Business Analyst

• Redesign of a centralized Asset Management Intranet Portal to host existing and future solutions
• Phase 1 Requirements and Implementation an E-Deal Room suite with accounting systems integration
• Relationships Managed: 42 People 5 Departments MDs PMs PrMs VPs Developers Documentation Created: BRD FRD SDD Scope Visios Wireframe Reviews Technologies Used: SharePoint 2007, 2010 Axure Autonomy DeskSite Siebel CRM pmo matrixed environment, itil lifecycle exposure > end to end
• Collaborates on CRM and Intranet Workflows across 5 departments and 3 states to create wireframes and:

1 Create a 2M electronic end-to-end deal room to manage and audit Real Estate Deal Flow

2 Integrate Legal and Compliance Content Management Systems with SharePoint 2007 connectors

CONFIDENTIAL

Sr. Business Analyst

• Analysis and Phase 1 Redesign of the CONFIDENTIAL
• Intranet affecting 14,000 employees.
• Sharepoint 2010 upgrade. Liaison to MEC fostering relationships during Change Management.
• Relationships Managed: 33 People IT LOB Heads Agency Heads PMs BAs Developers Documentation Created: User Stories Product Backlogs Sprint Backlogs Burndown Charts Visios Technologies Used: SharePoint 2007, 2010 Omniture Site Catalyst JIVE Salesforce

CONFIDENTIAL

1 Jumpstart an AT T project 24 months off its target workplan in one month with custom workflow

2 Manage offshore GlobAnt development staff in Argentina to complete Agile development work

3 Help institute an agency-wide password recovery program and see through 5 strategic projects

CONFIDENTIAL

Sr. Business Analyst

• Creation of a company Intranet and Extranet framework
• Consolidation and design of multiple Content and Document Management solutions
• Relationships Managed: 25 People LOB Heads CLO CCO Developers Users Lawyers Documentation Created: User Stories Product Backlogs Test Scripts Mockups Technologies Used: SharePoint 2007 Saleslogix Interwoven Workshare Hummingbird cross-functional environment, agile lifecycle exposure > end to end
• Initiates a 500K SharePoint 2007 Enterprise Content Management Practice and:

1 Implement Infopath workflow processing for Investor Relations, AML, OFAC client processing

2 Provide a software solution for managing structured debt 3B and its documentation compliance

CONFIDENTIAL

Sr. Business Analyst

• Operational Redesign of Front to Middle Office Web-based Workflow and System Interactions
• Relationships Managed: 11 People EDs CCO FAs PMs Directors Documentation Created: Visios Technologies Used .NET pmo matrixed environment, rational lifecycle exposure > requirements, planning
• Conducts an Operational Compliance analysis for a 2 Billion USB subsidiary for:

1 UBS Risk and Quality Management Governance policy for three offices and 1400 clients

CONFIDENTIAL

Sr. Business Analyst

• Redesign of Moody's Global Press Release Extranet for multi-language and new workflow support Relationships Managed: 5 People 51 User Interviews AVPs MDs Documentation Created: Wireframes BRD Scope Matrix Activity Diagrams Process Flows Technologies Used: Documentum .NET matrixed environment, waterfall lifecycle exposure > requirements, planning
• Makes 300 pages of Business Requirements, UI Documentation and Use Cases for a 600K initiative to:
• 1 Engineer a Global Web Press Release and Feeds System for multi-language support, 50 languages
• 2 Negotiate with Moody's Japan, China, and Russia MDs to reverse engineer home-grown solutions

Business Analysis Architect

Methodologies

Scrum Waterfall Agile Rational PRINCE2 ITIL PMO See Below

Business Analysis

Scope Pain Points PRD PDD BRD FRD FRS TDD SDD SRD SRS AS-IS TO-BE Current State Future State Use Cases Trace Forms GAP Analysis Swimlane Diagrams Data Flow Diagrams Functional Decomposition State Diagrams Data Dictionaries Sequence Diagrams User Stories Release Planning Ranking Wireframes Activity Diagrams Process Flows Test Scripts Test Cases QA Focus Groups Story Boards Wireframes Pareto

PMO Practice

Risk and Complexity Analysis Project Initiation Requests Project Design Documents Project Acceptance Forms Stakeholder Signoffs Project Web Pages Project Charters Project Performance Reports Project Status Reports Project Activity Logs Change Requests Risk Management Plans Project Closing Reports Preliminary Budgets Work Breakdown Structures CAIR Logs Project Constraints Project Assumptions Milestones Communication Plans Document Storage and Archive Guidelines Production Acceptance Reviews Signoffs Pre-Releases Issue Tracker Meeting Minutes IEEE IIBA BABOK Standards Business Process Engineering Business Process Optimization Best Practices Smoke Tests RFIs RFPs RFQs

SDLC

• Scoping Requirements Specification Modeling Validation Analysis Architecture Design Development Implementation Integration Testing Deployment Bug Fixes QA QC QM
• Process Business Functional Technical UML UX Presentations Steering Committees Executives Front Office Middle Office Back Office Briefs Case Studies BABOK 2.0

UX Information Architecture

Experience Mapping Customer Journey Maps Wireframes

Document and Enterprise Web Content Management

• Document and Records Management Web Content Management Digital Asset Management DAM Information Rights Management Policies Customer Experience Management CXM Imaging and Business Process Management Risk and Compliance Taxonomies Metadata
• Content Maps Entitlement Structures CRM Social Media Archiving Email Solutions Data Integration Business Process Management Business Architecture Dynamic Case Management Customer Communications Management Capture and Recognition Search Semantic Navigation Auto Classification Discovery Site Redesign
• Taxonomies Site Content Catalogs Wireframes Copy Functional Requirement Maps Database Catalogs User Flows Navigation Paths Metadata Catalogs Layouts Cases and Scenarios Vendor Relations