SUMMARY

• A highly skilled Business Analyst with 8 years of experience in the ecommerce domain seeking a challenging role to apply my expertise in analysing business processes, identifying areas for improvement, and developing effective solutions to achieve organizational objectives.
• Extensive experience in Agile, RUP, and Waterfall methodologies, proficient in requirements gathering, documentation, data modelling, and project management.
• Strong background in agile methodologies, including sprint planning, backlog grooming, and sprint reviews, with a focus on delivering high - quality ecommerce solutions on time and within budget.
• Expertise in creating Rules documents, User Stories and Functional Specification documents.
• Extensive experience working with vendor ecommerce tools like Microsoft commerce as well as helping construct and integrate in-house ecommerce applications.
• Extensive experience with Business-to-consumer (B2C) sales of tangible goods/online services and Business-to-business (B2B) scenarios, such as e-procurement.
• Extensive knowledge of all phases of the software development life cycle (SDLC) and the iterative Rational Unified Process (RUP).
• Expertise in creating customized solutions for B2B and B2C clients.
• Sound understanding of Object-Oriented Analysis and Design and proficient in documentation of As-is and To-be business processes.
• Extensive experience working with vendor e-commerce tools like Microsoft commerce as well as helping construct and integrate in-house ecommerce applications.
• Expertise in conducting and facilitating Joint Application Development (JAD) sessions, Joint Requirement Planning sessions (JRP), walkthroughs, workshops, and Rapid Application Development (RAD) sessions with end-users, clients, stakeholders, and the IT team.
• Expertise in ecommerce and online retail projects, including Master Data Management (MDM), Identity Data, and Point of Sale (POS) systems.
• Strong working knowledge over Master Data Management (MDM) technology, tools to create and maintain consistent and accurate lists of Master Data.
• Strong working knowledge on mapping and documenting XML data structures between the Auto Web and policy management systems, ensuring seamless integration and accurate data transmission.
• Expertise in documenting BRD (Business Requirements Document), FSD (Functional Specifications Document), SDS (Systems Design Specification), RTM (Requirements Traceability Matrix), and testing documents.
• Expertise in utilizing Microsoft Visio to create use cases, activity diagrams, and process diagrams for effective project planning and execution.
• Experienced in modelling ecommerce solutions, both in the current state (AS IS) and in the desired future state (TO BE).
• Expert in evaluating and optimizing ecommerce platforms to align with business requirements, ensuring optimal customer experience to enhance satisfaction and drive growth.
• Strong management knowledge on warehouse operations and optimized inventory management processes to ensure timely delivery of products to customers.
• Strong working knowledge on manual and automated test cases using tools like WinRunner, Silk, LoadRunner, Silk Performer, and QTP (Quick Test Professional).
• Well-versed in project management tool (MS Project) for status reporting, planning and resource allocation.
• Experience in conducting GAP analysis, User Acceptance Testing (UAT). SWOT analysis, Cost benefit analysis and ROI analysis.
• Expertise in conducting analysis and optimizing the supply chain to increase efficiency, reduce costs, and improve delivery times.
• Expertise in performing normalization, querying, and transformation of data to create fact and dimension tables.
• Extensive experience performing analysis with Omniture, and POLK data feeds and web-based interfaces (Site Catalyst).

PROFESSIONAL EXPERIENCE

Confidential, DALLAS, TX

Sr. BUSINESS ANALYST

RESPONSIBILITIES:

• Restructured store operations, creating new positions to oversee the growing custom products part of the business.
• Prepare test data for the application; publish content and assets like images into the application through CMS and ATG BCC systems that help in effective testing of the application.
• Developed and delivered training materials to internal teams and external customers on ecommerce platform features and functions.
• Basic knowledge of Oracle Retail Merchandising System (RMS) and its application in Retail supply chain management.
• Worked with customers on identifying unique B2B ordering requirements and reporting functions.
• Involved in the development of Data Warehousing ETL procedures for extracting the data from all source systems to the target system.
• Involved in designing and implementing B2B and B2C eCommerce solutions that significantly improved customer engagement and generated revenue growth.
• Involved with the Data Warehouse team in designing and customizing data models for Data warehouse supporting data from multiple sources, business intelligence dashboards and scorecards.
• Gathered requirements for the integration of Point of Sales (POS) system with the supply chain system.
• Extensive success in translating business requirements and user expectations into detailed specifications employing Unified Modeling Language (UML) in an SOA environment.
• Assisted in testing the newly redesigned Oracle POS system.
• Wrote Test Strategy and Test Plans for XSTORE POS implementation to map out the testing strategies and timeline.
• Participated in all the phases of Rational Unified Process with specific focus as it pertains to the software testing and used the guidelines, templates and Rational tools in all the phases.
• Integrated with Business owners & end users for Business functions. Analyzed business requirements and detailed design of the software.
• Create Salesforce reports and dashboards for KPIs, trending, forecasting, account plans, SPIFFs, business reviews, customer growth initiatives and ad-hoc analysis.
• Worked with key members from various cross-functional teams to analyse various third-party CRM solutions to make a ‘buy vs. build’ decision. Conducted cost/benefit and impact analysis.
• Collaborated with the designer team on UXdesign as the first stage of all Web and mobile application developments, instituting a user-cantered design (UCD) approach.
• Supported User-Acceptance phases by performing data validations and metrics calculation across every layer including source systems, Staging, Mart and MicroStrategy layer.
• Involved in maintenance of existing and development of new Unix Korn and C shell scripts for EDI data extraction and uploading to Excel spreadsheets and MS Project files.
• Extensive knowledge of RUP methodology and its implementation through the entire software development lifecycle in all four phases of a project: Inception, Elaboration, Construction and Transition.
• Working knowledge of Software Development Life Cycle (SDLC), having thorough understanding of various phases like Requirements, Analysis/Design, Development and Testing.
• Developed a consolidated and prioritized high level requirements matrix for both B2C and B2B that detailed current and future state needs, along with a gap analysis against Salesforce Commerce Cloud(Demandware) and SAP Hybris capabilities.
• Manage the product development of a proprietary EDI system enabling the integration of electronic invoicing withbilling systems and order fulfilment.
• Collaborated with the functional teams on the Supply Chain Management (SCM) methodologies to ensure coordination in the supply chain.
• Participated in UAT and worked with HP Quality Center for bug and defect tracking.
• Tracked bugs and reported issues and defects using JIRA.
• Created specifications for data cleansing and conversion programs, EDI sales data loading processes and procedures, mapping of client/territory alignments and hierarchies.
• Created and tested Campaigns and Promotions on Salesforce Commerce Cloud (Demandware) platform.
• Used Rational RequisitePro for managing the requirements.
• Documented Test Plans and Test Cases using Rational Test Manager.
• Participated with the QA team on testing of the web application components of Content Merchandising System, Oracle RMS (v9, v10), WebSphere commerce functionality on various web browsers as part of UI testing.
• Involved in validating SQL Queries and manipulating the data in Oracle database.
• Tested Reports functionality and result applying Business rules with estimated Results, which were developed on the GUI.
• Used Rally and TFS for updating the status of all the Test Cases & Test Scripts that are executed during the testing process.
• Assisted with introductory stage planning/development of managed CRM solutions for Field Marketing Organizations (FMO) on Microsoft Dynamics CRM.
• Interacted with developers and various members of my team to discuss and resolve defects and their priorities.
• Generated progress reports detailing project analyses and findings, and communicated outcomes to both management and clients for E-Commerce solutions.
• Assisted in JAD sessions to gather information about user experience for developing the User Interface and Reporting.
• Created and authored Use Case Diagrams and Activity Diagrams using MS Visio.
• Coordinated the User Acceptance testing (UAT) with the end use.
• Led training sessions for new team members and provided mentoring and guidance to junior developers.
• Developed and maintained positive relationships with clients and stakeholders to ensure customer satisfaction.

Confidential, CINCINNATI, OH

SR. BUSINESS ANALYST

RESPONSIBILITIES:

• Assisted project manager in utilizing Warehouse Management System (WMS).
• Track and Maintain Stakeholder requested enhancements and changes through SharePoint.
• Cleaned various documents before sign offs were commenced such as API Specs and BRD's.
• Improved SharePoint security by proposing and implementing improved security access controls and policies.
• Prepared reports on analyses, findings, and project progress, and presented results to management and customer personnel for E-Commerce applications.
• Performed Gap Analysis to check the compatibility of the existing system infrastructure with the new business requirements.
• Conducted market research and competitive analysis to identify opportunities and challenges in the B2B and B2C spaces.
• Involved in the overall development of an in-house Comprehensive Order Processing software or OrderManagementSystem (OMS) for order entry and processing. Also developed Distributed OrderManagement(DOM) software for Seamless Order Processing & Multi-WarehouseInventoryManagementfor Improved Efficiency.
• Involved in managing live eCommerce clients of mid-sized B2B and B2C eCommerce websites integrated with the company's existing ERP software and Shipping Software in a Content Managed System (CMS)
• Created complicated use cases to test the current system which led to various defects in the mobile site that gave way to more specific goals for the project's needs.
• Used Jira/Confluence to track and delegate defects on the current system.
• Served as the primary point of contact, and independently resolved a high percentage of technical support issues for customers (WMS) applications.
• Document requirements by illustration of Product Backlogs, User Stories and End to End Process Flows inclusive of Business Rules, Business Process Modeling, Flows and Work Flow diagrams.
• Utilized the 80-20 rule to prioritize and in corporate the critical features. Used Time-Boxing techniques to finish within set time frames.
• Analyzed, developed specifications & lead projects for ERP software applications in the areas of Mail Order, Website, Store Interface, CRM, Price\Cost Management, Purchase Order\Receiving,WMS& Order Tracking interface.
• Involved in designing of a new Web Content Management Repository by analysing requirements; constructing workflow charts and diagrams; studying system capabilities; writing specifications.
• Revised / Reviewed Business Requirement, Functional requirement, technical specification document, SharePoint Governance plan, Architecture document.
• Was involved in the creation of new E-Commerce Products (Arrival Notices and Customized Reporting).
• Accumulated system requirements from various departments through surveys and interviews.
• Created user stories and managed the requirements effectively in TFS.
• Involved in prioritizing the defects and writing business requirements to resolve them.
• Conducted JAD sessions with management, SME, vendors, users and other stakeholders for open and pending issues including sign offs.
• Planned and defined system requirements to Wire Frame with Use Case, Use Case Scenario and Use Case Narrative using the UML (Unified Modeling Language) methodologies.
• Managed, maintained, and implemented all site wide content via Hybris Management Systems (PCM, CMS, HMC).
• Created business requirement documents and integrated the requirements and underlying platform functionality.
• Interfaced between Business new product builders and System platform builders.
• Worked with systems area to translate business needs into system requirements.
• Made sure the test cases and test process guaranteed accountability to business and systems requirements.
• Provided guidance to the development team required to complete the transition from Broadvision to Hybris ecommerce platform.
• Produced reports summarizing project progress, analysis, and findings and delivered presentations to management and customers for E-Commerce apps.
• Involved in the testing phase right from the Unit testing to the User Acceptance testing.
• Used SDLC (System Development Life Cycle) methodology Agile Scrum.
• Relayed all Desktop BRDs to the tech team to prepare for Web crawling via API's.
• Use Cases and other Process Flow Models were designed using Visio and Rational Rose.
• Worked with project management tools such as JIRA, Trello, and Asana to manage project tasks and track progress.
• Collaborated and involved with cross-functional teams, including product managers, developers, and quality assurance engineers, to ensure that quality standards are integrated throughout the product development lifecycle
• Created and maintained technical documentation, including system architecture diagrams, process flows, and data models.

Confidential, NEW YORK CITY, NY

BUSINESS ANALYST

RESPONSIBILITIES:

• Documented the FRDs and BRDs for Ecommerce projects using Rational Requisite Pro.
• Gathered requirements for the B2B, B2C and integration of online Ecommerce systems with the supply chain system.
• Defined release plans for ecommerce platform with release managers according to gathered information from various IT departments.
• Conducted stakeholder interviews to gather requirements for ecommerce platforms and develop use cases and user stories.
• Conducted user testing and gathered feedback to optimize the user experience for B2B and B2C platforms.
• Prepared graphical depictions of use cases activity diagrams, system context diagrams, sequence diagrams, use case diagrams and wire frames for e-commerce web page development.
• Planning and performing analysis of e-commerce activities, functions and guiding the subsequent design and implementation of e-commerce applications.
• Responsible for writing Functional Requirement Specifications (FRS) and User Requirement Specification (URS).
• Responsible for producing documents like Business Requirement Document (BDR), System Requirement Specification (SRS), Functional System Design document (FSD's), Technical Requirement Documents (TRD) and User Manuals with visual representation and Mock ups of entire reports.
• Designed and developed Project document templates based on AGILE methodology.
• Performed Data mapping, logical data modeling, created class diagrams and ER diagrams and used SQL queries to filter data.
• Maintained test notes and requirements using Rational Requisite Pro.
• Utilized Clear Case application to store and track test plans/test cases.
• Actively involved in User Acceptance testing (UAT) and Training of the end users.
• Communicated with end-users and stakeholders to gather feedback and identify areas for improvement in the testing process.
• Developed analytical reports highlighting project progress and findings, and presented results to management and clients for E-Commerce systems.
• Actively monitored project risks and issues and provided recommendations for mitigation.
• Conducted data analysis to identify trends and patterns to inform decision-making.
• Utilized UML methodologies to create UML-based models such as Use Case Diagrams, Activity Diagrams, and Sequence Diagrams using MS Visio. Also, planned and defined system requirements into Use Case Scenarios and Use Case Narratives.
• Analyzed B2C and B2B web properties and created new business plans, business requirements, and staffing requirements.
• Performed Data mapping, logical data modelling, created class diagrams and ER diagrams and used SQL queries to filter data.
• Performing end to end system testing of the customized ATG BCC tool. Involved in preparation and execution of business scenarios to validate the implementation of the ATG ecommerce suite.
• Participated in the testing of B2B and B2C components, including creating test plan and test cases, executing test cases (including regression and ad-hoc testing), and defect management
• Involved in developing strategies with Quality Assurance group to implement Test Cases in Test manager for User Acceptance Testing.
• Involved with cross-functional teams in the execution of SQL Queries for testing and data analysis of PL/SQL source code.
• Support for a major effort to improve the Warehouse Management System (WMS) capabilities of Supply Chain.
• Involved in developing strategies with Quality Assurance group to implement Test Cases in Test manager for User Acceptance Testing.
• Conducted research on emerging technologies to identify opportunities for process improvement.
• Worked with the Business Users through interviews and JAD (Joint Application Development) sessions.
• Involved in preparing flow diagrams for the decision logic using Visio tool.

Confidential - PITTSBURGH, PA

BUSINESS ANALYST

RESPONSIBILITIES:

• Interfaced with the client as part of the Requirements Engineering team to finalize the project scope.
• Facilitated JAD Sessions and gathered Business Requirements.
• Worked closely with Sr. Business Analysts and Project Manager in developing Use Cases and project plans and managed changes to the scope of the project.
• Provided recommendation for use of ATG Commerce for B2B and B2C business.
• Functioned as the liaison between the business line, operations, and the technical areas throughout the project life cycle.
• Collaborated with technical teams to develop functional requirements and test cases for enhancements to Oracle RMS.
• Worked on preparing user training manual for merchandising team on managing commerce assets through ATG BCC (Business Control Centre).
• Involved in conducting user interviews, gathering Requirements, analysing the Requirements and managing changes using Rational Suite.
• Created detailed reports summarizing project analyses and findings, and presented results to management and customer personnel for E-Commerce platforms.
• Used UML-based models and Use Case Scenarios to identify potential risks and issues early in the development cycle.
• Analyzed and interpreted data from Oracle RMS to identify trends, patterns, and insights that informed business decision-making.
• Involved in generating progress reports outlining project analysis and findings, and presented outcomes to both management and clients for E-Commerce solutions.
• Highly Involved in user acceptance testing (UAT) efforts for ecommerce solutions, ensuring that all features and functions met the needs of end-users.
• Supported end users in their use of Oracle RMS and provided training on system functionality.
• Participated in agile development processes, such as sprint planning and backlog grooming, to ensure that ecommerce requirements were incorporated into development cycles.
• Involved in examining and managing website content by using various modules in ATG commerce platform in order to create a user-friendly environment for better customer experiences.
• Involved and assisted with merchandising and marketing tools such as Content management, Promotion Engine and Search.
• Coordinated with the QA team to ensure proper test coverage and adherence to testing timelines.
• Utilized JIRA and other tools to document and report on testing progress and results.
• Developed business process models in RUP to document existing and future business processes.
• Involved in performing extensive Requirement Analysis including data analysis and gap analysis.
• Participated in various stages of data and requirement analysis for project needs.
• Played key role in identifying internal and external system requirements for design and configuration set-up, also in creating User Documentation and conducting training classes.
• Worked with Rational Clear quest for defect management.
• Worked with ecommerce analytics tools, such as Google Analytics and Adobe Analytics, to track key performance indicators (KPIs) and identify areas for improvement.
• Analysed the Data Entity Relationships and worked on Functional Requirements Document (FRD).
• Worked extensively with the QA team for designing Test Plan and Test Cases for the User Acceptance Testing.
• Involved in designing and customizing data models for Data warehouse supporting data from multiple sources.
• Developed and maintained project budgets, ensuring adherence to financial constraints.
• Designed and developed Use Cases, Activity Diagrams, Sequence Diagrams, OOD using UML.

Confidential - CHARLOTTE, NC

BUSINESS ANALYST

RESPONSIBILITIES:

• Involved in JAD sessions with Business users to gather requirements. Played the role of a scribe in the session.
• Based on the requirements from the product manager, assisted in creating detailed
• Use Cases by utilizing UML (activity diagram, class diagram), and worked with team members to identify and map detailed existing processes.
• Assisted in the development of ecommerce product roadmaps, by aligning them with business goals and objectives.
• Collaborated with cross-functional teams, including IT and marketing, to ensure that ecommerce platforms met the needs of all stakeholders.
• Conducted market research to identify emerging trends and best practices in ecommerce, and recommended strategies for incorporating them into existing platforms.
• Performed Gap Analysis of the processes to identify and validate requirements.
• Assisted senior business analyst to create data mapping, logical data modeling, and used SQL queries to convert data within the Oracle database.
• Worked closely with the project manager to ensure that UML-based models and Use Case Scenarios were completed within the specified timeline.
• Involved in conducting regular reviews of the traceability matrix to identify gaps and areas of risk
• Worked with cross-functional teams to implement mitigation strategies to ensure timely delivery of key milestones.
• Collaborated with cross-functional teams to develop and implement change management plans to support Oracle RMS adoption.
• Assisted in end user training and generating descriptive user manuals.
• Involved in designing the test cases and participated in UAT (User Acceptance Testing).
• Reviewed test results and worked with the QA team to identify areas of improvement for future releases.
• Assisted in the preparation of test cases and provided guidelines, as well as coordinated with customers for UAT sign-off and error tracking, utilizing JIRA software.
• Participated in managing a small to medium size team on work efforts at client sites.
• Assisted in managing SEM activities, including optimizing on page, optimization of text ads and keywords to drive web and mobile traffic, increasing overall sales conversions.